DoubleVerify vs Singular

DoubleVerify8.2Visit Singular8.1Visit

Higher score DoubleVerify #7 in Ad Tech Software 8.2/10 Pricing on request ✓ 3 of 3 features Visit DoubleVerify

vs

Singular #8 in Ad Tech Software 8.1/10 Free plan Free plan✓ 0 of 3 features Visit Singular

• DoubleVerify fits best

  Advertisers prioritizing verification and measurement

• Singular fits best

  App marketers seeking attribution and data exports

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Side by side

Feature	DoubleVerify 8.2/10 Visit ↗	Singular 8.1/10 Visit ↗
At a glance
Editor score	8.2	8.1
Ranking	#7 in Ad Tech Software	#8 in Ad Tech Software
Best for	Advertisers prioritizing verification and measurement	App marketers seeking attribution and data exports
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	—
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile, Browser extension
Platforms	Web	Web, iOS, Android
Compliance	ISO 27001, SOC 2	GDPR, SSO/SAML, 2FA
Integrations	9 integrations	1,000+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features DoubleVerify 3/3 · Singular 0/3
Audience targeting	✓ (best)	Not checked yet
Campaign automation	✓ (best)	Not checked yet
Conversion tracking	✓ (best)	Not checked yet
Specs
Platform focus	Multi-channel	Not checked yet
Ad formats	Mixed	Not checked yet
Billing model	Usage-based	Not checked yet
Our review
Pros	Combines fraud detection with brand-suitability and contextual controls Measures viewability, attention, attribution and incrementality Connects social-platform dashboards with campaign management and reporting	Multi-touch mobile, web, and web-to-app attribution Fraud prevention, SKAdNetwork analytics, and revenue attribution APIs, exports, and ETL to major data warehouses
Cons	Pricing requires contacting sales Buying and activation breadth is less explicit Best fit is mid-market and enterprise advertisers	Enterprise pricing is customized User-level data retention is limited Narrower measurement focus than broad campaign platforms
Our verdict	DoubleVerify provides a media effectiveness platform for advertisers, agencies, publishers and advertising platforms. Its focus spans media quality, campaign measurement and delivery optimization, making it relevant to teams that need… Read the review →	Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It combines campaign cost, performance, attribution, revenue, and user-level data across mobile, web, CTV, PC, and console… Read the review →

Strengths and trade-offs

• DoubleVerify — where it wins

  • Combines fraud detection with brand-suitability and contextual controls
  • Measures viewability, attention, attribution and incrementality
  • Connects social-platform dashboards with campaign management and reporting

  Where it doesn't

  • Pricing requires contacting sales
  • Buying and activation breadth is less explicit
  • Best fit is mid-market and enterprise advertisers

• Singular — where it wins

  • Multi-touch mobile, web, and web-to-app attribution
  • Fraud prevention, SKAdNetwork analytics, and revenue attribution
  • APIs, exports, and ETL to major data warehouses

  Where it doesn't

  • Enterprise pricing is customized
  • User-level data retention is limited
  • Narrower measurement focus than broad campaign platforms

• DoubleVerify8.2/10 · Pricing on request

  A verification and measurement suite for advertisers who need control across channels.

  Visit DoubleVerifyFull verdict →
• Singular8.1/10 · Free plan

  A focused attribution platform with free access, fraud controls, and warehouse-ready exports.

  Visit SingularFull verdict →