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Head-to-head · Product Label Makers

Avery Design & Print vs BarTender

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Avery Design & Print #1 in Product Label Makers 9.3/10 Free plan Free plan✓ 0 of 5 features Visit Avery Design
BarTender #7 in Product Label Makers 7.9/10 From $199/yr · 30-day trial ✓ 0 of 5 features Visit BarTender

Avery Design & Print leads on 1 check, BarTender on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAvery Design & Print · 9.3/10
  • Free planonly Avery Design & Print

Avery Design & Print scores higher on our rubric for product label makers: 9.3 against 7.9 out of 10; our editors rank them #1 and #7.

Avery Design & Print offers free plan; BarTender doesn't.

Avery Design & Print is the better fit for free Avery-sheet labels and straightforward mail merge. BarTender is the better fit for teams needing scalable barcode and print automation.

  • Avery Design & Print fits best

    Free Avery-sheet labels and straightforward mail merge

  • BarTender fits best

    Teams needing scalable barcode and print automation

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Avery Design & Print 9.3/10 Visit ↗ BarTender 7.9/10 Visit ↗
At a glance
Editor score 9.3 7.9
Ranking #1 in Product Label Makers #7 in Product Label Makers
Best for Free Avery-sheet labels and straightforward mail merge Teams needing scalable barcode and print automation
Pricing model Free Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Self-hosted, Mobile
Platforms Web Windows, Web, iOS, Android
Support Email, Live chat, Phone, Docs Email, Live chat, Phone, Tickets, Community, Docs · 24/7
Integrations 9 integrations 6 integrations
Built for Solo, Small business Small business, Mid-market, Enterprise
Features Avery Design & Print 0/5 · BarTender 0/5
Custom label sizes Not published Not published
Print-sheet templates Not published Not published
Barcode tools Not published Not published
Nutrition fields Not published Not published
Print ordering Not published Not published
Specs
Template shapes Not published Not published
Our review
Pros
  • Mail merge imports spreadsheet data for variable labels.
  • Barcode, QR-code, and sequential-number generation are built in.
  • Exports PDFs and integrates with major document and design apps.
  • Supports more than 100 barcode symbologies and RFID label design
  • Connects labels to databases, files, and cloud data sources
  • Offers print automation through REST APIs, File Drop, and no-code builders
Cons
  • Web deployment does not provide a downloadable desktop workflow.
  • The workflow is centered on self-printing with inkjet or laser printers.
  • Templates and printable products are focused on Avery media.
  • There is no free plan; the On-premises Starter plan is $199 per year
  • Cloud Automation costs $1,750 per year, compared with Cloud Essentials at $390
  • Advanced capabilities such as RFID design and automation appear on higher-tier plans
Our verdict

Avery Design & Print is a browser-based tool for designing labels, cards, tags, badges, stickers, shipping labels, and other Avery printable products. It is aimed at individuals, solo operators, small businesses, offices, and organizations…

Read the review →

BarTender is labeling software from Seagull Software for organizations that design and print barcode or RFID labels, including teams in warehouse, manufacturing, retail, and regulated labeling workflows. Its WYSIWYG designer and templates…

Read the review →
  1. Avery Design & PrintProduct Label Makers 9.3Free plan
  2. BarTenderProduct Label Makers 7.9From $199/yr · 30-day trial

Strengths and trade-offs

  • Avery Design & Print — where it wins

    • Mail merge imports spreadsheet data for variable labels.
    • Barcode, QR-code, and sequential-number generation are built in.
    • Exports PDFs and integrates with major document and design apps.

    Where it doesn't

    • Web deployment does not provide a downloadable desktop workflow.
    • The workflow is centered on self-printing with inkjet or laser printers.
    • Templates and printable products are focused on Avery media.

  • BarTender — where it wins

    • Supports more than 100 barcode symbologies and RFID label design
    • Connects labels to databases, files, and cloud data sources
    • Offers print automation through REST APIs, File Drop, and no-code builders

    Where it doesn't

    • There is no free plan; the On-premises Starter plan is $199 per year
    • Cloud Automation costs $1,750 per year, compared with Cloud Essentials at $390
    • Advanced capabilities such as RFID design and automation appear on higher-tier plans

More comparisons

All product label makers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update