Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Web Application Firewall Software

Cloudflare WAF vs Google Cloud Armor

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Cloudflare WAF #1 in Web Application Firewall Software 9.4/10 Free plan Free plan✓ 3 of 4 features Visit Cloudflare

Cloudflare WAF leads on 1 check, Google Cloud Armor on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCloudflare WAF · 9.4/10
  • Free planonly Cloudflare WAF
  • Most featuresGoogle Cloud Armor · 4 of 4

Cloudflare WAF scores higher on our rubric for web application firewall software: 9.4 against 8.8 out of 10; our editors rank them #1 and #6.

Cloudflare WAF offers free plan; Google Cloud Armor doesn't. Google Cloud Armor offers bot management; Cloudflare WAF doesn't.

Cloudflare WAF is the better fit for teams wanting broad WAF coverage with a free plan. Google Cloud Armor is the better fit for google Cloud users needing managed edge protection.

  • Cloudflare WAF fits best

    Teams wanting broad WAF coverage with a free plan

  • Google Cloud Armor fits best

    Google Cloud users needing managed edge protection

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cloudflare WAF 9.4/10 Visit ↗ Google Cloud Armor 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Web Application Firewall Software #6 in Web Application Firewall Software
Best for Teams wanting broad WAF coverage with a free plan Google Cloud users needing managed edge protection
Pricing model Free plan + paid Paid
Starting price $20/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Community, Tickets, Live chat, Phone, Docs Community, Docs
Integrations 1 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Cloudflare WAF 3/4 · Google Cloud Armor 4/4
Managed rule sets ✓ ✓
API protection ✓ ✓
Bot management — ✓ (best)
Rate limiting ✓ ✓
Specs
Deployment model Edge Edge
Log retention 30 days Not checked yet
Our review
Pros
  • Free plan includes managed rules and one rate-limiting rule
  • Edge inspection covers web applications and APIs
  • Terraform management, analytics, and virtual patching support
  • Managed rules update for CVEs and zero-day vulnerabilities
  • Protects backend services and APIs with custom policy rules
  • Adds bot management, rate limiting, geo controls, and monitoring
Cons
  • Bot management is a separate Cloudflare product
  • Paid managed rules begin with the Pro plan
  • Business pricing starts at $200 per month billed annually
  • Paid service with usage-based pricing
  • Bot management is unavailable in Cloud Armor Standard
  • Enterprise plans apply data processing fees
Our verdict

Cloudflare WAF is a cloud-delivered web application firewall for websites and APIs. It inspects HTTP and HTTPS requests at Cloudflare’s edge, applying managed rulesets, custom rules, and protections for attacks such as SQL injection and…

Read the review →

Google Cloud Armor is a cloud network-security service for protecting applications, APIs, and backend services at Google’s network edge. It is aimed at teams running workloads on Google Cloud, as well as organizations connecting hybrid or…

Read the review →
  1. Cloudflare WAFWeb Application Firewall Software 9.4Free plan
  2. Google Cloud ArmorWeb Application Firewall Software 8.8Paid

Strengths and trade-offs

  • Cloudflare WAF — where it wins

    • Free plan includes managed rules and one rate-limiting rule
    • Edge inspection covers web applications and APIs
    • Terraform management, analytics, and virtual patching support

    Where it doesn't

    • Bot management is a separate Cloudflare product
    • Paid managed rules begin with the Pro plan
    • Business pricing starts at $200 per month billed annually
  • Google Cloud Armor — where it wins

    • Managed rules update for CVEs and zero-day vulnerabilities
    • Protects backend services and APIs with custom policy rules
    • Adds bot management, rate limiting, geo controls, and monitoring

    Where it doesn't

    • Paid service with usage-based pricing
    • Bot management is unavailable in Cloud Armor Standard
    • Enterprise plans apply data processing fees

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update