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Sometimes—but there is no single U.S. rule that makes every personalized sportsbook promotion legal or illegal. The answer depends on your state, whether you are self-excluded or otherwise prohibited from gambling, the channel used, and what the promotion says. To reduce marketing, change the sportsbook’s account settings, unsubscribe from promotional email, and contact the operator in writing. If you want to stop betting, use your state’s self-exclusion process instead; opting out of marketing does not block betting access.
When are personalized sports betting promotions legal?
Legality depends on the circumstances, not simply on whether an offer was tailored to you. State rules cited here address different issues: marketing to self-excluded or barred people, opt-out disclosures in direct advertising, and the terms or content of an offer. These state examples are not a survey of every U.S. jurisdiction, so they do not support a nationwide yes-or-no answer.
In Missouri, the state constitution requires commercially and technologically reasonable means to avoid purposely targeting self-excluded bettors. It also says sports betting ads must not target minors or be false, misleading, or deceptive, and that material offer terms must be clearly and conspicuously disclosed. Those requirements concern targeting and ad content; they do not establish that every personalized promotion is prohibited.
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Virginia’s rules address marketing to specified prohibited people, including people who have self-excluded. Colorado’s rules, revised January 14, 2026, require reasonable efforts to prevent direct marketing to people on the exclusion list. Louisiana’s cited regulation prohibits individually targeted sports betting marketing to people who self-restricted, are excluded, or are otherwise barred; check the current official codification before relying on that rule. A reproduced New York regulation says direct sports wagering advertisements must clearly and conspicuously explain how to opt out of future direct ads; verify the current official codification as well.
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These examples illustrate why the details matter: a promotion can raise different legal questions depending on whether it went to a self-excluded person, omitted required offer terms, or was sent through a channel with a specific opt-out rule.
Which opt-out route applies to each kind of promotion?
| Promotion or concern | Route to try | What it covers—and what it does not |
|---|---|---|
| Commercial promotional email | Use the message’s unsubscribe or opt-out method. | FTC CAN-SPAM guidance requires commercial marketing email to provide a clear opt-out method. The sender generally must honor the request within 10 business days. This is an email rule, not a universal way to stop ads in every channel. |
| Texts, calls, direct mail, or other direct marketing | Use any preference control offered and send the operator a written request to stop direct marketing. | Some state gaming rules specifically address direct marketing, including to people on exclusion lists. An email unsubscribe may not change preferences for other channels. |
| Cross-site or app-based targeted advertising | Check whether your state privacy law gives you a targeted-advertising opt-out, and review relevant browser or device ad-privacy settings. | A privacy-law opt-out is distinct from a sportsbook’s email preferences. Availability and scope depend on the state law and your circumstances. |
| Stopping betting access | Use your state gambling regulator’s self-exclusion process. | Self-exclusion is a gambling-access restriction, not just a marketing preference. The process and terms depend on the state. |
How to stop sportsbook promotions
- Identify the sender and channel. Note which sportsbook sent the promotion, whether it arrived by email, text, call, mail, in-app message, or an ad platform, and when it arrived. Save the message and any offer terms in case you need to report it.
- Check your account’s communication and privacy controls. Sign in through the sportsbook’s app or official website and look for marketing, communication, or privacy settings. Turn off promotional messages and personalized advertising options if offered. The labels and available controls vary by operator; this is a practical step, not a claim that every state requires a particular setting.
- Unsubscribe from promotional email. Use the email’s unsubscribe or opt-out mechanism and keep any confirmation. Under FTC CAN-SPAM guidance, the sender generally has 10 business days to honor a commercial-email opt-out. Do not treat that request as automatically covering texts, calls, or advertising shown elsewhere.
- Ask the operator to stop other direct marketing. Contact the operator through its official support or privacy channel. Identify the channels you want stopped and ask it to suppress the relevant account, email address, or phone number from direct-marketing lists. If an unsolicited message looks suspicious, go to the app or official site directly rather than clicking its links.
- For targeted ads beyond sportsbook messages, check state privacy options. Review your state privacy regulator’s instructions to see whether you can opt out of targeted advertising or use a supported opt-out preference signal. Connecticut’s attorney general says that, as of January 1, 2025, consumers can send such a signal to communicate an intent to opt out of targeted advertising and the sale of personal data. Whether that right applies depends on the law and the consumer’s circumstances.
- If you want to stop gambling, consider self-exclusion. Find the process through your state gambling regulator and review its terms. Turning off marketing alone does not prevent you from accessing a sportsbook or placing bets.
A written request you can adapt
Send a brief request through the operator’s official support or privacy channel, for example: Please stop sending me promotional marketing by [email/text/call/direct mail] and suppress [the relevant email address/phone number/account] from your direct-marketing lists. Please confirm when this request has been processed. Keep a copy of what you sent and any response. This request is a practical way to state your preference; the legal effect depends on the rules that apply to you.
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What if promotions continue?
First check whether the message arrived through a channel covered by your request. An email unsubscribe does not necessarily stop texts or ads delivered by an advertising platform. If the operator continues direct marketing after your request, or markets to you despite a self-exclusion or other applicable restriction, preserve the message, date, sender details, and your opt-out or exclusion confirmation. Then contact the state gaming regulator or privacy authority responsible for the issue in your jurisdiction. The appropriate complaint route varies by state.
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