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Head-to-head · Marketing Resource Management Software

Annum vs Aprimo

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Annum #7 in Marketing Resource Management Software 6.7/10 From $99/mo (annual) ✓ 0 of 5 features Visit Annum
Aprimo #9 in Marketing Resource Management Software 6.4/10 Pricing on request ✓ 1 of 5 features Visit Aprimo

Annum leads on 0 checks, Aprimo on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAnnum · 6.7/10
  • Most featuresAprimo · 1 of 5

Annum scores higher on our rubric for marketing resource management software: 6.7 against 6.4 out of 10; our editors rank them #7 and #9.

Aprimo offers approval workflows; Annum doesn't publish it.

Annum is the better fit for teams coordinating campaigns, calendars, and budgets. Aprimo is the better fit for enterprises prioritizing digital asset governance.

  • Annum fits best

    Teams coordinating campaigns, calendars, and budgets

  • Aprimo fits best

    Enterprises prioritizing digital asset governance

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Annum 6.7/10 Visit ↗ Aprimo 6.4/10 Visit ↗
At a glance
Editor score 6.7 6.4
Ranking #7 in Marketing Resource Management Software #9 in Marketing Resource Management Software
Best for Teams coordinating campaigns, calendars, and budgets Enterprises prioritizing digital asset governance
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Tickets, Community, Docs
Integrations 10,000+ integrations 80+ integrations
Built for Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Annum 0/5 · Aprimo 1/5
Budget planning Not published Not published
Resource planning Not published Not published
Approval workflows Not published ✓ (best)
Marketing asset management Not published Not published
Campaign planning Not published Not published
Specs
Integrations Not published Not published
Our review
Pros
  • Plans channels and tactics in a unified calendar with multiple views
  • Tracks estimated and actual budgets at the tactic level
  • Syncs bidirectionally with project-management applications
  • AI tagging, metadata, and visually similar search aid asset discovery.
  • Reviews, approvals, rights management, and version comparison govern content.
  • Integrations span marketing, creative, content, and commerce tools.
Cons
  • Starter is paid, with annual billing at $99 per month
  • Email is the listed support channel for Starter
  • Workflow and asset-management features are more limited
  • Pricing is customized by product selection and number of users.
  • Its listed capabilities emphasize asset management over MRM planning and budgeting.
  • No free plan is offered.
Our verdict

Annum brings campaign, channel, content, and tactic planning into a shared marketing calendar. It is aimed at teams that need to coordinate multichannel activity and budgets, from smaller groups through enterprise business units. Calendar…

Read the review →

Aprimo is a cloud-based digital asset management and content operations platform for enterprise marketing, creative, and content teams. It centralizes images, video, audio, documents, PDFs, Word documents, 3D files, 360-degree product…

Read the review →
  1. AnnumMarketing Resource Management Software 6.7From $99/mo (annual)
  2. AprimoMarketing Resource Management Software 6.4Pricing on request

Strengths and trade-offs

  • Annum — where it wins

    • Plans channels and tactics in a unified calendar with multiple views
    • Tracks estimated and actual budgets at the tactic level
    • Syncs bidirectionally with project-management applications

    Where it doesn't

    • Starter is paid, with annual billing at $99 per month
    • Email is the listed support channel for Starter
    • Workflow and asset-management features are more limited

  • Aprimo — where it wins

    • AI tagging, metadata, and visually similar search aid asset discovery.
    • Reviews, approvals, rights management, and version comparison govern content.
    • Integrations span marketing, creative, content, and commerce tools.

    Where it doesn't

    • Pricing is customized by product selection and number of users.
    • Its listed capabilities emphasize asset management over MRM planning and budgeting.
    • No free plan is offered.
  • Annum6.7/10 · From $99/mo (annual)

    Annum combines shared campaign calendars with tactic-level budget tracking and project-tool sync.

    Visit AnnumFull verdict →
  • Aprimo6.4/10 · Pricing on request

    A governance-focused asset hub for enterprise teams, with pricing tailored to product selection and users.

    Visit AprimoFull verdict →

More comparisons

All marketing resource management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update