Head-to-head · Website Builders
Wix vs Wix Website Builder
Wix leads on 3 checks, Wix Website Builder on 0, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWix · 9.0/10
- Free planboth
- Most featuresWix · 3 of 5
Wix scores higher on our rubric for website builders: 9.0 against 8.0 out of 10; our editors rank them #1 and #2.
Wix offers ai site builder; Wix Website Builder doesn't publish it. Wix offers blogging; Wix Website Builder doesn't publish it. Wix offers hosting included; Wix Website Builder doesn't publish it.
Wix is the better fit for small businesses that want everything in one place. Wix Website Builder is the better fit for flexible business sites with bookings or ecommerce.
- Wix fits best
Small businesses that want everything in one place
- Wix Website Builder fits best
Flexible business sites with bookings or ecommerce
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Side by side
| Feature | Wix 9.0/10 Visit ↗ | Wix Website Builder 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.0 |
| Ranking | #1 in Website Builders | #2 in Website Builders |
| Best for | Small businesses that want everything in one place | Flexible business sites with bookings or ecommerce |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $17/mo | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Features Wix 3/5 · Wix Website Builder 0/5 | ||
| Custom domain on free | — | Not published |
| AI site builder | ✓ (best) | Not published |
| Blogging | ✓ (best) | Not published |
| Code export | — | Not published |
| Hosting included | ✓ (best) | Not published |
| Specs | ||
| E-commerce | Full | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Wix is a website builder for businesses that want to create and manage a site without relying on separate tools. Its editor supports placing and resizing elements freely, while the mobile view provides controls for adjusting the… Read the review → |
Wix Website Builder gives individuals and businesses a hosted way to create sites with templates, drag-and-drop editing and AI-assisted creation. It suits companies that want more than a brochure site, including service businesses,… Read the review → |
Strengths and trade-offs
Wix — where it wins
- Editor puts anything anywhere — no grid fights, no CSS
- App Market covers bookings, restaurants, events and members
- Wix Studio is a real agency tier with responsive controls
Where it doesn't
- You cannot switch templates without rebuilding the site
- Pages get heavy — performance needs babysitting
- Free plan shows Wix ads on a wixsite.com subdomain
Wix Website Builder — where it wins
- Drag-and-drop editor with AI-assisted site creation
- Booking tools support forms, staff, services and multiple locations
- Broad marketing, analytics and commerce integrations
Where it doesn't
- Custom domains and expanded business features require paid plans
- Advanced ecommerce and marketing tools are limited to higher tiers
- Plan pricing varies by location and yearly billing terms
- Wix9.0/10 · Free plan · paid from $17/mo
The most complete drag-and-drop builder — 900+ templates and a mature app market.
Visit WixFull verdict → - Wix Website Builder8.0/10 · Free plan
A flexible Wix site builder for businesses that need bookings, marketing or ecommerce.
Visit WixFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update







