Free tools Windows power users keep installed
One-click scans. No signup required.
Strong WhatsApp campaigns give people a reason to interact: answer a short survey, find a relevant product, follow an event, or create something personal. Examples from Coca-Cola, Clarins, Powerade and the Brazilian Olympic Committee, and Amstel show how those experiences work—and what their reported results do and do not prove. Additional cases from HDFC Home Loans, Bharat Petroleum, and Swiggy show how the same conversational channel can support applications, customer service, and retention.
The figures below are outcomes reported by the companies or in published case studies, not guarantees or independently audited benchmarks. Results from different campaigns also measure different things, so reach, opens, conversions, and brand lift should not be treated as directly comparable.
WhatsApp campaign examples at a glance
| Brand and campaign | Objective and interaction | Geography and timing | Reported result |
|---|---|---|---|
| Coca-Cola | Customer research; six-question survey delivered through WhatsApp Flows, with email as a comparison channel | Brazil, August–October 2025 | 89% higher survey completion on WhatsApp than email; sample sizes and sufficient methodological detail for independent assessment were not published. WhatsApp Business case study |
| Clarins | Product discovery and conversion; recipients chose a lipstick preference and received a matching video and website advice | France, July 19–August 1, 2024 | 90% open rate, 4.5 times the email open rate, and 7 times the email conversion rate, as reported by the company and provider. WhatsApp Business case study |
| Powerade and the Brazilian Olympic Committee | Awareness and engagement; event companion with schedules, results, athlete information, quizzes, and opt-in interest-based updates | Brazil, June 1–July 31, 2024 | More than 90 million people reached and more than 165,000 unique users; Meta Brand Lift study reported a 6-point ad-recall lift and 4.9-point top-of-mind-awareness lift. WhatsApp Business case study |
| Amstel | Participation and brand awareness; users submitted photos, video, or words to receive a personalized Reel | Brazil, June 2024 | 1.5 million people reached and 65,000 messages exchanged; a Meta Brand Lift study found positive ad-recall and message-association results. WhatsApp Business case study |
| HDFC Home Loans | Application completion; guided home-loan journey intended to provide conditional approval within minutes | India; cited in Meta and Bain’s 2024 report | Report states a 25% conversion rate for customers completing the process on WhatsApp and more than 85,000 unique user interactions per month. Meta and Bain report |
| Bharat Petroleum | Customer support; AI-based service in 13 Indian regional languages | India; messages counted through August 2023, as cited in Meta and Bain’s 2024 report | Report states more than 200 million messages exchanged through August 2023 and 45% of conversations in regional languages. Meta and Bain report |
| Swiggy | Retention and reactivation; personalized follow-up, including influencer videos tied to recent food searches | India; cited in Meta and Bain’s 2024 report | Report attributes 2.3 times higher engagement and 1.5 times better dormant-customer activation than on other channels to the example; these are report figures, not independently verified causal estimates. Meta and Bain report |
The WhatsApp Business case pages describe results as self-reported and not necessarily repeatable. The Meta and Bain report presents business examples, including figures based on secondary research and Bain analysis. Treat each outcome as evidence of what a particular campaign reported, not a forecast for another brand.
1. Coca-Cola: turn a survey into a short conversation
Coca-Cola wanted to understand customer opinions and purchasing habits in Brazil. From August through October 2025, it used CRM-based audience mapping to segment customers and offered a six-question survey through WhatsApp Flows. The survey was also sent by email, and a discount ad that clicked to WhatsApp gave people another route into the experience. The company reported an 89% higher completion rate on WhatsApp than on email. The published case does not give sample sizes or enough methodological detail to assess the comparison independently. Read the WhatsApp Business case study.
Outdated Drivers Are Slowing You Down
One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchWindows Errors? Fix Them Before They Spread
Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallWhat to learn
- Keep the task focused: six questions made the research request a bounded interaction rather than an open-ended conversation.
- Use relevant audience context. Coca-Cola mapped CRM data to segments before asking for feedback, rather than treating every recipient as interchangeable.
- Compare channels when the business question is about channel performance. Here, email provided a simultaneous comparison, although the published information is not enough to determine whether the audiences and conditions were fully equivalent.
The case supports the campaign design and its reported comparison; it does not establish that WhatsApp surveys generally outperform email.
2. Clarins: let a preference shape product discovery
For National Lipstick Day, Clarins sent personalized WhatsApp marketing messages to customers who had previously opted in. In France, the campaign ran July 19–August 1, 2024. Recipients chose among intense color, glossy, or lip-plumping lipstick preferences, then saw a video matched to their choice and were directed to the website for personalized advice. Clarins and its provider, WAX, compared WhatsApp with identical messages sent by email during the same period. The case reports a 90% open rate, 4.5 times the email open rate, and 7 times the email conversion rate. These are company-reported figures, and the case carries a repeatability caveat. Read the WhatsApp Business case study.
What to learn
- Connect the campaign to a timely occasion—in this case, a product-relevant calendar moment—rather than sending a message without a clear reason.
- Make personalization actionable. The recipient’s choice changed the next content they saw, creating a product-discovery path rather than merely collecting a preference.
- Be clear about the audience and comparison: this campaign contacted people who had opted in, and the reported channel comparison used identical messages sent by email.
The case does not show that another brand should expect the same open or conversion rates.
Rank #2
3. Powerade and the Brazilian Olympic Committee: build an event companion
For the 2024 Summer Games, Powerade and the Brazilian Olympic Committee created Time Brazil, a WhatsApp experience with event schedules and results, a medal tracker, athlete information, quizzes, a sticker pack, and the ability to send and receive messages from athletes. People could choose sports and athletes to follow and receive daily updates about those interests, with an option to stop notifications. WhatsApp Flows supported the in-app experience; photo and video ads on Facebook and Instagram clicked through to WhatsApp.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteThe campaign ran in Brazil from June 1 through July 31, 2024. Its case study reports more than 90 million people reached and more than 165,000 unique users of Time Brazil. A Meta Brand Lift study reported a 6-point lift in ad recall and a 4.9-point lift in top-of-mind awareness. Reach, unique users, and brand-lift measures describe separate outcomes, not interchangeable measures of success. Read the WhatsApp Business case study.
What to learn
- Offer utility connected to the moment. Schedules, results, and athlete information gave people a reason to return beyond a product promotion.
- Let users choose what they receive. Following selected sports or athletes made updates more relevant, while the stop-notifications option gave users control over recurring messages.
- Measure different stages separately: campaign reach indicates exposure, unique users indicate entry into the experience, and brand-lift measures address awareness outcomes.
4. Amstel: make participation part of the creative
Amstel’s “Yes, I Am” campaign for Pride Month in Brazil, in June 2024, invited people to submit their own videos, photos, and words through WhatsApp. The experience returned a personalized Reel users could share to Instagram or Facebook. Conversation platform Blip and video production agency StayFilm worked on the experience, while paid placements on Facebook and Instagram brought people into an automated WhatsApp conversation.
The case reports 1.5 million people reached and 65,000 messages exchanged with the brand. A Meta Brand Lift study found positive ad-recall and message-association results; the case page does not provide point estimates for those findings. Read the WhatsApp Business case study.
What to learn
- Give participation a meaningful output. People contributed personal material and received a customized creative they could share elsewhere.
- Design the path beyond WhatsApp as well as inside it: in this case, users could carry the resulting Reel to social platforms.
- Context matters. This campaign was tied to a specific community and Pride Month; copying its format without understanding the audience and purpose would miss what made the idea relevant.
5. HDFC Home Loans: make a complex task navigable
Meta and Bain’s 2024 Win with Conversations report describes HDFC Home Loans as offering a guided, end-to-end home-loan journey on WhatsApp, intended to provide conditional approval within minutes and remain available 24/7. The report states that customers completing the process on WhatsApp had a 25% conversion rate and that the journey generated more than 85,000 unique user interactions per month. These figures belong to the report’s example; they are not a general benchmark for loan applications. Read the Meta and Bain report.
What to learn
- Conversation can organize a multi-step service journey, not just a promotional exchange. A guided flow can help customers progress through a consequential task.
- For financial products, the important campaign outcome is task progress or completion, not simply message volume.
- The report’s description does not provide enough methodological detail here to infer how the conversion rate was calculated or how it compares with other application routes.
6. Bharat Petroleum: use language choice as a service feature
Meta and Bain’s 2024 report describes Bharat Petroleum using AI-based customer support in 13 Indian regional languages. It states that more than 200 million messages had been exchanged through August 2023 and that 45% of conversations were in regional languages. The message total is cumulative to that date; the report’s figures should not be read as a measure of resolution quality or as independently audited service outcomes. Read the Meta and Bain report.
What to learn
- For a broad customer base, language support can be part of the service itself, not merely a marketing customization.
- Message volume shows that people used the channel, but it does not by itself establish whether their issues were resolved or how quickly.
- Match reporting to the service goal: conversation volume and language mix describe usage; resolution and customer outcomes would answer different questions.
7. Swiggy: reconnect with behavior-based relevance
The Meta and Bain 2024 report describes Swiggy using personalized engagement, including influencer videos featuring food items related to customers’ recent searches. It reports engagement 2.3 times higher than on other channels and dormant-customer activation 1.5 times better than on other channels. The report attributes these figures to its secondary research and Bain analysis; they are not presented as independently verified causal estimates. Read the Meta and Bain report.
What to learn
- Use a recent signal to make a follow-up pertinent: a search for a food item can inform what content to send next.
- Retention is a distinct objective from acquisition. Re-engaging inactive customers calls for a relevant reason to return, not just another generic promotion.
- Separate engagement from reactivation: one measures interaction, while the other concerns a dormant customer becoming active again.
Patterns across the examples
Start with the customer task
These campaigns worked from different tasks: share an opinion, find a suitable product, follow a sporting event, express an identity, complete a loan journey, get support, or return to a service. Pick the task first; then decide whether WhatsApp’s conversational format makes it easier or more useful.
Make the interaction fit the objective
- A short survey suits structured research.
- A preference choice can guide product discovery.
- An event companion can combine timely information with user-selected updates.
- A creative submission can turn participation into a shareable result.
- A guided journey or support conversation can help complete a service task.
Distinguish how people enter
Clarins contacted customers who had opted in. Coca-Cola also used a discount ad that clicked to WhatsApp, while Powerade and Amstel used Facebook and Instagram ads to bring people into a WhatsApp experience. These are distinct entry routes: an existing opted-in audience is not the same as a person who starts a conversation after seeing an ad.
Choose a metric that answers the campaign question
| Campaign question | Relevant measure in these examples | What it tells you—and what it does not |
|---|---|---|
| Did people finish the research task? | Survey completion, as in Coca-Cola’s comparison | Shows completion in that campaign; the published case lacks sample sizes and enough detail to assess the comparison independently. |
| Did the journey prompt a desired action? | Conversion, as in Clarins and HDFC Home Loans | Relates to the stated action in that case; figures from different audiences and journeys are not directly comparable. |
| How many people encountered or used the experience? | Reach and unique users, as in Powerade and Amstel | Separates exposure from participation; neither figure alone proves a business outcome. |
| Did awareness or recall change? | Brand Lift findings, as in Powerade and Amstel | Addresses brand measures, not conversions or support resolution. |
| Did customers engage or return? | Engagement and dormant-customer activation, as reported for Swiggy | These are separate outcomes; the report attributes them to secondary research and Bain analysis rather than presenting independently verified causal estimates. |
| Was the channel used for service? | Messages and language share, as reported for Bharat Petroleum | Describes usage and language mix, not whether issues were resolved successfully. |
How to adapt an example without copying it blindly
- Write down the customer task. State what a person should be able to do in the conversation, such as submit feedback, choose a product direction, follow selected event updates, or get help.
- Choose the smallest useful interaction. Use a short structured flow for a survey, a choice for preference-led discovery, or a sequence of guided steps for a service journey. Do not add conversational steps that do not help the person reach the task.
- Define the entry route. Decide whether the experience is for customers who have opted in, people who start after clicking an ad, or users already taking part in an existing service journey. Explain what the person is entering before asking for action.
- Use a relevant personalization signal. The examples use CRM segments, a stated preference, selected event interests, user-submitted material, recent searches, and language. Personalization should change what is useful to the recipient, not just insert a name.
- Give people control over ongoing contact. Powerade’s example let people stop daily updates. If a campaign sends recurring notifications, make the subscription and stopping choices clear.
- Set the metric before launch. Choose completion for a survey, conversion for a product or application journey, reach and unique users for exposure and participation, brand lift for awareness, or a service measure for support. Do not substitute message volume for resolution or reach for conversion.
- Report context with the result. Name the brand, market, period, audience or comparison where available, and whether the result came from a company case study or a report. Treat platform-published case outcomes as reported examples rather than expected results.
Frequently Asked Questions
What makes a WhatsApp marketing campaign effective?
In these examples, the interaction supports a clear customer task and uses relevant context: a brief survey, a preference-based product path, selected event updates, or a personalized creative. The cases do not establish a universal formula or guarantee a particular result.
Which WhatsApp campaign example used a comparison with email?
Coca-Cola compared survey completion on WhatsApp with email in its Brazil campaign in August–October 2025. Clarins and WAX compared WhatsApp with identical email messages during the France National Lipstick Day campaign in July–August 2024.
Are the results in these case studies typical?
No. WhatsApp Business describes its case-study results as self-reported and not identifiably repeatable. Meta and Bain’s 2024 report also presents business examples rather than universal benchmarks; its Swiggy figures are attributed to secondary research and Bain analysis.
Can WhatsApp campaigns be used for customer service as well as promotions?
Yes. The Bharat Petroleum example in Meta and Bain’s report describes AI-based support in 13 Indian regional languages. The HDFC Home Loans example shows a guided application journey, illustrating uses beyond one-off promotional messages.
What is the difference between reach, engagement, and conversion?
Reach counts people exposed to a campaign, engagement describes interaction, and conversion measures a desired action. A campaign may perform differently on each measure; the Powerade, Amstel, Clarins, and Swiggy examples report different kinds of outcomes.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
