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Head-to-head · WordPress Themes

Avada vs Divi

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Avada #4 in WordPress Themes 9.0/10 Paid ✓ 5 of 5 features Visit Avada
Divi #6 in WordPress Themes 8.8/10 Paid ✓ 0 of 5 features Visit Divi

Avada leads on 0 checks, Divi on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAvada · 9.0/10
  • Most featuresAvada · 5 of 5

Avada scores higher on our rubric for wordpress themes: 9.0 against 8.8 out of 10; our editors rank them #4 and #6.

Avada is the better fit for visual all-in-one site building. Divi is the better fit for advanced visual WordPress projects.

  • Avada fits best

    Visual all-in-one site building

  • Divi fits best

    Advanced visual WordPress projects

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Avada 9.0/10 Visit ↗ Divi 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #4 in WordPress Themes #6 in WordPress Themes
Best for Visual all-in-one site building Advanced visual WordPress projects
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Self-hosted Self-hosted
Platforms Web Web
Support Live chat, Tickets, Community, Docs Live chat, Email, Docs · 24/7
Integrations 6 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Avada 5/5 · Divi 0/5
WooCommerce support ✓ (best) Not checked yet
Block editor support ✓ (best) Not checked yet
Child theme support ✓ (best) Not checked yet
RTL support ✓ (best) Not checked yet
Accessibility ready ✓ (best) Not checked yet
Specs
Theme type Classic Not checked yet
Starter sites 113 sites Not checked yet
Our review
Pros
  • Visual builders cover layouts, headers, footers, shops, forms, and menus
  • Includes 113 prebuilt websites and 639 reusable content items
  • Lifetime updates with six months of support
  • Theme Builder covers headers, footers, posts, products, and archives
  • WooCommerce modules, SEO controls, forms, blogging, and AI site-building options
  • Unlimited website usage and lifetime updates with the $249 one-time plan
Cons
  • No free plan for evaluating the product
  • The broad toolset may exceed the needs of simple sites
  • Uses a paid one-time license rather than a free entry tier
  • No free plan; Divi is available only through paid licensing
  • Requires self-hosted WordPress rather than an all-in-one hosted platform
  • Appointment booking relies on supported integrations instead of a native feature
Our verdict

Avada is a paid WordPress theme and website builder for beginners, marketers, freelancers, agencies, and professionals. Its visual drag-and-drop builder supports custom layouts, headers, footers, forms, WooCommerce stores, off-canvas…

Read the review →

Divi is a paid WordPress theme and visual drag-and-drop builder from Elegant Themes. It is designed for website owners, freelancers, agencies, and small businesses that want to create pages and complete site layouts without coding. Its…

Read the review →
  1. AvadaWordPress Themes 9.0Paid
  2. DiviWordPress Themes 8.8Paid

Strengths and trade-offs

  • Avada — where it wins

    • Visual builders cover layouts, headers, footers, shops, forms, and menus
    • Includes 113 prebuilt websites and 639 reusable content items
    • Lifetime updates with six months of support

    Where it doesn't

    • No free plan for evaluating the product
    • The broad toolset may exceed the needs of simple sites
    • Uses a paid one-time license rather than a free entry tier
  • Divi — where it wins

    • Theme Builder covers headers, footers, posts, products, and archives
    • WooCommerce modules, SEO controls, forms, blogging, and AI site-building options
    • Unlimited website usage and lifetime updates with the $249 one-time plan

    Where it doesn't

    • No free plan; Divi is available only through paid licensing
    • Requires self-hosted WordPress rather than an all-in-one hosted platform
    • Appointment booking relies on supported integrations instead of a native feature

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update