Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Content Analytics

Chartbeat vs Smartocto

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Chartbeat #2 in Content Analytics 9.0/10 Pricing on request ✓ 0 of 4 features Visit Chartbeat
Smartocto #3 in Content Analytics 8.8/10 Pricing on request ✓ 4 of 4 features Visit Smartocto

Chartbeat leads on 0 checks, Smartocto on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreChartbeat · 9.0/10
  • Most featuresSmartocto · 4 of 4

Chartbeat scores higher on our rubric for content analytics: 9.0 against 8.8 out of 10; our editors rank them #2 and #3.

Chartbeat is the better fit for publishers making real-time editorial decisions. Smartocto is the better fit for newsrooms optimizing story reach and engagement.

  • Chartbeat fits best

    Publishers making real-time editorial decisions

  • Smartocto fits best

    Newsrooms optimizing story reach and engagement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Chartbeat 9.0/10 Visit ↗ Smartocto 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #2 in Content Analytics #3 in Content Analytics
Best for Publishers making real-time editorial decisions Newsrooms optimizing story reach and engagement
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Docs, Community
Compliance SOC 2, SSO/SAML GDPR
Integrations 6 integrations 14 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Chartbeat 0/4 · Smartocto 4/4
Content attribution Not checked yet ✓ (best)
Traffic source breakdown Not checked yet ✓ (best)
Engagement metrics Not checked yet ✓ (best)
Content recommendations Not checked yet ✓ (best)
Specs
Historical data Not checked yet Historical reports are available; lookback limit not stated
Supported platforms Not checked yet Google Analytics, Adobe Analytics, Firebase Realtime Database, AT Internet, Splunk, API, Blue Billywig, Blueconic; also named notification destinations include Disqus, Gmail, Microsoft Teams, WhatsApp, Wunderlist and Slack
Our review
Pros
  • Combines live dashboards with up to 13 months of historical content performance
  • Tests headlines and images and tracks subscription and other conversion events
  • Adds benchmarking, video analytics, and API access for broader reporting
  • Real-time story reach and consumption reporting by channel
  • Tracks engagement, loyalty, exposure and conversion goals
  • Tests headlines, introductions and images with A/B testing
Cons
  • Pricing requires a sales conversation and is based on pageviews
  • Historical content performance is limited to 13 months
  • Plus and Premium include only a choice of one or three Performance Suites
  • Pricing requires contacting sales
  • Designed around editorial and content performance workflows
  • Historical lookback limit is not stated
Our verdict

Editorial teams making decisions while stories are live can use Chartbeat to track content performance across websites and native apps. Its dashboards combine real-time engagement with historical reporting, including on-page click-through…

Read the review →

Smartocto helps publishers, newsrooms, broadcasters and content teams measure how stories perform. Its reporting covers reach and consumption by channel, alongside engagement, loyalty and exposure metrics. Editors can use notifications…

Read the review →
  1. ChartbeatContent Analytics 9.0Pricing on request
  2. SmartoctoContent Analytics 8.8Pricing on request

Strengths and trade-offs

  • Chartbeat — where it wins

    • Combines live dashboards with up to 13 months of historical content performance
    • Tests headlines and images and tracks subscription and other conversion events
    • Adds benchmarking, video analytics, and API access for broader reporting

    Where it doesn't

    • Pricing requires a sales conversation and is based on pageviews
    • Historical content performance is limited to 13 months
    • Plus and Premium include only a choice of one or three Performance Suites

  • Smartocto — where it wins

    • Real-time story reach and consumption reporting by channel
    • Tracks engagement, loyalty, exposure and conversion goals
    • Tests headlines, introductions and images with A/B testing

    Where it doesn't

    • Pricing requires contacting sales
    • Designed around editorial and content performance workflows
    • Historical lookback limit is not stated

More comparisons

All content analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update