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Head-to-head · Fitness Nutrition Software

CoachVana vs MacroMate

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score CoachVana #3 in Fitness Nutrition Software 9.0/10 Free plan Free plan✓ 5 of 5 features Visit CoachVana
MacroMate #21 in Fitness Nutrition Software 7.3/10 14-day trial Free trial✓ 4 of 5 features Visit MacroMate

CoachVana leads on 1 check, MacroMate on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCoachVana · 9.0/10
  • Free planonly CoachVana
  • Free trialonly MacroMate
  • Most featuresCoachVana · 5 of 5

CoachVana scores higher on our rubric for fitness nutrition software: 9.0 against 7.3 out of 10; our editors rank them #3 and #21.

CoachVana offers free plan; MacroMate doesn't. MacroMate leads on client limit: 10 clients versus 5 clients.

CoachVana is the better fit for coaches managing nutrition and workout programs. MacroMate is the better fit for coaches wanting affordable mobile nutrition tracking.

  • CoachVana fits best

    Coaches managing nutrition and workout programs

  • MacroMate fits best

    Coaches wanting affordable mobile nutrition tracking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CoachVana 9.0/10 Visit ↗ MacroMate 7.3/10 Visit ↗
At a glance
Editor score 9.0 7.3
Ranking #3 in Fitness Nutrition Software #21 in Fitness Nutrition Software
Best for Coaches managing nutrition and workout programs Coaches wanting affordable mobile nutrition tracking
Pricing model Free plan + paid Paid
Starting price $29/mo €24.99/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email Email
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market
Features CoachVana 5/5 · MacroMate 4/5
Meal planning ✓ ✓
Food tracking ✓ ✓
Client goals ✓ (best) Not checked yet
Progress tracking ✓ ✓
Client mobile app ✓ ✓
Specs
Client limit 5 clients 10 clients (best)
Our review
Pros
  • Meal plans, food logging, barcode scanning, and macro targets
  • Check-ins, progress photos, compliance tracking, and bodyweight trends
  • Free plan plus roster-based pricing for growing coaching practices
  • Nutrition, workout plans, check-ins, metrics, and compliance tracking
  • Web dashboard plus iOS and Android client access
  • Apple Health and Health Connect synchronization
Cons
  • The paid entry tier starts at $29 per month
  • Pricing changes with active-client roster size
  • Broader gym and brand features may exceed solo-coach needs
  • No free plan is available
  • The service is identified as being in beta
  • App Store and Google Play listings are placeholder or unavailable
Our verdict

CoachVana is software for nutrition coaches, online fitness coaches, personal trainers, gyms, and coaching brands. It brings client management, nutrition targets, food logging, meal plans, workout programming, check-ins, progress tracking,…

Read the review →

MacroMate is a paid coaching management platform for fitness coaches, personal trainers, diet experts, and hybrid coaches. It combines nutrition and workout plan building with client management, weekly check-ins, progress charts,…

Read the review →
  1. CoachVanaFitness Nutrition Software 9.0Free plan
  2. MacroMateFitness Nutrition Software 7.314-day trial

Strengths and trade-offs

  • CoachVana — where it wins

    • Meal plans, food logging, barcode scanning, and macro targets
    • Check-ins, progress photos, compliance tracking, and bodyweight trends
    • Free plan plus roster-based pricing for growing coaching practices

    Where it doesn't

    • The paid entry tier starts at $29 per month
    • Pricing changes with active-client roster size
    • Broader gym and brand features may exceed solo-coach needs
  • MacroMate — where it wins

    • Nutrition, workout plans, check-ins, metrics, and compliance tracking
    • Web dashboard plus iOS and Android client access
    • Apple Health and Health Connect synchronization

    Where it doesn't

    • No free plan is available
    • The service is identified as being in beta
    • App Store and Google Play listings are placeholder or unavailable

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update