Cision vs Awario

Cision9.1Visit Awario8.5Visit

Higher score Cision #2 in Brand Intelligence Software 9.1/10 Pricing on request ✓ 1 of 4 features Visit Cision

vs

Awario #7 in Brand Intelligence Software 8.5/10 7-day trial Free trial✓ 1 of 4 features Visit Awario

• Cision fits best

  Organizations combining social and traditional media

• Awario fits best

  Budget-conscious teams needing core monitoring

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Side by side

Feature	Cision 9.1/10 Visit ↗	Awario 8.5/10 Visit ↗
At a glance
Editor score	9.1	8.5
Ranking	#2 in Brand Intelligence Software	#7 in Brand Intelligence Software
Best for	Organizations combining social and traditional media	Budget-conscious teams needing core monitoring
Pricing model	Paid	Paid
Starting price	Pricing on request	$29/mo
Free plan	Not checked yet	—
Free trial	—	7 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS	Web
Integrations	4 integrations	5 integrations
Features Cision 1/4 · Awario 1/4
Social listening	Not checked yet	Not checked yet
News and web monitoring	Not checked yet	Not checked yet
Sentiment analysis	✓	✓
Competitor tracking	Not checked yet	Not checked yet
Specs
Data retention	Not checked yet	Not checked yet
API access	Not checked yet	Not checked yet
Our review
Pros	Monitors major social networks, blogs, forums, online news, and other media Combines sentiment analysis, competitor benchmarking, alerts, and dashboards Supports publishing, scheduled reports, exports, and Slack or Teams alerts	Monitors social networks and the web with real-time alerts Boolean search, sentiment, reach, and share-of-voice analytics Starter includes unlimited keywords per topic and PDF reports
Cons	Pricing requires a contact-sales process Historical lookback varies by media type and package Broad scope may exceed the needs of social-only monitoring teams	Starter limits monitoring to 3 topics Starter allows 30,000 new mentions per month API access is reserved for Enterprise
Our verdict	Cision’s CisionOne platform brings social listening and media intelligence together for public relations, communications, and marketing teams. It monitors Facebook, Instagram, X, YouTube, Reddit, Bluesky, blogs, forums, online news, and… Read the review →	Awario brings social listening and web monitoring together for businesses, agencies, and marketing teams tracking brand, competitor, product, or keyword mentions. Its coverage spans social networks, news, blogs, forums, and the wider web,… Read the review →

Strengths and trade-offs

• Cision — where it wins

  • Monitors major social networks, blogs, forums, online news, and other media
  • Combines sentiment analysis, competitor benchmarking, alerts, and dashboards
  • Supports publishing, scheduled reports, exports, and Slack or Teams alerts

  Where it doesn't

  • Pricing requires a contact-sales process
  • Historical lookback varies by media type and package
  • Broad scope may exceed the needs of social-only monitoring teams

• Awario — where it wins

  • Monitors social networks and the web with real-time alerts
  • Boolean search, sentiment, reach, and share-of-voice analytics
  • Starter includes unlimited keywords per topic and PDF reports

  Where it doesn't

  • Starter limits monitoring to 3 topics
  • Starter allows 30,000 new mentions per month
  • API access is reserved for Enterprise

• Cision9.1/10 · Pricing on request

  Cross-channel media monitoring, analysis, alerts, and publishing for communications teams.

  Visit CisionFull verdict →
• Awario8.5/10 · 7-day trial

  Core social and web monitoring with sentiment and share-of-voice analytics from $29/month billed annually.

  Visit AwarioFull verdict →