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Head-to-head · Product Label Makers

Avery Design & Print vs Loftware Desktop Designer

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Avery Design & Print #1 in Product Label Makers 9.3/10 Free plan Free plan✓ 0 of 5 features Visit Avery Design
Loftware Desktop Designer #4 in Product Label Makers 8.1/10 Paid ✓ 0 of 5 features Visit Loftware

Avery Design & Print leads on 1 check, Loftware Desktop Designer on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAvery Design & Print · 9.3/10
  • Free planonly Avery Design & Print

Avery Design & Print scores higher on our rubric for product label makers: 9.3 against 8.1 out of 10; our editors rank them #1 and #4.

Avery Design & Print offers free plan; Loftware Desktop Designer doesn't publish it.

Avery Design & Print is the better fit for free Avery-sheet labels and straightforward mail merge. Loftware Desktop Designer is the better fit for windows teams already using Loftware Control Center.

  • Avery Design & Print fits best

    Free Avery-sheet labels and straightforward mail merge

  • Loftware Desktop Designer fits best

    Windows teams already using Loftware Control Center

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Avery Design & Print 9.3/10 Visit ↗ Loftware Desktop Designer 8.1/10 Visit ↗
At a glance
Editor score 9.3 8.1
Ranking #1 in Product Label Makers #4 in Product Label Makers
Best for Free Avery-sheet labels and straightforward mail merge Windows teams already using Loftware Control Center
Pricing model Free Paid
Starting price Not published Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud Desktop
Platforms Web Windows
Support Email, Live chat, Phone, Docs Docs
Integrations 9 integrations 5 integrations
Built for Solo, Small business Small business, Mid-market, Enterprise
Features Avery Design & Print 0/5 · Loftware Desktop Designer 0/5
Custom label sizes Not published Not published
Print-sheet templates Not published Not published
Barcode tools Not published Not published
Nutrition fields Not published Not published
Print ordering Not published Not published
Specs
Template shapes Not published Not published
Our review
Pros
  • Mail merge imports spreadsheet data for variable labels.
  • Barcode, QR-code, and sequential-number generation are built in.
  • Exports PDFs and integrates with major document and design apps.
  • Variable data covers counters, dates, times, weights, and images.
  • Connects to ODBC, Excel, Google Sheets, and OneDrive data.
  • Printer selection, status tools, and Control Center integration support operations.
Cons
  • Web deployment does not provide a downloadable desktop workflow.
  • The workflow is centered on self-printing with inkjet or laser printers.
  • Templates and printable products are focused on Avery media.
  • Windows-only desktop deployment excludes browser and mobile workflows.
  • No AI features are included.
  • Support is centered on documentation.
Our verdict

Avery Design & Print is a browser-based tool for designing labels, cards, tags, badges, stickers, shipping labels, and other Avery printable products. It is aimed at individuals, solo operators, small businesses, offices, and organizations…

Read the review →

Loftware Desktop Designer is Windows-only software for creating, editing, and printing label templates. It is aimed at organizations managing operational labeling workflows, including small, mid-market, and enterprise teams. Designers can…

Read the review →
  1. Avery Design & PrintProduct Label Makers 9.3Free plan
  2. Loftware Desktop DesignerProduct Label Makers 8.1Paid

Strengths and trade-offs

  • Avery Design & Print — where it wins

    • Mail merge imports spreadsheet data for variable labels.
    • Barcode, QR-code, and sequential-number generation are built in.
    • Exports PDFs and integrates with major document and design apps.

    Where it doesn't

    • Web deployment does not provide a downloadable desktop workflow.
    • The workflow is centered on self-printing with inkjet or laser printers.
    • Templates and printable products are focused on Avery media.

  • Loftware Desktop Designer — where it wins

    • Variable data covers counters, dates, times, weights, and images.
    • Connects to ODBC, Excel, Google Sheets, and OneDrive data.
    • Printer selection, status tools, and Control Center integration support operations.

    Where it doesn't

    • Windows-only desktop deployment excludes browser and mobile workflows.
    • No AI features are included.
    • Support is centered on documentation.

More comparisons

All product label makers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update