Aprimo vs Bynder

Aprimo7.5Visit Bynder7.4Visit

Higher score Aprimo #4 in Digital Asset Management Software 7.5/10 Pricing on request ✓ 5 of 5 features Visit Aprimo

vs

Bynder #5 in Digital Asset Management Software 7.4/10 Pricing on request ✓ 5 of 5 features Visit Bynder

• Aprimo fits best

  Enterprise marketing and content operations

• Bynder fits best

  Distributed teams needing mobile DAM access

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature	Aprimo 7.5/10 Visit ↗	Bynder 7.4/10 Visit ↗
At a glance
Editor score	7.5	7.4
Ranking	#4 in Digital Asset Management Software	#5 in Digital Asset Management Software
Best for	Enterprise marketing and content operations	Distributed teams needing mobile DAM access
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Tickets, Community, Docs	Tickets, Community, Docs · 24/7
Compliance	SOC 2, GDPR	SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML
Integrations	80+ integrations	160+ integrations
Built for	Enterprise, Mid-market	Small business, Mid-market, Enterprise
Features Aprimo 5/5 · Bynder 5/5
Metadata and tagging	✓	✓
Approval workflows	✓	✓
Version history	✓	✓
Guest sharing	✓	✓
API access	✓	✓
Specs
Storage limit	Not published	Not published
Supported asset types	images, videos, audio, documents, PDFs, Word documents, 3D files, 360-degree product images, text content	images, videos, documents, audio
Our review
Pros	Supports images, video, audio, documents, 3D, AR/VR, and compound assets Combines AI search, taxonomy, workflows, rights, and lifecycle controls Connects with major CMS, CRM, PIM, creative, and distribution systems	AI-powered natural-language, image, and similarity search Workflow-based briefing, proofing, review, and approval Mobile access with offline asset viewing
Cons	Pricing requires a custom quote through sales The broad feature set may exceed smaller teams’ needs Web access is the listed platform option	Pricing is custom rather than published as standard plans Integration details are broad rather than product-specific Its broad feature set may exceed narrow DAM requirements
Our verdict	Aprimo is a cloud-based digital asset management and content operations platform for enterprises managing large, varied content libraries. It centralizes images, video, audio, documents, 3D models, spinsets, 360-degree views, AR/VR, code… Read the review →	Bynder is a cloud-based digital asset management platform for organizations managing brand, campaign, product, and other digital content. It centralizes images, video, audio, documents, and 3D files, with taxonomy, metadata, tags, smart… Read the review →

Strengths and trade-offs

• Aprimo — where it wins

  • Supports images, video, audio, documents, 3D, AR/VR, and compound assets
  • Combines AI search, taxonomy, workflows, rights, and lifecycle controls
  • Connects with major CMS, CRM, PIM, creative, and distribution systems

  Where it doesn't

  • Pricing requires a custom quote through sales
  • The broad feature set may exceed smaller teams’ needs
  • Web access is the listed platform option

• Bynder — where it wins

  • AI-powered natural-language, image, and similarity search
  • Workflow-based briefing, proofing, review, and approval
  • Mobile access with offline asset viewing

  Where it doesn't

  • Pricing is custom rather than published as standard plans
  • Integration details are broad rather than product-specific
  • Its broad feature set may exceed narrow DAM requirements

• Aprimo7.5/10 · Pricing on request

  A broad enterprise DAM for complex asset libraries, workflows, rights, and delivery.

  Visit AprimoFull verdict →
• Bynder7.4/10 · Pricing on request

  A broad DAM platform with AI discovery, workflows, governance, and mobile offline access.

  Visit BynderFull verdict →