Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Ecommerce Platforms

Shopify vs WooCommerce

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Shopify #1 in Ecommerce Platforms 9.8/10 3-day trial ✓ 3 of 3 features Visit Shopify
WooCommerce #2 in Ecommerce Platforms 9.0/10 Free plan Free plan✓ 3 of 3 features Visit WooCommerce

Shopify leads on 0 checks, WooCommerce on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 9.8/10
  • Free planonly WooCommerce

Shopify scores higher on our rubric for ecommerce platforms: 9.8 against 9.0 out of 10; our editors rank them #1 and #2.

WooCommerce offers free plan; Shopify doesn't. On hosting model, WooCommerce gives you Self-hosted where Shopify offers Hosted. On transaction fee, Shopify gives you Varies where WooCommerce offers Payment_only.

Shopify is the better fit for most businesses wanting a complete hosted platform. WooCommerce is the better fit for wordPress-based stores and content sites.

  • Shopify fits best

    Most businesses wanting a complete hosted platform

  • WooCommerce fits best

    WordPress-based stores and content sites

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Shopify 9.8/10 Visit ↗ WooCommerce 9.0/10 Visit ↗
At a glance
Editor score 9.8 9.0
Ranking #1 in Ecommerce Platforms #2 in Ecommerce Platforms
Best for Most businesses wanting a complete hosted platform WordPress-based stores and content sites
Pricing model Paid Free
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Browser extension Self-hosted, Mobile
Platforms Web Web, iOS, Android
Support Live chat, Community, Docs · 24/7 Email, Live chat, Tickets, Community, Docs
Integrations 4 integrations 9 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Shopify 3/3 · WooCommerce 3/3
Abandoned cart recovery ✓ ✓
App marketplace ✓ ✓
Digital products ✓ ✓
Specs
Hosting model Hosted Self-hosted
Sales channels Omnichannel Omnichannel
Inventory locations 10 locations Not published
Transaction fee Varies Payment_only
Our review
Pros
  • Online, in-person, marketplace, social, and AI-channel selling
  • Inventory, fulfillment, returns, POS, and marketing in one platform
  • Plans support B2B, staff accounts, shipping, and customizable checkout
  • Free open-source core with no monthly platform subscription
  • Supports catalogs, inventory, digital products, APIs, and payments
  • Connects with marketplaces, social platforms, Google, and payment services
Cons
  • Advanced capabilities require higher-priced annual-billing tiers
  • Transaction fees vary by plan, payment provider, and region
  • Broad functionality may exceed the needs of single-channel sellers
  • Self-hosted stores require separate hosting
  • Extensions and payment processing can add separate costs
  • Abandoned-cart recovery is not part of the core platform
Our verdict

Shopify is a hosted commerce platform for entrepreneurs, retailers, and larger businesses that need to sell online, in person, and across multiple channels. It combines theme-based storefront design, unlimited products, checkout and…

Read the review →

WooCommerce is an open-source ecommerce platform built on WordPress for businesses creating customizable online stores. Its free Core platform includes product catalogs, configurable shop pages, orders, inventory tracking, stock…

Read the review →
  1. ShopifyEcommerce Platforms 9.83-day trial
  2. WooCommerceEcommerce Platforms 9.0Free plan

Strengths and trade-offs

  • Shopify — where it wins

    • Online, in-person, marketplace, social, and AI-channel selling
    • Inventory, fulfillment, returns, POS, and marketing in one platform
    • Plans support B2B, staff accounts, shipping, and customizable checkout

    Where it doesn't

    • Advanced capabilities require higher-priced annual-billing tiers
    • Transaction fees vary by plan, payment provider, and region
    • Broad functionality may exceed the needs of single-channel sellers

  • WooCommerce — where it wins

    • Free open-source core with no monthly platform subscription
    • Supports catalogs, inventory, digital products, APIs, and payments
    • Connects with marketplaces, social platforms, Google, and payment services

    Where it doesn't

    • Self-hosted stores require separate hosting
    • Extensions and payment processing can add separate costs
    • Abandoned-cart recovery is not part of the core platform
  • Shopify9.8/10 · 3-day trial

    A broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.

    Visit ShopifyFull verdict →
  • WooCommerce9.0/10 · Free plan

    A flexible, free core for WordPress stores that need customization and extensions.

    Visit WooCommerceFull verdict →

More comparisons

All ecommerce platforms comparisons → · Full ranking →

Guides on ecommerce platforms

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update