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Government-to-consumer (G2C), also called government-to-citizen, describes interactions in which government provides services and information to people and enables them to take part in civic processes. The term covers more than online payments: it includes information, interactive services, transactions and citizen engagement.

What does government to consumer mean?

In plain language, G2C is the set of interactions through which government provides services and information to people and enables them to engage in civic processes. This wording synthesizes the United Nations definition, which describes people interacting with government both as users of public services and as citizens, and the World Bank’s description of a common digital form: an online portal or tool that uses information and communication technology to improve services for citizens.

The United Nations Department of Economic and Social Affairs uses the phrase “Government-to-Consumer/Citizen (G2C)” in its UN Global E-Government Survey 2003. “Consumer” here means a person receiving or using a public service; it does not mean a commercial customer buying from a private company. Read the UN survey. The World Bank glossary’s online-portal explanation describes a digital implementation of G2C, rather than establishing that every G2C interaction must happen online. See the World Bank definitions.

What are examples of G2C services?

G2C includes both one-way information and services that require a response or participation. OECD groups mobile government-to-citizen services into four useful categories; they are explanatory categories, not a guarantee that every government offers every type.

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Category What it does Examples
Informational and educational Provides public information or guidance. Service instructions, schedules, education resources, emergency notices or regulations.
Interactive Lets a person communicate with an agency or provide information. Submitting an inquiry or details through a government service.
Transactional Lets a person complete a service-related transaction. Using an online government service to complete a transaction or application process.
Governance and citizen engagement Enables people to contribute to civic processes. Taking part in a consultation or other citizen-engagement activity.

These categories show why G2C is not limited to a portal that accepts a payment. A service may simply provide useful information, support an exchange with an agency, complete a transaction, or create a way for people to participate in decision-making. OECD’s discussion of mobile government-to-citizen services describes these four categories.

How is G2C different from C2G, G2B and G2G?

The letters identify the parties and, in C2G’s case, the direction of interaction. G2C focuses on the people government serves and engages; the related terms describe other counterparts or directions.

Term Direction or audience Meaning
G2C Government to people Public services, information and civic engagement for people.
C2G Citizen to government The citizen-facing direction in which a person submits information or participates in a consultation.
G2B Government to business Services and transactions directed to businesses.
G2G Government to government Information sharing and electronic exchanges among governmental actors.

The United Nations treats G2C and C2G as related directions of interaction. The distinction is useful: a government service can be G2C from the perspective of what government makes available to people, while a person’s submission or consultation response is C2G. The UN survey discusses G2C/C2G; the OECD describes electronic government-to-government exchanges in its e-government report.

Is G2C the same as digital government or GovTech?

G2C and digital government

No. G2C identifies a relationship between government and people. Digital government is a broader approach to using digital technology and data as part of government modernization. OECD describes digital government as transforming interactions with users of public services across the policy and service lifecycle. G2C services can be part of digital government, but the terms are not interchangeable. OECD’s Digital Government Policy Framework sets out the broader concept.

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G2C and GovTech

GovTech concerns how public bodies collaborate with external innovators and other actors to develop digital-government solutions. It describes an approach to developing government innovation and solutions, not the audience for a service. A GovTech project might support a G2C service, but GovTech and G2C answer different questions: how a solution is developed versus whom government interacts with. The World Bank’s GovTech program explains the GovTech concept.

Does G2C have to be online?

Not necessarily. The UN uses G2C as an e-government term for initiatives that facilitate people’s interaction with government, while the World Bank glossary describes a common digital form as an online portal or tool. Those descriptions do not establish a universal rule that every interaction called G2C must be online. When precision matters, specify whether you mean G2C generally or a digital G2C service in particular.

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What to consider when comparing G2C services

The label alone does not tell you how convenient, complete or inclusive a service is. To assess two services, look at the task and the way each service handles it.

  • User task: Is the service informational, interactive, transactional or participatory?
  • Responsibility: Which government level or agency provides it?
  • Channel: Is it offered through a website, a mobile service or another channel?
  • Access and inclusion: Can people with different access needs and circumstances use it?
  • End-to-end completion: Can the person finish the task through the service, or must they switch channels or contact an agency?
  • Privacy, security and identity: What personal information, identity checks or safeguards does the process require?

These are comparison questions, not claims that all services meet the same standard. OECD identifies security and privacy as important considerations in digital-government strategies. See the OECD framework.

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What does recent digital-government infrastructure data show?

OECD’s Digital Government Outlook 2026 reports that “on average, 74% of core DPI components are now in place across OECD countries.” This figure concerns core digital public infrastructure in the Government as a Platform dimension of the OECD Digital Government Index. It is not the percentage of citizens using G2C services and does not measure service quality. Shared infrastructure can support people-facing services through components such as digital identity, notifications and data sharing. Read the OECD Digital Government Outlook 2026.

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