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In a June 2024 interview, then-OpenAI chief technology officer Mira Murati said: “Some creative jobs maybe will go away. But maybe they shouldn’t have been there in the first place.” She did not identify particular occupations, and the remark is not evidence that AI will eliminate creative careers as a whole.
What Murati said—and the context
Murati made the remark in an interview with Dartmouth University’s Thayer School of Engineering, her alma mater, according to Fortune’s June 24, 2024 report. Fortune places the exchange amid discussion of entertainment-industry workers’ concerns about AI, including the 2023 actors’ and screenwriters’ strikes. Murati did not say which creative jobs she had in mind.
Windows Central’s June 26, 2024 account gives a longer version of the remark, adding: “you know, if the content that comes out of it is not very high quality.” The two publications differ in how they present the wording; without a verified transcript, the shorter version is the safer quotation to rely on.
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Murati also said, “I’m not an economist, but I certainly anticipate that a lot of jobs will change. Some jobs will be lost, some jobs will be gained.” As Fortune reports it, she identified strictly repetitive work that does not advance creativity or problem-solving as especially likely to disappear. That is a claim about exposure to automation, not a list of creative occupations she predicted would vanish.
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She described AI as a potential tool for education and creativity, saying its use could “expand our intelligence and creativity and imagination.” Her suggested response was to understand what AI systems can do, incorporate them into workflows, and forecast their effects. These are her recommendations, not a guarantee that workers or employers will benefit equally.
What the freelance-posting figure does—and does not—show
Fortune reported that freelance job postings on Upwork, Fiverr, and related platforms fell by as much as 21% after ChatGPT and similar technologies entered the market, citing a 2024 Wall Street Journal report. That figure describes postings on those platforms, not all creative work or employment. A decline after AI tools became available does not by itself establish that AI caused the change.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does this mean AI will replace creative careers?
No broad conclusion about the future of creative careers follows from Murati’s remark. A tool may automate or change particular tasks without eliminating the whole job; conversely, changes to a role can still affect demand and workers’ opportunities. Murati offered a corporate executive’s forecast, while the reporting cited here does not establish the eventual scale of job loss, job creation, or AI’s independent effect on employment.
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