To send a classic broadcast in WhatsApp Business, open Chats > More options > Business Broadcast, select the customers, then tap the check mark. Customers receive it only if they have saved your business number in their phone contacts; any reply comes back to you as a private one-to-one chat.
How to send a classic broadcast message
WhatsApp’s documented Android workflow is:
- Open the WhatsApp Business app and go to Chats.
- Tap More options, then choose Business Broadcast.
- Search for or select the contacts you want to reach.
- Tap the check mark to confirm, then compose and send your message.
Menu names and placement can differ between Android and iOS versions and as WhatsApp updates the app. If you do not see these exact labels, look for the equivalent broadcast control in your app. WhatsApp’s instructions are available in its Business app broadcast-list help.
Start a message from a label
If you have organized customers with labels, open More options > Labels, select the relevant label, and choose Message customers. Confirm the selection to draft and send a message to that group of contacts.
Why aren’t customers receiving my WhatsApp broadcast?
For a classic broadcast list, a customer must have saved your sender number in their phone’s address book to receive the message. WhatsApp’s Help Center states: “Only contacts who’ve added your number to their phone’s address book will receive your broadcast message.” This is the key delivery difference from a group message: recipients do not need to be in a shared conversation, but they do need to have saved your number.
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WhatsApp’s general localized guidance says a broadcast list can contain up to 256 contacts, and that users can create any number of lists. The same guidance says classic broadcast lists are not supported on WhatsApp Web, Mac, or Windows. Because this is localized Help Center information, check the app for the options and limits shown for your account.
What recipients see—and who can read replies
A classic broadcast is one-to-many delivery, not a group chat. The message appears to each recipient like an individual message, and a recipient’s reply opens a normal one-to-one chat with your business. Other people on the list do not see that reply.
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Choose the right WhatsApp broadcast tool
| Tool | Best for | How it differs |
|---|---|---|
| Classic broadcast list | Updates to selected customers who already know your business number | Recipients must have saved your number. Replies are private chats with your business. WhatsApp’s localized general guidance gives a limit of 256 contacts per list. WhatsApp Help Center |
| Marketing messages or business broadcasts | Customized promotional or other messages with audience selection, scheduling, and paid delivery, if the feature is available to your account | WhatsApp says marketing messages are becoming business broadcasts in some countries. Availability is limited and rolling out; the app shows current pricing during review. WhatsApp Help Center |
| WhatsApp Business Channel | One-way updates for followers, potentially at any audience size | Followers cannot reply directly to updates, though they can react or vote. It is a channel format, not a private customer chat. WhatsApp Help Center |
These options are not interchangeable. If you do not see marketing messages, business broadcasts, or another feature described here, that may reflect country, account eligibility, device, or rollout differences rather than a mistake in your setup. Check the WhatsApp Business app for your account’s current options.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How paid business broadcasts work
Where marketing messages are available, WhatsApp’s help documentation describes a flow for choosing an audience, reviewing the content, audience, and price, then sending or scheduling the message. The business pays for successfully delivered messages; WhatsApp says it may refund selected contacts for whom delivery fails. Scheduling depends on the device being online at the scheduled time, and the app retries if it is offline.
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Messages are subject to review. WhatsApp says businesses must provide required disclosures, obtain permissions such as opt-in, and honor requests to stop messages. Review current requirements and the in-app terms before sending a paid campaign.
Message credits and pricing
WhatsApp says message packs for business broadcasts are rolling out gradually. One credit is used for each recipient who receives a message, and credits do not expire. The Help Center currently describes this feature as available only on iOS; the app shows current pack prices under Tools > Business broadcasts > Message credits. Do not rely on a static price listed elsewhere, since availability and pricing can change.
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Some businesses may also receive additional business broadcasts through a Meta Verified trial, according to WhatsApp’s management help page. Where available, broadcast insights may include replies and average read rate; read-receipt settings affect the reported data. Editing or deleting a sent message does not remove it from recipients’ view. These features and their availability can change. WhatsApp Help Center: managing business broadcasts
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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