DoubleVerify vs Pixalate

DoubleVerify8.8Visit PPixalate7.5Visit

Higher score DoubleVerify #1 in Ad Verification Software 8.8/10 Pricing on request ✓ 0 of 2 features Visit DoubleVerify

vs

P Pixalate #7 in Ad Verification Software 7.5/10 Pricing on request Free plan✓ 2 of 2 features Visit Pixalate

• DoubleVerify fits best

  Teams needing broad cross-channel verification

• Pixalate fits best

  Teams wanting free access to fraud analytics

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Side by side

Feature	DoubleVerify 8.8/10 Visit ↗	PPixalate 7.5/10 Visit ↗
At a glance
Editor score	8.8	7.5
Ranking	#1 in Ad Verification Software	#7 in Ad Verification Software
Best for	Teams needing broad cross-channel verification	Teams wanting free access to fraud analytics
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Compliance	ISO 27001, SOC 2	GDPR
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features DoubleVerify 0/2 · Pixalate 2/2
Viewability measurement	Not checked yet	✓ (best)
Invalid traffic measurement	Not checked yet	✓ (best)
Specs
Brand safety controls	Not checked yet	Contextual
Supported ad formats	Not checked yet	CTV, mobile apps, websites
Measurement standards	Not checked yet	MRC accreditation; IAB viewability standard
Ad platform integrations	Not checked yet	Not checked yet
Our review
Pros	Combines pre-bid and post-bid fraud and invalid-traffic detection Measures viewability, attention, attribution and campaign outcomes Connects social campaign dashboards with major social platforms	Free plan includes the SCOVV supply-chain verification API Reports more than 40 types of invalid traffic Pre-bid blocking spans CTV, mobile apps and websites
Cons	Pricing requires contacting sales The breadth of measurement and optimization may exceed single-channel needs Campaign setup and management are centered on the DV Pinnacle platform	The Free plan highlights API access, not full analytics or blocking Enterprise pricing requires contacting sales Brand-safety controls are contextual, with limited detail on scope
Our verdict	DoubleVerify provides media verification, measurement and optimization for advertisers, agencies, publishers and advertising platforms. It is suited to mid-market and enterprise teams that need oversight across multiple channels and ad… Read the review →	Pixalate provides programmatic advertising analytics and invalid-traffic blocking across connected TV, mobile apps and websites. Its tools are aimed at ad buyers and sellers who need insight into traffic quality, inventory risk and display… Read the review →

Strengths and trade-offs

• DoubleVerify — where it wins

  • Combines pre-bid and post-bid fraud and invalid-traffic detection
  • Measures viewability, attention, attribution and campaign outcomes
  • Connects social campaign dashboards with major social platforms

  Where it doesn't

  • Pricing requires contacting sales
  • The breadth of measurement and optimization may exceed single-channel needs
  • Campaign setup and management are centered on the DV Pinnacle platform

• Pixalate — where it wins

  • Free plan includes the SCOVV supply-chain verification API
  • Reports more than 40 types of invalid traffic
  • Pre-bid blocking spans CTV, mobile apps and websites

  Where it doesn't

  • The Free plan highlights API access, not full analytics or blocking
  • Enterprise pricing requires contacting sales
  • Brand-safety controls are contextual, with limited detail on scope

• DoubleVerify8.8/10 · Pricing on request

  Broad verification and measurement for mid-market and enterprise advertising teams.

  Visit DoubleVerifyFull verdict →
• PPixalate7.5/10 · Pricing on request

  Free supply-chain API access, with broader analytics and blocking for larger teams.

  Visit PixalateFull verdict →