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Head-to-head · Product Management Software

Craft.io vs Aha! Ideas

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Craft.io #3 in Product Management Software 9.2/10 14-day trial Free trial✓ 5 of 5 features Visit Craft.io
Aha! Ideas #7 in Product Management Software 8.8/10 30-day trial Free trial✓ 1 of 5 features Visit Aha! Ideas

Craft.io leads on 1 check, Aha! Ideas on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCraft.io · 9.2/10
  • Lowest starting priceCraft.io · $19/user/mo
  • Free trialboth
  • Most featuresCraft.io · 5 of 5

Craft.io scores higher on our rubric for product management software: 9.2 against 8.8 out of 10; our editors rank them #3 and #7.

Craft.io is cheaper to start at $19/user/mo against $49/user/mo.

Craft.io is the better fit for teams needing comprehensive product planning. Aha! Ideas is the better fit for teams focused on structured idea management.

  • Craft.io fits best

    Teams needing comprehensive product planning

  • Aha! Ideas fits best

    Teams focused on structured idea management

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Craft.io 9.2/10 Visit ↗ Aha! Ideas 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #3 in Product Management Software #7 in Product Management Software
Best for Teams needing comprehensive product planning Teams focused on structured idea management
Pricing model Paid Paid
Starting price $19/user/mo (best) $49/user/mo
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Live chat, Email · 24/7 Email, Docs · 24/7
Compliance ISO 27001, SSO/SAML, 2FA ISO 27001, GDPR, SSO/SAML, 2FA
Integrations 15 integrations 65+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Craft.io 5/5 · Aha! Ideas 1/5
Feedback portal ✓ ✓
Prioritization frameworks ✓ (best) Not checked yet
Release planning ✓ (best) Not checked yet
Requirements management ✓ (best) Not checked yet
Feedback imports ✓ (best) Not checked yet
Specs
Roadmap views Multiple Not checked yet
Our review
Pros
  • Multiple roadmap views, including timeline, Kanban, and strategic
  • Backlogs, prioritization, OKRs, capacity planning, and feedback tools
  • Two-way integrations with Jira, Azure DevOps, GitHub, and GitLab
  • Branded portals support public and private feedback collection.
  • Scoring, themes, reports, and segmentation support prioritization.
  • Advanced adds AI analysis, in-app feedback, and CRM integrations.
Cons
  • No free plan is available
  • Pro pricing is $99 monthly or $79 annually per user
  • Feedback management is Enterprise or a Pro add-on
  • There is no free plan.
  • Essentials costs $49 per user per month with monthly billing.
  • Advanced features require the higher-priced Advanced plan.
Our verdict

Craft.io is a product management platform for teams managing work from strategy through execution. It brings together products, epics, features, stories, backlogs, prioritization, roadmaps, OKRs, capacity planning, feedback management, and…

Read the review →

Aha! Ideas is an idea management and customer feedback solution for product teams. It organizes requests through branded public or private portals where customers and stakeholders can submit, browse, vote on, and comment on ideas. Teams…

Read the review →
  1. Craft.ioProduct Management Software 9.214-day trial
  2. Aha! IdeasProduct Management Software 8.830-day trial

Strengths and trade-offs

  • Craft.io — where it wins

    • Multiple roadmap views, including timeline, Kanban, and strategic
    • Backlogs, prioritization, OKRs, capacity planning, and feedback tools
    • Two-way integrations with Jira, Azure DevOps, GitHub, and GitLab

    Where it doesn't

    • No free plan is available
    • Pro pricing is $99 monthly or $79 annually per user
    • Feedback management is Enterprise or a Pro add-on

  • Aha! Ideas — where it wins

    • Branded portals support public and private feedback collection.
    • Scoring, themes, reports, and segmentation support prioritization.
    • Advanced adds AI analysis, in-app feedback, and CRM integrations.

    Where it doesn't

    • There is no free plan.
    • Essentials costs $49 per user per month with monthly billing.
    • Advanced features require the higher-priced Advanced plan.

More comparisons

All product management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update