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ElasticBox was an enterprise cloud-application management and DevOps company founded in 2011. Its platform helped teams package, deploy and manage multi-tier applications across different cloud environments. The company launched publicly on June 26, 2013, with coverage of a reported $3.4 million seed round and references to high-profile customers including Netflix and Splunk. CenturyLink acquired ElasticBox in June 2016 to strengthen its multi-cloud services-management and hybrid-IT offerings.

What was ElasticBox?

ElasticBox was a cloud application-management and DevOps platform, not a consumer hardware appliance. Its purpose was to simplify the development, deployment and ongoing management of multi-tier applications across cloud environments.

ElasticBox’s 2014 description framed the product as a way to streamline application development, deployment and management “across any cloud.” In practical terms, that positioned the company around enterprise application delivery and multi-cloud operations: coordinating the components of an application, the environments in which they ran, and the processes used to release and operate them.

The company’s positioning addressed a problem common to early enterprise cloud adoption. Applications were often composed of several services and infrastructure layers, while teams had to work across private infrastructure and multiple public-cloud providers. ElasticBox aimed to provide a common management layer rather than forcing each application team to handle every cloud’s tooling separately.

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When did ElasticBox launch?

ElasticBox was founded in 2011, according to company material and contemporaneous reporting. Its public launch coverage appeared on June 26, 2013. The launch was presented as the arrival of an enterprise cloud-software startup, with reports highlighting a $3.4 million seed round.

The launch-day record from Data Center Knowledge confirms the article’s title, author and date, but the full text was not available in the retrieved page cache. Exact launch-day feature lists, pricing, customer-contract details and additional quotations from that article should therefore not be treated as established facts.

Who invested in ElasticBox?

Investor names and funding figures vary because different reports describe different rounds or investment groupings. The safest way to read the public record is to keep each report tied to its source and date rather than add the figures into a single lifetime total.

Report or record Funding figure Investors or context
Silicon Valley Business Journal, 2013 $3.4 million Reported in connection with ElasticBox’s 2013 launch and seed financing.
Seedtable, 2013 $3.4 million Lists a16z seed, AngelPad, Intel Capital, Sierra Ventures and Nexus Venture Partners.
The Economic Times, 2014 Rs 53 crore Describes combined investment from Nexus Venture Partners and Intel Capital and identifies the company’s founders.

The investor organizations publicly associated with ElasticBox include a16z seed, Sierra Ventures, Intel Capital, AngelPad and Nexus Venture Partners. Those names should not be interpreted as proof that every investor participated in the same round: the sources use different dates and round descriptions.

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Who founded ElasticBox?

Ravi Srivatsav

Ravi Srivatsav was a co-founder and chief executive officer. In an Economic Times account, he described enterprise application development as being “stuck in the dark ages, like way back in the days of bare metal.” That quotation comes from a search extract; readers who require exact quotation fidelity should consult the original article.

Alberto Arias Maestro

Alberto Arias Maestro was also identified as a co-founder. The Economic Times report named him alongside Srivatsav when discussing the company and its financing.

Which customers used ElasticBox?

ElasticBox’s technical overview publicly named the following customers:

Customer What the public record establishes
Netflix Named by ElasticBox as a customer.
Genentech Named by ElasticBox as a customer.
DeNA Named by ElasticBox as a customer.
Splunk Named by ElasticBox as a customer.
Rightster Named by ElasticBox as a customer.

The available material does not specify contract size, deployment scope, workloads, dates of use or whether these relationships continued through the acquisition. The customer list demonstrates enterprise interest, but it does not by itself establish the details of each implementation.

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What happened to ElasticBox after launch?

ElasticBox remained focused on multi-cloud application management and hybrid-IT operations after its launch. On June 14, 2016, CenturyLink announced that it had acquired the company. CenturyLink said the acquisition would expand its multi-cloud services-management and hybrid-IT capabilities.

The acquisition is the clearest endpoint in the public timeline: ElasticBox did not continue as an independent company under its original ownership. Its technology and team became part of CenturyLink’s broader cloud-services strategy. The available sources do not establish a separate post-acquisition product name, detailed integration plan or the fate of every ElasticBox feature.

ElasticBox timeline

  1. 2011: ElasticBox was founded.
  2. June 26, 2013: Launch coverage reported a $3.4 million seed round and positioned ElasticBox as an enterprise cloud-software startup.
  3. 2014: ElasticBox described its product as a DevOps platform for developing, deploying and managing multi-tier applications across any cloud.
  4. June 14, 2016: CenturyLink announced its acquisition of ElasticBox to broaden multi-cloud services-management and hybrid-IT capabilities.

Why ElasticBox mattered

ElasticBox captured an important transition in enterprise infrastructure. Companies were moving from isolated, manually managed systems toward applications assembled from multiple services and deployed across a mixture of cloud environments. Its “cloud in a box” idea was therefore about operational abstraction: giving development and operations teams a repeatable way to manage complex applications without treating every cloud as a completely separate platform.

The company’s funding, enterprise customer references and eventual acquisition show that multi-cloud management had become a strategic concern by the middle of the 2010s. They do not, however, prove that ElasticBox became a mass-market product or that all of its named customers used the platform in the same way.

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