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Executive compensation often combines fixed salary, annual cash incentives and multi-year awards, frequently in company stock. Each element can reward different results: annual operating or financial performance, strategic priorities, or longer-term company and shareholder outcomes. The measures, weights and payout rules vary by company, so the proxy statement—not a general label such as “pay for performance”—is the place to see what a particular plan actually rewards.

Three building blocks of executive compensation

A compensation package separates pay into components with different purposes and time horizons. The mix in any one company’s plan is specific to that issuer.

Base salary

Base salary is fixed cash compensation. Companies commonly describe it as part of their approach to attracting and retaining executives. McKesson, for example, presents salary alongside annual and long-term incentive elements in its 2026 proxy statement.

Annual incentives

An annual incentive typically pays cash based on results over a shorter performance period. The measures may include financial or operating results, and a company may also use strategic priorities as a modifier. McKesson’s FY 2026 program lists adjusted EPS, adjusted operating profit and free cash flow; nonfinancial priority areas can reduce, but not increase, the annual incentive payout.

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#1 Best Overall
Sale
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
  • Author: Lencioni, Patrick.
  • Publisher: Jossey-Bass
  • Pages: 184
  • Publication Date: 2000-09-01
  • Edition: 1

Long-term incentives

Long-term awards generally span multiple years and may be delivered in equity. They can link compensation to performance, share value, continued service, or a combination. A performance-based stock unit (PSU) or performance-based restricted stock unit (PRSU) depends on specified results over a performance period. A time-vesting restricted stock unit (RSU) generally vests with continued service rather than a performance target. Market-based performance shares may depend on the company’s share performance relative to a benchmark or peer group.

For example, Dycom describes both performance-vesting and time-vesting RSUs, while Lam Research describes market-based PRSUs alongside service-based RSUs in its 2026 proxy statement. These examples show that “equity compensation” is not one uniform award type.

What performance targets can reward

Targets reflect the company’s business model and stated priorities. The following are examples disclosed in recent U.S. company proxy statements; they are not a universal list or evidence of how often companies use each measure.

Measure or target type What it measures Example in a company filing
Adjusted earnings per share (EPS) Earnings per share under the company’s stated adjusted definition McKesson includes adjusted EPS in its FY 2026 annual incentive measures.
Adjusted operating profit or operating income Profit from operations, with “adjusted” measures defined by the issuer McKesson lists adjusted operating profit; Walmart describes operating income in its fiscal 2026 program.
Free cash flow A cash-flow measure whose calculation should be checked in the filing McKesson includes free cash flow in its FY 2026 annual incentive measures.
Sales Revenue or sales growth, as defined by the issuer Walmart describes sales as one of its fiscal 2026 measures.
Return measures A specified measure of returns; the exact calculation matters Walmart describes return measures in its fiscal 2026 program.
Strategic priorities Progress on selected company priorities, sometimes used as a modifier McKesson says nonfinancial priority areas can only reduce annual incentive payouts.
Relative shareholder performance Company results compared with peers or a market benchmark over a defined period Target describes relative performance in its PSU program.

“Adjusted” and other non-GAAP labels do not guarantee a common calculation across companies. Read each issuer’s definition before comparing values or describing what a metric rewards. Walmart’s 2026 proxy statement and McKesson’s filing provide company-specific descriptions, not interchangeable definitions.

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Rank #3
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The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
  • Author: Bungay Stanier, Michael.
  • Publisher: Page Two
  • Pages: 244
  • Publication Date: 2016-02-29
  • Edition: 1

How targets turn into payouts

A target opportunity is not the same thing as the amount an executive ultimately receives. A proxy may describe a target award while the actual payout depends on measured results, the plan’s payout curve and any permitted adjustments.

Goal setting

Targets may be developed from budgets and operating plans rather than simply copied from the prior year. Pfizer’s 2026 proxy says its annual incentive targets are derived from its annual operating plan and a bottom-up budgeting process; as a result, targets can be above or below prior-year goals or actual performance. It also notes that events outside executives’ control can affect some measures. See Pfizer’s 2026 proxy statement.

Thresholds, targets and maximums

Some plans set threshold, target and maximum performance levels, with payouts changing along a curve between them. The specific levels and curve are plan-dependent. Target’s proxy describes goals approved around the beginning of the performance period and payout curves for its PSU program, including relative peer performance. Consult Target’s 2026 proxy statement for the applicable measure definitions and payout terms.

Modifiers and discretion

A plan can permit adjustments for specified events, apply a modifier, or give a compensation committee discretion within stated limits. For example, McKesson describes nonfinancial priority areas as a downward-only modifier to annual incentives. Do not infer that a listed goal was met, or that a target award was paid in full, merely because the proxy discloses it.

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How to compare two incentive plans

Use the same questions for each company, and compare the actual terms rather than relying on the company’s characterization of its design.

  • Horizon: Is the measure annual, multi-year cumulative, or part of both short- and long-term awards?
  • Award form: Is compensation paid in cash, stock options, restricted stock, performance shares, or a blend?
  • Metric: Does the award use accounting results, operational measures, strategic milestones, shareholder return, or peer-relative performance?
  • Executive influence: How much can executives affect the measure, and could outside events dominate the result?
  • Payout design: What are the weightings, threshold, target and maximum? Are there caps, multipliers, modifiers or committee discretion?
  • Strategy and trade-offs: Does the measure support stated long-term priorities, or could it encourage a one-year gain at the expense of durable performance?

Company proxy statements explain the issuer’s stated reasons for choosing its measures. Those explanations are not independent evidence that a particular incentive design causes stronger performance. The company examples here also cannot establish which targets are most common across the market.

Quick Recap

SaleBestseller No. 1
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
Author: Lencioni, Patrick.; Publisher: Jossey-Bass; Pages: 184; Publication Date: 2000-09-01
$14.26
SaleBestseller No. 2
SaleBestseller No. 3
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Author: Bungay Stanier, Michael.; Publisher: Page Two; Pages: 244; Publication Date: 2016-02-29
$6.75

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