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Head-to-head · Salon Marketing Software

Beu vs Phorest

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Beu #5 in Salon Marketing Software 8.9/10 30-day trial Free trial✓ 5 of 5 features Visit Beu
Phorest #8 in Salon Marketing Software 8.6/10 Pricing on request ✓ 0 of 5 features Visit Phorest

Beu leads on 0 checks, Phorest on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBeu · 8.9/10
  • Free trialonly Beu
  • Most featuresBeu · 5 of 5

Beu scores higher on our rubric for salon marketing software: 8.9 against 8.6 out of 10; our editors rank them #5 and #8.

Beu is the better fit for small teams wanting affordable automated campaigns. Phorest is the better fit for mature multi-location salons needing full lifecycle tools.

  • Beu fits best

    Small teams wanting affordable automated campaigns

  • Phorest fits best

    Mature multi-location salons needing full lifecycle tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Beu 8.9/10 Visit ↗ Phorest 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #5 in Salon Marketing Software #8 in Salon Marketing Software
Best for Small teams wanting affordable automated campaigns Mature multi-location salons needing full lifecycle tools
Pricing model Paid Paid
Starting price £249/yr —
Free plan — —
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email Email, Phone, Tickets, Docs
Compliance GDPR GDPR, HIPAA
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features Beu 5/5 · Phorest 0/5
Booking integration ✓ (best) Not checked yet
SMS campaigns ✓ (best) Not checked yet
Email campaigns ✓ (best) Not checked yet
Client segmentation ✓ (best) Not checked yet
Loyalty tools ✓ (best) Not checked yet
Specs
Campaign automation Advanced Not checked yet
Our review
Pros
  • Email, SMS, rebooking, birthday and win-back automation
  • Client segmentation by visit history, spend and engagement
  • Branded iOS and Android apps with online booking
  • Combines booking, POS, payments, marketing, loyalty and reputation tools
  • Supports multi-location reporting, staff performance and inventory management
  • Offers branded mobile apps, online booking and automated reminders
Cons
  • No free plan
  • Displayed prices are billed annually
  • Advanced staff controls and commission splits require Business
  • Pricing requires a sales conversation rather than published plan prices
  • The broad feature set may exceed the needs of smaller salons
  • Advanced capabilities are reserved for higher-tier plans
Our verdict

Beu is a cloud-based platform for salons, barbershops and beauty businesses that need booking, payments, client management and marketing in one system. It suits small teams and businesses combining employed and self-employed professionals,…

Read the review →

Phorest is cloud-based management software for salons, spas, medspas and aesthetic clinics. It brings appointment scheduling, online booking, client records, staff management, point of sale, payment collection, marketing automation,…

Read the review →
  1. BeuSalon Marketing Software 8.930-day trial
  2. PhorestSalon Marketing Software 8.6Pricing on request

Strengths and trade-offs

  • Beu — where it wins

    • Email, SMS, rebooking, birthday and win-back automation
    • Client segmentation by visit history, spend and engagement
    • Branded iOS and Android apps with online booking

    Where it doesn't

    • No free plan
    • Displayed prices are billed annually
    • Advanced staff controls and commission splits require Business

  • Phorest — where it wins

    • Combines booking, POS, payments, marketing, loyalty and reputation tools
    • Supports multi-location reporting, staff performance and inventory management
    • Offers branded mobile apps, online booking and automated reminders

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan prices
    • The broad feature set may exceed the needs of smaller salons
    • Advanced capabilities are reserved for higher-tier plans
  • Beu8.9/10 · 30-day trial

    Affordable salon operations and automated marketing, with annual plans for solo and growing teams.

    Visit BeuFull verdict →
  • Phorest8.6/10 · Pricing on request

    A broad salon operations and marketing suite for growing multi-location businesses.

    Visit PhorestFull verdict →

More comparisons

All salon marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update