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To automatically install Microsoft Intune Company Portal on organization-owned iPhones enrolled through Apple Automated Device Enrollment (ADE), deploy the app from Intune as a required, device-licensed Volume Purchase Program (VPP) app, select Install Company Portal with VPP in the ADE enrollment profile, and enable automatic app updates for the associated Apple Business Manager location token. This installs the app without asking users for an Apple ID. Devices already enrolled need a separate deployment workflow.

Before you configure the deployment

Apple’s former Volume Purchase Program is integrated into Apple Business Manager. Intune uses an uploaded Apple Business Manager location token to sync apps and licenses. A location token is valid for one year, so plan to renew and sync it before it expires. Microsoft’s guide to managing Apple VPP apps in Intune explains the token and licensing workflow.

  1. In Apple Business Manager, acquire the Company Portal app license and associate it with the location you use for Intune.
  2. Download that location’s VPP token, then upload or synchronize it in Intune. Intune uses the token to sync app names, metadata, and license counts.
  3. In Intune, confirm Company Portal is available from the synchronized app catalog and that the relevant location token is active.

Configure Company Portal for new ADE enrollments

1. Set the app assignment to Required with device licensing

In Intune, assign Company Portal to the device group that will receive the ADE enrollment profile. Set the assignment intent to Required and use device licensing. Required directs installation; an Available assignment waits for a user to initiate installation. Device licensing associates the app license with the iPhone and does not require an App Store sign-in.

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2. Select VPP installation in the ADE enrollment profile

Configure the ADE enrollment profile for the applicable device enrollment program and select Install Company Portal with VPP. Microsoft documents this option as the way to include Company Portal during enrollment without requiring a user Apple ID for the app installation. Follow the current profile workflow in Microsoft’s iOS/iPadOS enrollment guide; exact admin-center labels may change.

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3. Enable automatic app updates for the location token

In the Apple Business Manager token settings in Intune, set Automatic app updates to Yes. Microsoft identifies this setting as the mechanism for automatic Company Portal updates on ADE devices. Device-licensed VPP apps are installed and updated through the MDM channel, rather than by asking each user to update the app through an App Store account.

4. Choose the enrollment authentication method

Choose the ADE authentication method to match how users should complete setup. Setup Assistant with modern authentication is supported on iOS/iPadOS 13.0 and later and allows users to access parts of the device even if Company Portal has not installed yet. Company Portal authentication is another option when you want users to authenticate through the app during setup. See Microsoft’s ADE authentication-method guidance.

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Deploy to iPhones that are already enrolled

Changing a new-enrollment profile is not a substitute for deploying Company Portal to devices that have already completed ADE enrollment. For that existing fleet, Microsoft documents a separate workflow:

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  1. Assign Company Portal as a Required app with device licensing to the target device group.
  2. Create an app configuration policy for Company Portal.
  3. Deploy that app configuration policy to the same device group as the app assignment.
  4. Allow the devices to check in so they can receive the app and configuration policy.

Microsoft cautions that modern-authentication ADE enrollment automatically pushes app configuration policy settings when Install Company Portal is enabled. A conflicting manual configuration can incorrectly prompt users to sign in and download a management profile that is already installed. Review the app configuration before assigning it. Refer to Microsoft’s instructions for installing Company Portal on already-enrolled ADE devices.

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What VPP installation does—and what it does not do

VPP handles the app license and managed installation; it does not complete every identity step for the user. With device licensing, the license is associated with the iPhone, so the user does not need to sign in to the App Store to install Company Portal. Intune sends Apple license-assignment information, and Apple and the MDM service carry out the assignment and installation flow.

That is different from signing in to Company Portal with an organization account. With Setup Assistant with modern authentication, a user may still need to sign in to Company Portal after enrollment to complete Microsoft Entra registration. That registration can be required to access resources protected by Conditional Access. Reaching the home screen or seeing Company Portal installed does not by itself confirm that this sign-in step is complete. See Microsoft’s guidance on Company Portal and Setup Assistant enrollment.

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Common setup errors to check

  • Installing the App Store version directly: For ADE devices, Microsoft directs administrators to deploy Company Portal through Intune rather than use the App Store version. Intune deployment is also the documented route for enabling automatic updates.
  • Choosing Available instead of Required: Available does not automatically install the app; a user must initiate installation.
  • Using user licensing: If the goal is to avoid an App Store sign-in prompt, use device licensing.
  • Leaving automatic updates disabled: Check the location token’s automatic app update setting and confirm the token has not expired.
  • Applying only the new-enrollment profile to an existing fleet: Use the existing-device app assignment and app configuration workflow.
  • Assuming app installation finishes identity setup: Depending on the selected authentication method and access requirements, users may still need to sign in to Company Portal to complete Microsoft Entra registration.

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