Shopify vs Wix eCommerce

Shopify9.4Visit Wix eCommerce9.0Visit

Higher score Shopify #1 in Ecommerce Platforms 9.4/10 3-day trial Free trial✓ 3 of 3 features Visit Shopify

vs

Wix eCommerce #4 in Ecommerce Platforms 9.0/10 Free plan Free plan✓ 3 of 3 features Visit Wix

• Shopify fits best

  Most businesses wanting a complete hosted platform

• Wix eCommerce fits best

  Users prioritizing simple site and store building

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Shopify 9.4/10 Visit ↗	Wix eCommerce 9.0/10 Visit ↗
At a glance
Editor score	9.4	9.0
Ranking	#1 in Ecommerce Platforms	#4 in Ecommerce Platforms
Best for	Most businesses wanting a complete hosted platform	Users prioritizing simple site and store building
Pricing model	Paid	Free plan + paid
Starting price	$29/mo	—
Free plan	—	✓ (best)
Free trial	3 days	—
Deployment	Cloud, Browser extension	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Live chat, Community, Docs · 24/7	Live chat, Community, Docs · 24/7
Compliance	SOC 2, PCI DSS	PCI DSS
Integrations	4 integrations	8 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Shopify 3/3 · Wix eCommerce 3/3
Abandoned cart recovery	✓	✓
App marketplace	✓	✓
Digital products	✓	✓
Specs
Hosting model	Hosted	Hosted
Sales channels	Omnichannel	Omnichannel
Inventory locations	10 locations	Not checked yet
Transaction fee	Varies	Not checked yet
Our review
Pros	Online, in-person, marketplace, social, and AI-channel selling Inventory, fulfillment, returns, POS, and marketing in one platform Plans support B2B, staff accounts, shipping, and customizable checkout	Free plan includes hosting, drag-and-drop editing, and no-code design Supports physical, digital, subscription, and dropshipped products Combines multichannel selling with mobile store management
Cons	Advanced capabilities require higher-priced annual-billing tiers Transaction fees vary by plan, payment provider, and region Broad functionality may exceed the needs of single-channel sellers	Advanced ecommerce capabilities require higher paid tiers Store management depends on a hosted Wix environment Payment acceptance begins with paid plans
Our verdict	Shopify is a hosted commerce platform for entrepreneurs, retailers, and larger businesses that need to sell online, in person, and across multiple channels. It combines theme-based storefront design, unlimited products, checkout and… Read the review →	Wix eCommerce is a hosted platform for merchants, entrepreneurs, retailers, and brands that want to build and manage an online store without coding. Its storefront, cart, checkout, inventory, order management, analytics, and marketing… Read the review →

Strengths and trade-offs

• Shopify — where it wins

  • Online, in-person, marketplace, social, and AI-channel selling
  • Inventory, fulfillment, returns, POS, and marketing in one platform
  • Plans support B2B, staff accounts, shipping, and customizable checkout

  Where it doesn't

  • Advanced capabilities require higher-priced annual-billing tiers
  • Transaction fees vary by plan, payment provider, and region
  • Broad functionality may exceed the needs of single-channel sellers

• Wix eCommerce — where it wins

  • Free plan includes hosting, drag-and-drop editing, and no-code design
  • Supports physical, digital, subscription, and dropshipped products
  • Combines multichannel selling with mobile store management

  Where it doesn't

  • Advanced ecommerce capabilities require higher paid tiers
  • Store management depends on a hosted Wix environment
  • Payment acceptance begins with paid plans

• Shopify9.4/10 · 3-day trial

  A broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.

  Visit ShopifyFull verdict →
• Wix eCommerce9.0/10 · Free plan

  A flexible hosted storefront for users who value simple site and store building.

  Visit WixFull verdict →