The Tool Desk
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What the Apple Ads Platform API does
Apple describes the API as a way to manage campaigns and pull reports programmatically. Its overview covers campaign, ad group, and keyword management, and also mentions Apple Maps ads. It is an interface for working with Apple Ads—not a separate advertising product. Apple says requests are authenticated with OAuth 2. See Apple’s API overview.
Apple’s current help page uses the name “Apple Ads Platform API,” while older materials and the title “Apple Search Ads API” use “Apple Search Ads Campaign Management API.” Search for the current name when locating Apple’s help and technical documentation.
Choose access by permission and scope
Apple’s documented API roles differ both in what they allow and how broadly they apply. Account-wide roles cover the account; limited-access roles are restricted to a campaign group. Choose read-only access when the integration only needs to retrieve data, and read/write access when it must change campaigns or settings.
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| Role | Scope | Documented access |
|---|---|---|
| API Account Manager | Account-wide | Read/write campaign management and API reporting access. |
| API Account Read Only | Account-wide | Reporting and data access; can manage an API connection. |
| API Read & Write | Limited to a campaign group | Campaign and settings management within that group. |
| API Read Only | Limited to a campaign group | Reporting and data access within that group. |
These role names and capabilities are documented in Apple’s glossary and user-role guidance. Because platform permissions can change, verify the choices shown in your account and Apple’s current documentation before assigning a role.
Set up API access for your organization
Apple’s high-level setup begins with an Account Admin assigning an API role to an API user. That user then signs in, opens the API tab in account settings, and follows Apple’s API documentation to create a client. The overview does not provide the full client-creation procedure or endpoint instructions.
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- Open user management. An Account Admin accesses the account’s user-management settings.
- Create or designate an API user. Assign the role whose permissions and scope fit the integration.
- Sign in as the API user. Open the API tab in account settings.
- Create a client using Apple’s API documentation. Use the current technical reference for the required details and implementation steps.
Apple warns that changing an API user to a non-API role revokes that user’s API access. Review the user’s role before troubleshooting an integration that has stopped authenticating. The setup sequence is described in Apple’s API overview.
Authorize a third-party campaign or measurement provider
An organization does not have to create its own integration to use a provider. Apple says an Account Admin or Campaign Group Manager can authorize a campaign-management partner or mobile measurement provider through a secure Apple sign-in flow. The advertiser signs in, selects the Apple Ads account, and chooses the access type; this is an explicit authorization for the selected account and access level, not blanket access to every account.
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To review or remove an authorization, open the API tab in account settings and manage the listed provider authorizations. Apple describes the approval and revocation process in its API overview. Its glossary describes Apple Ads Partners as selected companies that help manage, measure, and optimize campaigns. Check a provider’s current status and capabilities directly before relying on it.
Use the current endpoint reference, not an old API example
Apple’s overview links to API documentation but does not contain the endpoint-level details needed to build or maintain an integration. An available Apple Campaign Management API 3.0 PDF documents versioned endpoints, JSON requests and responses, HTTP codes, data and errors, and features such as pagination, partial fetches, selectors, and partial updates. It also gives an /api/v3/ endpoint example and describes organization ID and campaign-group context. Those are details of that historical API 3.0 document, not confirmation of the current API version or current endpoint behavior.
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Before writing or updating code, consult Apple’s current full API reference for the version in use. The available evidence does not establish the current version, token-generation sequence, exact schemas, rate limits, or report dimensions, so do not copy old examples as though they were current. The historical reference is Apple Search Ads Campaign Management API 3.0.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Decide which integration model fits
| Choice | Best fit | What to verify |
|---|---|---|
| Organization-owned API user and client | A team building or operating its own campaign-management or reporting integration. | Role scope, client setup, and version-specific instructions in Apple’s current API documentation. |
| Authorized third-party provider | An advertiser using a campaign-management partner or mobile measurement provider. | The account and access type requested in Apple’s authorization flow, plus the provider’s current capabilities. |
For either model, grant only the access needed for the work: account-wide versus campaign-group scope, and read-only versus read/write permissions. Check Apple’s current role interface when making that decision.
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