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The best blog example is the one that teaches the skill you need next—not necessarily the site with the largest audience. Use the examples below as case studies for audience, purpose, structure, design, voice, formats, platform and monetization, then adapt the relevant pattern to your own goals.
How to use blog examples intelligently
“Best” depends on what success means for your blog. Sitebuilderreport notes that success may mean attracting organic traffic, serving existing customers, demonstrating expertise to prospective clients, or simply writing for friends and family. A personal publication, a software company blog and a tutorial site therefore need different models.
Shopify recommends studying examples for their design, layout, post formats, templates and tone. Start with one learning objective rather than copying an entire site:
- Audience: Who is the site written for, and what problem does each section solve?
- Purpose: Is it teaching, reporting, building a personal brand, supporting a product or selling a service?
- Organization: Can a new visitor find the right topic, series or next step?
- Presentation: How do typography, images, whitespace and page length support the subject?
- Voice and formats: Is the writing conversational, analytical, visual, instructional, audio-led or video-led?
- Business model: Does the site use advertising, affiliate recommendations, products, services, subscriptions—or no monetization?
- Platform: What kind of system appears to support the publication, and does that matter to the experience?
Roundup articles are useful discovery tools, not audited rankings. Visibility or inclusion in a list does not prove traffic, profitability or a result that another publisher can reproduce.
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Blog examples grouped by the lesson they teach
Business content and topic organization
HubSpot Blog is included by Shopify as a business example covering subjects such as AI-generated content, sales planning and marketing plans. Study how a company can build content around recurring customer questions instead of publishing unrelated announcements. Look for topic clusters, clear category paths and calls to action that follow the reader’s stage of learning.
Inside Design by InVision, highlighted in HubSpot’s guide updated May 20, 2026, is aimed at technology, UX, UI and product designers. HubSpot describes design news, educational material and workshops. Its value as a case study is audience-led information architecture: several related professional groups share a publication, but the subjects remain recognizable.
Marketing and search education
Moz Blog is listed by Shopify as a marketing and search-education example. Use it to examine how a specialist publication turns complex practices into explainers, definitions and repeatable processes. Verify the current site before relying on its present categories or editorial mix.
WPBeginner describes its own resource as offering more than 3,000 tutorials. Its tutorials illustrate a utility-first model: readers arrive with a task, expect a direct procedure and often need related troubleshooting. WPBeginner’s January 6, 2026 roundup also characterizes WordPress examples as commonly monetizing through affiliate recommendations and owned products such as themes and plugins; that is the publisher’s characterization, not a guarantee for every tutorial site.
Rank #2
Reporting, analysis and technology coverage
TechCrunch appears in Shopify’s example set as a technology-reporting publication. Study the distinction between news coverage, analysis and service content, and how headlines signal urgency or context.
Benedict Evans is described by Sitebuilderreport (updated September 21, 2026) as combining educational technology articles with a weekly newsletter. This is a useful model for a writer whose blog is also a gateway to a recurring email product.
Perplexity Hub is identified by Sitebuilderreport as the search engine’s official blog. Examine how a company publication can reinforce product identity while still publishing explanatory material. Treat the description and platform identification as editorial claims and check the live site for changes.
Personal voice and lifestyle range
Cup of Jo (A Cup of Jo) is included by Shopify and Sitebuilderreport. Sitebuilderreport describes Joanna Goddard’s site as having grown from a hobby blog into full-time work, with topics ranging from relationships to travel and contributions from a team. The lesson is not that every hobby blog becomes a business; it is how a recognizable voice and broad subject range can remain coherent when the editorial point of view is consistent.
Ali Abdaal is described by Sitebuilderreport as publishing across a blog, video, podcast, course and newsletter. Study the content system rather than any single post: one idea can be adapted to several formats, each serving a different way of learning.
Food, design and visual presentation
Mikaela Reuben’s recipe blog, described by Sitebuilderreport, uses colorful presentation, concise titles, food photography and whitespace. This is a strong case study for visual hierarchy: the image creates desire, the short title identifies the dish and the open layout keeps the page scannable.
Flourist is described as a food blog attached to a Shopify store selling flour and grains. Study how editorial recipes can support an ecommerce brand without making every article read like an advertisement.
One Magazine is characterized by Sitebuilderreport as fashion and design coverage framed around ethical and green themes. Its example shows how a clear editorial lens can differentiate a crowded visual niche.
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Rank #4
Deem is described as an online journal exploring design’s relationship with people, brands and the wider world. It is useful for studying magazine-style editorial framing rather than purely keyword-driven tutorials.
Education and specialist service businesses
Edutopia appears in Shopify’s examples as an education-focused publication. Study how a defined professional audience changes the choice of examples, terminology and evidence.
Sitebuilderreport describes Kelsey O’Halloran as combining a copywriting and business-strategy blog with copywriting services. This demonstrates an expertise-as-a-service model: articles answer relevant questions and make the author’s professional capability visible. It is an example of positioning, not evidence that the model will work for every consultant.
Travel and other broad niches
Nomadic Matt is listed by Shopify as a travel-blog example. Examine how practical destination information, planning advice and personal perspective can coexist. Confirm the current emphasis on the live site before copying its structure.
Best Value
WPBeginner’s January 6, 2026 roundup organizes examples across marketing, business, lifestyle, food, parenting, health, travel, fashion, technology, career, DIY, photography and finance. That breadth is useful when you need ideas outside your own niche, but category inclusion should not be read as a ranking.
A comparison of the examples
| Example | Primary lesson | Format or purpose to inspect | Evidence qualification |
|---|---|---|---|
| HubSpot Blog | Customer-focused business topics | Educational articles and topic clusters | Example listed and characterized by Shopify |
| Moz Blog | Marketing and search education | Specialist explainers | Listed by Shopify; current details should be verified |
| TechCrunch | Technology reporting | News and editorial coverage | Listed by Shopify |
| Nomadic Matt | Travel publishing | Destination and planning content | Listed by Shopify; current emphasis should be verified |
| Cup of Jo | Personal voice and range | Lifestyle essays and team contributions | Growth description comes from Sitebuilderreport |
| WPBeginner | Task-based education | Tutorials and troubleshooting | More than 3,000 tutorials is the publisher’s self-description |
| Inside Design by InVision | Audience-led organization | UX, UI, product design news and workshops | Characterized by HubSpot |
| Flourist | Content supporting commerce | Recipes alongside a Shopify store | Characterized by Sitebuilderreport |
| Ali Abdaal | Repurposed content ecosystem | Blog, video, podcast, course and newsletter | Characterized by Sitebuilderreport |
| Benedict Evans | Analysis plus email relationship | Technology articles and weekly newsletter | Characterized by Sitebuilderreport |
What the examples reveal about platforms
The collection spans general-purpose builders such as Squarespace and Wix, content-management systems such as WordPress, specialist blogging platforms such as Ghost and sites built with Shopify. Platform variety is evidence that the publishing experience can be achieved in more than one technical environment; it is not a recommendation to choose any particular system.
Choose based on the job your site must do:
- Editorial control and extensibility: investigate a CMS when you need complex categories, integrations or a large archive.
- Low-maintenance presentation: consider a hosted builder when visual setup and operational simplicity matter most.
- Newsletter-first publishing: assess specialist platforms when email delivery and memberships are central.
- Content attached to a store: evaluate ecommerce-native publishing when products and editorial pages must share one customer journey.
Check current features, ownership and platform claims on the live site: the roundups were updated at different times, and designs, teams and systems can change.
How blogs make money—and when they do not
Sitebuilderreport describes examples using advertising, affiliate links, product sales and service sales, as well as examples that are not monetized. WPBeginner similarly discusses affiliate recommendations and owned products among WordPress-blog examples. These are options, not requirements or guarantees.
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Match monetization to reader intent:
- Advertising: can suit high-volume informational publishing, but adds visual and performance trade-offs.
- Affiliate recommendations: fit buying-oriented tutorials when disclosures and genuine relevance are present.
- Products: templates, courses, software or physical goods can extend a strong content topic.
- Services: expertise-led articles can demonstrate capability to prospective clients.
- No monetization: a blog may exist for community, reputation, customer education or personal expression.
A practical process for choosing your own model
- Define the outcome. Decide whether you need search discovery, customer education, authority, community or personal expression.
- Choose three comparable examples. Select sites with a similar audience or purpose, not merely attractive visuals.
- Map the reader journey. Record the homepage promise, category labels, article structure and next action.
- Analyze one content series. Look for recurring formats, internal links, update patterns and consistent terminology.
- Separate style from strategy. Borrow principles such as scannability or audience focus; do not copy branding, wording or photography.
- Select the simplest adequate platform. Base the decision on publishing workflow, archive needs, email, commerce and maintenance.
- Set a sustainable cadence. Shopify advises defining goals, writing for audience needs, building a consistent brand voice and publishing consistently. It also distinguishes keyword targeting for an organic-search goal from content designed for an existing email audience.
- Review evidence, not hype. Treat traffic and “success” claims as publisher judgments unless the metric, method and original source are available.
Important limits when studying roundups
Shopify’s opened Australia guide is dated November 8, 2024 and discusses 15 examples; a separate 2026 regional search result should not be conflated with that page. WPBeginner’s roundup is dated January 6, 2026, and Sitebuilderreport says its roundup was updated September 21, 2026. HubSpot’s guide says it was updated May 20, 2026. Because these publishers have commercial interests—including platform or product promotion—use their descriptions as leads, then inspect the current sites yourself.
One WPBeginner page reports that more than 43% of websites use WordPress, but the underlying dataset and methodology were not verified here; treat it as WPBeginner’s reported figure rather than an independently established current statistic. A Shopify search result also surfaced a “23% more likely to see real returns” summary attributed to HubSpot, but the opened Shopify page did not substantiate its methodology, so it should not be used as verified evidence.
The Bottom Line
Use blog examples as targeted case studies: choose models that match your audience and outcome, inspect their organization and publishing system, and adapt the underlying principles rather than copying the surface design.
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