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Head-to-head · Brand Intelligence Software

Awario vs BrandMentions

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Awario #7 in Brand Intelligence Software 8.5/10 7-day trial Free trial✓ 1 of 4 features Visit Awario
BrandMentions #8 in Brand Intelligence Software 8.4/10 7-day trial Free trial✓ 1 of 4 features Visit BrandMentions

Awario leads on 1 check, BrandMentions on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAwario · 8.5/10
  • Lowest starting priceAwario · $29/mo
  • Free trialboth

Awario scores higher on our rubric for brand intelligence software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Awario is cheaper to start at $29/mo against $79/mo.

Awario is the better fit for budget-conscious teams needing core monitoring. BrandMentions is the better fit for teams needing historical mentions and flexible alerts.

  • Awario fits best

    Budget-conscious teams needing core monitoring

  • BrandMentions fits best

    Teams needing historical mentions and flexible alerts

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Awario 8.5/10 Visit ↗ BrandMentions 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Brand Intelligence Software #8 in Brand Intelligence Software
Best for Budget-conscious teams needing core monitoring Teams needing historical mentions and flexible alerts
Pricing model Paid Paid
Starting price $29/mo (best) $79/mo
Free plan — —
Free trial 7 days 7 days
Free trial length 7 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 5 integrations 3 integrations
Features Awario 1/4 · BrandMentions 1/4
Social listening Not checked yet Not checked yet
News and web monitoring Not checked yet Not checked yet
Sentiment analysis ✓ ✓
Competitor tracking Not checked yet Not checked yet
Specs
Data retention Not checked yet Not checked yet
API access Not checked yet Not checked yet
Our review
Pros
  • Monitors social networks and the web with real-time alerts
  • Boolean search, sentiment, reach, and share-of-voice analytics
  • Starter includes unlimited keywords per topic and PDF reports
  • Three years of historical mention data with Boolean search
  • AI sentiment, Digest, Assistant, and competitor monitoring
  • Real-time alerts plus white-label and KPI reporting options
Cons
  • Starter limits monitoring to 3 topics
  • Starter allows 30,000 new mentions per month
  • API access is reserved for Enterprise
  • Starter tracks only 5 keywords and supports 1 user
  • Integrations are limited to Slack, RSS, and webhooks
  • Plans are priced for annual billing, starting at $79 per month
Our verdict

Awario brings social listening and web monitoring together for businesses, agencies, and marketing teams tracking brand, competitor, product, or keyword mentions. Its coverage spans social networks, news, blogs, forums, and the wider web,…

Read the review →

BrandMentions is a web and social listening platform for businesses, agencies, and marketing teams tracking brands, products, competitors, and topics. It monitors public mentions across social networks, websites, blogs, news sources,…

Read the review →
  1. AwarioBrand Intelligence Software 8.57-day trial
  2. BrandMentionsBrand Intelligence Software 8.47-day trial

Strengths and trade-offs

  • Awario — where it wins

    • Monitors social networks and the web with real-time alerts
    • Boolean search, sentiment, reach, and share-of-voice analytics
    • Starter includes unlimited keywords per topic and PDF reports

    Where it doesn't

    • Starter limits monitoring to 3 topics
    • Starter allows 30,000 new mentions per month
    • API access is reserved for Enterprise

  • BrandMentions — where it wins

    • Three years of historical mention data with Boolean search
    • AI sentiment, Digest, Assistant, and competitor monitoring
    • Real-time alerts plus white-label and KPI reporting options

    Where it doesn't

    • Starter tracks only 5 keywords and supports 1 user
    • Integrations are limited to Slack, RSS, and webhooks
    • Plans are priced for annual billing, starting at $79 per month
  • Awario8.5/10 · 7-day trial

    Core social and web monitoring with sentiment and share-of-voice analytics from $29/month billed annually.

    Visit AwarioFull verdict →
  • BrandMentions8.4/10 · 7-day trial

    BrandMentions combines historical data, Boolean search, AI analysis, and flexible alerts.

    Visit BrandMentionsFull verdict →

More comparisons

All brand intelligence software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update