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Head-to-head · Product Management Software

Productboard vs Craft.io

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Productboard #2 in Product Management Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Productboard
Craft.io #3 in Product Management Software 9.2/10 14-day trial Free trial✓ 5 of 5 features Visit Craft.io

Productboard leads on 1 check, Craft.io on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreProductboard · 9.3/10
  • Free planonly Productboard
  • Free trialboth
  • Most featuresCraft.io · 5 of 5

Productboard scores higher on our rubric for product management software: 9.3 against 9.2 out of 10; our editors rank them #2 and #3.

Productboard offers free plan; Craft.io doesn't.

Productboard is the better fit for customer-driven product management. Craft.io is the better fit for teams needing comprehensive product planning.

  • Productboard fits best

    Customer-driven product management

  • Craft.io fits best

    Teams needing comprehensive product planning

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Productboard 9.3/10 Visit ↗ Craft.io 9.2/10 Visit ↗
At a glance
Editor score 9.3 9.2
Ranking #2 in Product Management Software #3 in Product Management Software
Best for Customer-driven product management Teams needing comprehensive product planning
Pricing model Free plan + paid Paid
Starting price $19/user/mo $19/user/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Community, Docs Live chat, Email · 24/7
Compliance SOC 2, ISO 27001, PCI DSS, SSO/SAML, 2FA ISO 27001, SSO/SAML, 2FA
Integrations 20 integrations 15 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Productboard 1/5 · Craft.io 5/5
Feedback portal ✓ ✓
Prioritization frameworks Not checked yet ✓ (best)
Release planning Not checked yet ✓ (best)
Requirements management Not checked yet ✓ (best)
Feedback imports Not checked yet ✓ (best)
Specs
Roadmap views Not checked yet Multiple
Our review
Pros
  • Centralizes feedback, feature requests, research notes, and insights
  • Combines customer portals, prioritization, roadmaps, and feedback forms
  • Connects with tools including Jira, Slack, Zendesk, and Amplitude
  • Multiple roadmap views, including timeline, Kanban, and strategic
  • Backlogs, prioritization, OKRs, capacity planning, and feedback tools
  • Two-way integrations with Jira, Azure DevOps, GitHub, and GitLab
Cons
  • The Free plan limits feedback notes to 500
  • Business requires a minimum of 2 makers
  • Enterprise requires a minimum of 5 makers
  • No free plan is available
  • Pro pricing is $99 monthly or $79 annually per user
  • Feedback management is Enterprise or a Pro add-on
Our verdict

Productboard is a product management platform for product managers and cross-functional contributors. It centralizes customer feedback, feature requests, research notes, and related insights, then supports prioritization and delivery…

Read the review →

Craft.io is a product management platform for teams managing work from strategy through execution. It brings together products, epics, features, stories, backlogs, prioritization, roadmaps, OKRs, capacity planning, feedback management, and…

Read the review →
  1. ProductboardProduct Management Software 9.3Free plan · 14-day trial
  2. Craft.ioProduct Management Software 9.214-day trial

Strengths and trade-offs

  • Productboard — where it wins

    • Centralizes feedback, feature requests, research notes, and insights
    • Combines customer portals, prioritization, roadmaps, and feedback forms
    • Connects with tools including Jira, Slack, Zendesk, and Amplitude

    Where it doesn't

    • The Free plan limits feedback notes to 500
    • Business requires a minimum of 2 makers
    • Enterprise requires a minimum of 5 makers

  • Craft.io — where it wins

    • Multiple roadmap views, including timeline, Kanban, and strategic
    • Backlogs, prioritization, OKRs, capacity planning, and feedback tools
    • Two-way integrations with Jira, Azure DevOps, GitHub, and GitLab

    Where it doesn't

    • No free plan is available
    • Pro pricing is $99 monthly or $79 annually per user
    • Feedback management is Enterprise or a Pro add-on
  • Productboard9.3/10 · Free plan · 14-day trial

    A broad product management workspace for turning customer feedback into planned work.

    Visit ProductboardFull verdict →
  • Craft.io9.2/10 · 14-day trial

    A broad product planning suite for teams connecting strategy, feedback, roadmaps, and delivery.

    Visit Craft.ioFull verdict →

More comparisons

All product management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update