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Compare athletic apparel companies on multi-year demand, margins, inventory, sales channels, cash generation, financial resilience, risk and valuation—not brand recognition alone. Financial filings can show how a business is performing, but operating results do not establish whether its shares are fairly priced. The company figures below cover different fiscal periods and are illustrations, not an apples-to-apples ranking.
Start with comparable periods and definitions
Before comparing results, align fiscal years and quarter lengths, currencies, and company definitions. Separate reported growth from constant-currency results, identify discontinued operations or unusual items, and compare adjusted measures with the company’s GAAP results. Retail sales are seasonal, so look across several years and more than one quarter rather than treating a single period as a trend.
Use each company’s annual report, earnings release, and filings to verify what its measures include. A headline revenue figure may reflect exchange rates or a different mix of products and regions; a margin figure may be affected by costs or adjustments that another company reports differently.
Assess whether revenue growth reflects durable demand
Look beyond consolidated revenue growth. Compare comparable sales where disclosed, category and geographic mix, currency effects, and the balance between direct and wholesale channels. This helps distinguish broad demand from strength concentrated in one region, category, or channel.
#1 Best Overall
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NIKE reported fiscal 2025 revenue of $46.3 billion, down 10% year over year, and NIKE Direct revenue fell 13%. Those results show why total revenue and channel-specific performance should be read together; they do not, by themselves, explain every cause of the decline. Its Form 10-K describes a strategy centered on sport, product innovation, consumer connections, and retail and digital experiences, but that statement is management’s strategy—not independent proof of its success (NIKE investor reports).
For adidas, the 2025 Annual Report presents net sales, operating profit, and gross margin together. Read its segment and geographic discussion to understand what drove those results rather than treating the consolidated figures as a complete account (adidas 2025 Annual Report).
Rank #2
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Compare profitability and the causes of margin changes
Gross margin indicates how much revenue remains after cost of goods sold; operating margin also reflects operating expenses. Neither number explains itself. Examine markdowns, product and freight costs, channel mix, and other explanations management gives for changes. A margin decline can signal pressure even when sales are growing.
NIKE reported a 42.7% gross margin in fiscal 2025, down 190 basis points, and cited higher discounts, channel mix, and inventory obsolescence reserves among the causes. Under Armour reported approximately $5 billion in fiscal 2026 revenue, down 4%, and a 45.5% gross margin, down 240 basis points; it identified tariffs as the largest driver of the margin pressure. These results belong to different fiscal periods and should not be used as a direct ranking.
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lululemon reported fiscal 2025 net revenue of $11.103 billion, a 56.6% gross margin, and a 19.9% operating margin. In fiscal 2026’s first quarter, it reported 4% net revenue growth alongside a 54.2% gross margin, down 410 basis points. The contrast illustrates why growth and profitability need to be assessed together, and why quarter-specific results should not be casually compared with full-year figures (lululemon fiscal 2025 Annual Report; lululemon fiscal 2026 first-quarter results).
Check inventory against sales, markdowns, and cash
Compare inventory growth with sales growth and management’s explanation of stock levels. Also look for turnover measures, obsolescence reserves, and markdown activity. Inventory that grows faster than demand can require discounting and tie up cash, though the balance alone does not prove that a company has excess stock.
Rank #4
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- NIKE reported $7.5 billion of inventory at the end of fiscal 2025, flat year over year.
- lululemon reported fiscal 2025 inventory of $1.4 billion, up 9% year over year, and management expected inventory growth to exceed revenue growth during 2025.
These are company-reported figures from different businesses and periods. Interpret each alongside its sales trajectory, inventory commentary, and margins rather than comparing the balances in isolation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Understand channel and product mix
Direct-to-consumer sales, including digital and company-operated stores, differ from wholesale in economics, reach, and inventory exposure. Channel shifts can affect margins, while a strong direct business may also require investment in stores, fulfillment, and customer acquisition. Check how each issuer defines and reports its channels.
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Best Value
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NIKE’s fiscal 2025 revenue included $18.8 billion in NIKE Direct and $25.9 billion in wholesale revenue. Under Armour’s fiscal 2025 net revenue mix was 67% apparel, 23% footwear, and 8% accessories. The percentages may not sum to 100% because of rounding or categories not shown here; consult the company’s filing for the complete breakdown and definitions (Under Armour annual reports).
Test cash generation and financial resilience
Profit is not the same as cash available to fund operations or withstand a downturn. Review operating cash flow and capital spending alongside debt, liquidity, and lease obligations. Consider whether earnings convert to cash over multiple periods and whether the balance sheet gives the company room to absorb weaker demand, higher sourcing costs, or investment needs. Verify how the issuer presents these measures in its filings before comparing peers.
Map company-specific risks
Risk factors can differ even among companies selling similar products. Review disclosures on sourcing and tariffs, foreign exchange, demand, seasonality, inventory, and product supply. Under Armour identified tariffs as the largest driver of its fiscal 2026 gross-margin decline; lululemon’s filings also discuss tariff and customs costs as margin risks. These disclosures describe exposures, not a forecast of the financial impact.
Separate business quality from stock valuation
A growing brand or profitable business is not automatically an attractive investment at any share price. Compare valuation measures using share prices from one common date, consistent definitions, and assumptions you can explain. Relate the price paid to plausible revenue, margin, and cash-flow outcomes, and consider how the risks above could affect those assumptions.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallThe company results discussed here do not establish current share prices or comparable valuation multiples, so they cannot identify the cheapest or best stock. They are tools for reading issuer disclosures, not a securities recommendation.
Quick Recap
A practical comparison checklist
- Choose a consistent set of fiscal years and quarters, and record each company’s reporting dates, currency, and definitions.
- Compare multi-year revenue trends, comparable sales where available, and geographic, category, and channel mix.
- Track gross and operating margins; connect changes to markdowns, costs, and channel shifts using management’s explanations.
- Compare inventory growth with sales, markdowns, turnover, and obsolescence disclosures.
- Review operating cash flow, capital spending, debt, liquidity, and leases across multiple periods.
- Identify material exposures such as tariffs, sourcing, currency, seasonality, and demand.
- Only then compare valuation using market data from a single date and consistent assumptions.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
