Antavo vs Novus Loyalty

Antavo8.6Visit NLNovus Loyalty6.3Visit

Higher score Antavo #5 in Loyalty Program Software 8.6/10 Pricing on request ✓ 6 of 6 features Visit Antavo

vs

NL Novus Loyalty #27 in Loyalty Program Software 6.3/10 Paid ✓ 5 of 6 features Visit Novus Loyalty

• Antavo fits best

  Gamified enterprise loyalty programs

• Novus Loyalty fits best

  Omnichannel teams seeking a lower entry price

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Side by side

Feature	Antavo 8.6/10 Visit ↗	NLNovus Loyalty 6.3/10 Visit ↗
At a glance
Editor score	8.6	6.3
Ranking	#5 in Loyalty Program Software	#27 in Loyalty Program Software
Best for	Gamified enterprise loyalty programs	Omnichannel teams seeking a lower entry price
Pricing model	Paid	Paid
Starting price	—	₹9,999/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	13 integrations	8 integrations
Features Antavo 6/6 · Novus Loyalty 5/6
Tiered rewards	✓	✓
Referral programs	✓	✓
Lifecycle automation	✓	✓
Customer portal	✓ (best)	Not checked yet
API access	✓	✓
White-label branding	✓	✓
Specs
Member limit	Not checked yet	Not checked yet
Our review
Pros	Custom currencies, tiers, rewards, referrals, and gamification Visual workflows automate campaigns and customer journeys APIs, webhooks, and integrations support omnichannel programs	Published SaaS tier at INR 9,999 per month Supports points, tiers, referrals, milestones, cashback, and hybrid programs Connects web, mobile, in-store, email, SMS, and WhatsApp engagement
Cons	Pricing requires contacting sales and is based on customer activity No free plan for smaller teams to start without a commitment Broad capabilities may exceed the needs of simple loyalty programs	No free plan is offered WhatsApp, push notifications, and gamification are Enterprise highlights Custom security protocols and integrations require the Custom plan
Our verdict	Antavo is a hosted, API-first loyalty and incentives platform for mid-market and enterprise brands. It supports points and custom currencies, tiered programs, rewards, referrals, promotions, customer journeys, and gamification. Programs… Read the review →	Novus Loyalty is a SaaS loyalty and customer engagement platform for businesses in retail, banking, healthcare, travel, ecommerce, and other industries. It supports points-based, tiered, VIP, milestone, referral, cashback, wallet, and… Read the review →

Strengths and trade-offs

• Antavo — where it wins

  • Custom currencies, tiers, rewards, referrals, and gamification
  • Visual workflows automate campaigns and customer journeys
  • APIs, webhooks, and integrations support omnichannel programs

  Where it doesn't

  • Pricing requires contacting sales and is based on customer activity
  • No free plan for smaller teams to start without a commitment
  • Broad capabilities may exceed the needs of simple loyalty programs

• Novus Loyalty — where it wins

  • Published SaaS tier at INR 9,999 per month
  • Supports points, tiers, referrals, milestones, cashback, and hybrid programs
  • Connects web, mobile, in-store, email, SMS, and WhatsApp engagement

  Where it doesn't

  • No free plan is offered
  • WhatsApp, push notifications, and gamification are Enterprise highlights
  • Custom security protocols and integrations require the Custom plan

• Antavo8.6/10 · Pricing on request

  A flexible loyalty platform for complex, gamified programs across channels.

  Visit AntavoFull verdict →
• NLNovus Loyalty6.3/10 · Paid

  A broad loyalty platform with a published INR 9,999 monthly SaaS entry tier.

  Visit Novus LoyaltyFull verdict →