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Head-to-head · Digital Advertising Intelligence Software

Adthena vs Numerator Ad Intel

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Adthena #3 in Digital Advertising Intelligence Software 8.7/10 21-day trial Free trial✓ 0 of 1 features Visit Adthena
Numerator Ad Intel #7 in Digital Advertising Intelligence Software 7.5/10 Pricing on request ✓ 1 of 1 features Visit Numerator

Adthena leads on 0 checks, Numerator Ad Intel on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdthena · 8.7/10
  • Free trialonly Adthena
  • Most featuresNumerator Ad Intel · 1 of 1

Adthena scores higher on our rubric for digital advertising intelligence software: 8.7 against 7.5 out of 10; our editors rank them #3 and #7.

Adthena is the better fit for search advertisers needing deep competitive intelligence. Numerator Ad Intel is the better fit for enterprise teams reviewing ad archives and messaging.

  • Adthena fits best

    Search advertisers needing deep competitive intelligence

  • Numerator Ad Intel fits best

    Enterprise teams reviewing ad archives and messaging

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Side by side

Feature Adthena 8.7/10 Visit ↗ Numerator Ad Intel 7.5/10 Visit ↗
At a glance
Editor score 8.7 7.5
Ranking #3 in Digital Advertising Intelligence Software #7 in Digital Advertising Intelligence Software
Best for Search advertisers needing deep competitive intelligence Enterprise teams reviewing ad archives and messaging
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — —
Free trial 21 days —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Enterprise
Features Adthena 0/1 · Numerator Ad Intel 1/1
Creative search Not checked yet ✓ (best)
Specs
Ad channels covered Not checked yet Not checked yet
Ad formats covered Not checked yet Not checked yet
Historical ad data Not checked yet Not checked yet
Market coverage Not checked yet Global
Data export Not checked yet Not checked yet
Our review
Pros
  • Extensive historical paid-search, spend and market-share analysis
  • Tracks Google AI Overviews and ChatGPT ad activity
  • Strong reporting, API and brand-protection integrations
  • Monitors competitors’ ad activity and creative messaging
  • Searchable archive includes English-language ad descriptions
  • Supports media spend reporting and digital ad downloads
Cons
  • Paid product with no free plan
  • Advanced capabilities target mid-market and enterprise teams
  • Custom Whole Market View pricing varies by deployment scope
  • Pricing is sales-quoted
  • International extension is delivered through an Ebiquity partnership
  • Narrower feature set than cross-channel intelligence tools
Our verdict

Adthena is an AI-driven search intelligence platform for enterprise brands, marketers and agencies. It monitors competitive activity across Google Ads and selected AI-search surfaces, including ChatGPT, Google AI Overviews and Perplexity.…

Read the review →

Numerator Ad Intel helps brands, advertisers and agencies track competitors’ advertising activity. Its focus is reviewing creative messaging and media data, with tools for competitive monitoring, brand compliance and media spend reporting.…

Read the review →
  1. AdthenaDigital Advertising Intelligence Software 8.721-day trial
  2. Numerator Ad IntelDigital Advertising Intelligence Software 7.5Pricing on request

Strengths and trade-offs

  • Adthena — where it wins

    • Extensive historical paid-search, spend and market-share analysis
    • Tracks Google AI Overviews and ChatGPT ad activity
    • Strong reporting, API and brand-protection integrations

    Where it doesn't

    • Paid product with no free plan
    • Advanced capabilities target mid-market and enterprise teams
    • Custom Whole Market View pricing varies by deployment scope

  • Numerator Ad Intel — where it wins

    • Monitors competitors’ ad activity and creative messaging
    • Searchable archive includes English-language ad descriptions
    • Supports media spend reporting and digital ad downloads

    Where it doesn't

    • Pricing is sales-quoted
    • International extension is delivered through an Ebiquity partnership
    • Narrower feature set than cross-channel intelligence tools
  • Adthena8.7/10 · 21-day trial

    Deep paid-search and AI-search visibility intelligence for mid-market and enterprise teams.

    Visit AdthenaFull verdict →
  • Numerator Ad Intel7.5/10 · Pricing on request

    A searchable ad archive and spend reporting for enterprise competitor reviews.

    Visit NumeratorFull verdict →

More comparisons

All digital advertising intelligence software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update