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Head-to-head · KPI Software

AgencyAnalytics vs Plecto

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AgencyAnalytics #7 in KPI Software 8.3/10 14-day trial Free trial✓ 0 of 2 features Try AgencyAnalytics
Plecto #8 in KPI Software 8.2/10 14-day trial Free trial✓ 0 of 2 features Visit Plecto

AgencyAnalytics leads on 0 checks, Plecto on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAgencyAnalytics · 8.3/10
  • Free trialboth

AgencyAnalytics scores higher on our rubric for kpi software: 8.3 against 8.2 out of 10; our editors rank them #7 and #8.

AgencyAnalytics is the better fit for marketing agencies reporting across client accounts. Plecto is the better fit for sales and service teams using gamified KPIs.

  • AgencyAnalytics fits best

    Marketing agencies reporting across client accounts

  • Plecto fits best

    Sales and service teams using gamified KPIs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AgencyAnalytics 8.3/10 Visit ↗ Plecto 8.2/10 Visit ↗
At a glance
Editor score 8.3 8.2
Ranking #7 in KPI Software #8 in KPI Software
Best for Marketing agencies reporting across client accounts Sales and service teams using gamified KPIs
Pricing model Paid Paid
Starting price $20/unit/mo $24/user/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat Email, Live chat, Phone, Docs
Integrations 85+ integrations 150+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AgencyAnalytics 0/2 · Plecto 0/2
Goal tracking Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Specs
KPI limit Not checked yet Not checked yet
Data refresh Real-time Not checked yet
Dashboard sharing Not checked yet Not checked yet
Data connectors Not checked yet Not checked yet
Our review
Pros
  • Roll-up reporting combines results across client accounts.
  • Custom dashboards, metrics, and scheduled reports support tailored client reporting.
  • White-label branding and custom domains let agencies brand reports and dashboards.
  • Combines real-time dashboards, custom KPI formulas, and alerts.
  • Adds contests, achievements, and rewards to performance tracking.
  • Offers web and mobile access plus 150 integrations.
Cons
  • There is no free plan, and pricing is based on the number of clients.
  • The listed platform is web-based, with cloud deployment.
  • Support is not available 24/7.
  • No free plan; Medium starts at $24 per user monthly with annual billing.
  • Contests, Reward Store, and reports start with the $37.20 Large plan.
  • Enterprise pricing is not shown as a monthly amount.
Our verdict

AgencyAnalytics brings marketing-channel and CRM data into dashboards and reports for agencies managing client accounts. Teams can build custom dashboards, use report templates, schedule reports, and share them with clients under agency…

Read the review →

Plecto brings business data into customizable KPI dashboards and reports for sales, customer service, and other teams tracking performance. It connects systems such as CRMs, telephony, helpdesks, spreadsheets, databases, and APIs, then…

Read the review →
  1. AgencyAnalyticsKPI Software 8.314-day trial
  2. PlectoKPI Software 8.214-day trial

Strengths and trade-offs

  • AgencyAnalytics — where it wins

    • Roll-up reporting combines results across client accounts.
    • Custom dashboards, metrics, and scheduled reports support tailored client reporting.
    • White-label branding and custom domains let agencies brand reports and dashboards.

    Where it doesn't

    • There is no free plan, and pricing is based on the number of clients.
    • The listed platform is web-based, with cloud deployment.
    • Support is not available 24/7.
  • Plecto — where it wins

    • Combines real-time dashboards, custom KPI formulas, and alerts.
    • Adds contests, achievements, and rewards to performance tracking.
    • Offers web and mobile access plus 150 integrations.

    Where it doesn't

    • No free plan; Medium starts at $24 per user monthly with annual billing.
    • Contests, Reward Store, and reports start with the $37.20 Large plan.
    • Enterprise pricing is not shown as a monthly amount.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update