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Head-to-head · AI Form Generators

Cognito Forms vs Tally

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Cognito Forms #5 in AI Form Generators 8.9/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Cognito Forms
Tally #7 in AI Form Generators 8.7/10 Free plan Free plan✓ 1 of 5 features Visit Tally

Cognito Forms leads on 0 checks, Tally on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCognito Forms · 8.9/10
  • Free planboth
  • Free trialonly Cognito Forms

Cognito Forms scores higher on our rubric for ai form generators: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

Cognito Forms is the better fit for forms with calculations, payments and document generation. Tally is the better fit for low-cost conversational forms and scored quizzes.

  • Cognito Forms fits best

    Forms with calculations, payments and document generation

  • Tally fits best

    Low-cost conversational forms and scored quizzes

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cognito Forms 8.9/10 Visit ↗ Tally 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in AI Form Generators #7 in AI Form Generators
Best for Forms with calculations, payments and document generation Low-cost conversational forms and scored quizzes
Pricing model Free plan + paid Free plan + paid
Starting price — $24/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Tickets, Docs Docs
Compliance SOC 2, GDPR, HIPAA, PCI DSS, 2FA GDPR
Integrations 6 integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Cognito Forms 1/5 · Tally 1/5
Prompt-to-form generation Not checked yet Not checked yet
Conditional logic Not checked yet Not checked yet
Conversational mode Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Payment collection ✓ ✓
Specs
Free-plan submissions Not checked yet Not checked yet
Our review
Pros
  • Automates calculations, scored quizzes, conditional logic, and workflows
  • Collects payments through Cognito Pay, Stripe, PayPal, and Square
  • Generates documents and supports electronic signatures
  • Free plan includes unlimited forms, submissions, and conditional logic
  • Calculated fields support scores, prices, and other values
  • Collect payments, upload files, or embed forms in multiple formats
Cons
  • The listed integrations are limited to six
  • Individual is limited to 100 entries per month and one user
  • Higher entry volumes and additional users require paid plans
  • Custom domains and removal of Tally branding require Pro
  • Business is needed for data-retention controls and email verification
  • Available as a web product, with support listed through documentation
Our verdict

Cognito Forms is a web-based form builder for organizations that need to collect information and act on it through calculations, workflows, payments, or generated documents. It suits solo users and teams, including small businesses,…

Read the review →

Tally is a web-based, no-code form builder for individuals, creators, teams, and organizations. Its document-style editor supports conditional logic, calculations, scored quizzes, file uploads, and payment forms through Stripe. Forms can…

Read the review →
  1. Cognito FormsAI Form Generators 8.9Free plan · 14-day trial
  2. TallyAI Form Generators 8.7Free plan

Strengths and trade-offs

  • Cognito Forms — where it wins

    • Automates calculations, scored quizzes, conditional logic, and workflows
    • Collects payments through Cognito Pay, Stripe, PayPal, and Square
    • Generates documents and supports electronic signatures

    Where it doesn't

    • The listed integrations are limited to six
    • Individual is limited to 100 entries per month and one user
    • Higher entry volumes and additional users require paid plans

  • Tally — where it wins

    • Free plan includes unlimited forms, submissions, and conditional logic
    • Calculated fields support scores, prices, and other values
    • Collect payments, upload files, or embed forms in multiple formats

    Where it doesn't

    • Custom domains and removal of Tally branding require Pro
    • Business is needed for data-retention controls and email verification
    • Available as a web product, with support listed through documentation
  • Cognito Forms8.9/10 · Free plan · 14-day trial

    A form builder for teams that need calculations, payments, signatures, and documents.

    Visit Cognito FormsFull verdict →
  • Tally8.7/10 · Free plan

    A flexible free form builder; Pro adds branding controls and team features for $24/month.

    Visit TallyFull verdict →

More options

More comparisons

All AI form generators comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update