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Head-to-head · Internet Filtering Software

Cloudflare Gateway vs AdGuard

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Cloudflare Gateway #1 in Internet Filtering Software 9.2/10 Free plan Free plan✓ 3 of 3 features Visit Cloudflare
AdGuard #8 in Internet Filtering Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit AdGuard

Cloudflare Gateway leads on 0 checks, AdGuard on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCloudflare Gateway · 9.2/10
  • Free planboth
  • Free trialonly AdGuard
  • Most featuresCloudflare Gateway · 3 of 3

Cloudflare Gateway scores higher on our rubric for internet filtering software: 9.2 against 8.5 out of 10; our editors rank them #1 and #8.

Cloudflare Gateway is the better fit for organizations needing filtering beyond DNS. AdGuard is the better fit for ad and tracker blocking on personal devices.

  • Cloudflare Gateway fits best

    Organizations needing filtering beyond DNS

  • AdGuard fits best

    Ad and tracker blocking on personal devices

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cloudflare Gateway 9.2/10 Visit ↗ AdGuard 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #1 in Internet Filtering Software #8 in Internet Filtering Software
Best for Organizations needing filtering beyond DNS Ad and tracker blocking on personal devices
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Desktop, Mobile, Browser extension
Platforms Web, Windows, macOS, Linux, iOS, Android Windows, macOS, Linux, iOS, Android, Chrome extension
Support Community, Live chat, Tickets, Phone Email, Community, Docs · 24/7
Built for Small business, Mid-market, Enterprise Solo, Small business
Features Cloudflare Gateway 3/3 · AdGuard 0/3
Custom blocklists ✓ (best) Not checked yet
Safe search controls ✓ (best) Not checked yet
Filtering schedules ✓ (best) Not checked yet
Specs
Device limit Not checked yet Not checked yet
Activity reports Advanced Not checked yet
Platform support macOS, Windows, Linux, iOS, Android, PAC files, DNS locations, Cloudflare WAN, Cloudflare Mesh, HTML5 browsers Not checked yet
Our review
Pros
  • Filters DNS, HTTP/HTTPS, network traffic, and custom lists
  • Supports identity controls, SafeSearch, scheduling, and activity logs
  • Runs across Windows, macOS, Linux, iOS, Android, network DNS, and API
  • Blocks ads, trackers, spyware, pop-ups, and phishing sites
  • Works across Windows, macOS, Android, iOS, Linux, and browsers
  • Adds custom rules, DNS protection, logs, parental controls, and SafeSearch
Cons
  • Activity reporting is basic
  • Free log retention is limited to up to 24 hours
  • Contract plan pricing is custom
  • Personal licenses cover up to 3 devices
  • Family licenses cover up to 9 devices
  • Its focus is narrower for internet-filtering administration
Our verdict

Cloudflare Gateway is a cloud-delivered secure web gateway for organizations that need to control more than DNS requests. Administrators can filter DNS, HTTP and HTTPS requests, network traffic, packets, ports, and protocols. Policies can…

Read the review →

AdGuard is an ad-blocking and privacy-protection product family for individuals using browsers, computers, and mobile devices. It blocks advertisements in browsers and apps, along with trackers, spyware, adware, pop-ups, banners, video…

Read the review →
  1. Cloudflare GatewayInternet Filtering Software 9.2Free plan
  2. AdGuardInternet Filtering Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Cloudflare Gateway — where it wins

    • Filters DNS, HTTP/HTTPS, network traffic, and custom lists
    • Supports identity controls, SafeSearch, scheduling, and activity logs
    • Runs across Windows, macOS, Linux, iOS, Android, network DNS, and API

    Where it doesn't

    • Activity reporting is basic
    • Free log retention is limited to up to 24 hours
    • Contract plan pricing is custom

  • AdGuard — where it wins

    • Blocks ads, trackers, spyware, pop-ups, and phishing sites
    • Works across Windows, macOS, Android, iOS, Linux, and browsers
    • Adds custom rules, DNS protection, logs, parental controls, and SafeSearch

    Where it doesn't

    • Personal licenses cover up to 3 devices
    • Family licenses cover up to 9 devices
    • Its focus is narrower for internet-filtering administration

More comparisons

All internet filtering software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update