Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

iTechGuides is reader-supported. When you buy through links on our site, we may earn an affiliate commission. As an Amazon Associate I earn from qualifying purchases. Learn more

Blizzard says it is announcing major games years early because its teams are planning further ahead and feel more confident attaching target years to projects. The company says those targets give players something concrete to anticipate, while leaving developers time to make the games well. For at least one project, an early announcement is also meant to open a conversation with players before priorities are locked in.

Why Blizzard says it is sharing games so early

Blizzard president Johanna Faries describes the change as a shift toward more coordinated, long-range planning across the company’s franchises. In an interview with Inven Global published September 13, 2026, she said Blizzard had become more confident about attaching release windows to major projects, rather than announcing a game with no indication of when players might get it.

Faries has described three organizational priorities behind that approach: making high-quality products, attracting and nurturing talent, and getting teams to plan strategically together. The idea is not simply to publish a date; Blizzard says a target helps players understand when a project might arrive while giving developers enough time and space to do their best work.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

That planning extends beyond the next release. On the official Xbox Podcast published February 13, 2026, Faries said Blizzard teams think about what they want to do next year, five years out, and perhaps ten years out, and work to make those plans fit together. The early announcements therefore also make a broader slate of projects more visible.

#1 Best Overall
Diablo IV Druid Sigil Distressed White Armor T-Shirt
  • Gaming Merchandise Armor design. Officially Licensed Diablo Apparel for Men - Women; Blizzard T-Shirts; Video Game T-Shirts; RPG; Violence; Angel; Demon; Hack And Slash; Nephalem; Hell;
  • 23ABDL00013A-001
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Early announcements can invite player feedback

Blizzard has also given a project-specific reason for starting the conversation early. Diablo production lead Rod Fergusson said that discussing Diablo 5 years ahead gives the team time to hear what the community considers important and to prioritize accordingly. He linked that approach to features and quality-of-life improvements players wanted in Diablo 4.

That is a rationale for gathering input, not a promise that every suggestion will make it into the game. An early announcement creates an opportunity for feedback; it does not establish how much influence that feedback will have on the final design.

Rank #2
Sale
Diablo IV - PlayStation 5
  • Requires Online Subscription

What the current target years mean

At BlizzCon 2026, Blizzard announced target release years for two projects:

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Project Target year What Blizzard said
Diablo 5 2029 Blizzard presented 2029 as the target release year.
New StarCraft project 2030 Blizzard presented 2030 as the target release year.

These are target years, not dates that guarantee a launch. Faries said Blizzard attaches targets with confidence that it can meet them, and StarCraft project lead Dan Hay said his team felt good about the project and wanted to share an early glimpse with a community that had waited a long time. Those comments explain the teams’ stated confidence; they are not independent assessments of schedule risk.

Hay also said that putting the 2030 target visibly in front of the team reinforced its commitment. That describes how the target functions inside the project, not proof that development will remain on schedule.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What an early date does—and does not—tell players

A target year makes Blizzard’s public plans more legible than a reveal with no timing at all. It also signals that the company believes it has enough long-range planning to name a window. But development plans can change, and a confident target remains a forecast until the game is released.

Rank #4
Bandai Namco Flashback Blast! comes with an HDMI dongle, 8 greatest Bandai Namco games built in and a 2.4G wireless game controller. Video output is at 720P high resolution.
  • Plug and play on HD TV with the arcade micro-console and an ergonomic wireless controller.
  • Includes the arcade versions of: Dig Dug, Galaga, Galaxian, Mappy, Pac-Man, Sky Kid, The Tower of Druaga, and Xevious.
  • HD video output and stereo sound.
  • Enhanced features such as save and rewind.
  • Themed game sticker and key chain are included.

The interviews establish Blizzard’s stated reasons: coordinated planning, clearer expectations for players, development time, and—in Diablo 5’s case—an early channel for community feedback. They do not establish whether sales goals, investor communication, recruitment, competitive timing, or other internal motives also played a role. Nor do the cited interviews independently estimate the likelihood that either target year will hold.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

Quick Recap

Bestseller No. 1
Diablo IV Druid Sigil Distressed White Armor T-Shirt
Diablo IV Druid Sigil Distressed White Armor T-Shirt
23ABDL00013A-001; Lightweight, Classic fit, Double-needle sleeve and bottom hem
$19.99
SaleBestseller No. 2
Diablo IV - PlayStation 5
Diablo IV - PlayStation 5
Requires Online Subscription
$31.00
Bestseller No. 4
Bestseller No. 5
JINX Overwatch Showdown Snapback Baseball Hat, Black, Adult Size
JINX Overwatch Showdown Snapback Baseball Hat, Black, Adult Size
QUALITY BUILD: 76% acrylic, 14% wool, 10% polyester construction; CUSTOMIZED FIT: Adjustable snap closure in back
$16.97
Best Value
JINX Overwatch Showdown Snapback Baseball Hat, Black, Adult Size
  • THE WORLD NEEDS HEROES: Black snapback hat featuring Overwatch symbol embroidered on front of cap; Overwatch logo embroidered on back; contrasting orange on top brim and black under brim
  • QUALITY BUILD: 76% acrylic, 14% wool, 10% polyester construction
  • UNIVERSAL SIZING: Standard adult size, circumference measures approximately 22 inches (56 cm)
  • CUSTOMIZED FIT: Adjustable snap closure in back
  • AUTHENTIC BLIZZARD GEAR: Officially licensed Overwatch video game headwear; designed and created by JINX

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.