Netflix’s Growth Challenge: What Ted Sarandos Said

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Netflix co-CEO Ted Sarandos says the company is not growing as quickly as he wants. That is a statement about growth falling short of his ambition—not evidence that Netflix is shrinking or that its revenue is declining. A report by Entrepreneur links his comments to Netflix’s engagement and its push into live programming.

What problem did Ted Sarandos identify?

In Entrepreneur’s October 2, 2026 report, Sarandos is quoted as saying at a Bloomberg conference in Los Angeles: “Overall, we’re not growing as fast as I want us to, and we’re working on making that move faster.” He added: “We are, though, also doing things that create a lot of headwind to that number.” The remarks describe a growth challenge from his perspective; they do not say Netflix is losing revenue or subscribers.

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The available account is Entrepreneur’s report, not a conference transcript or recording. The quotations and figures below should therefore be understood as reported and attributed by that publication.

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What do the reported growth figures show?

Entrepreneur reports that global engagement at Netflix rose 2% in its latest reported period, while revenue grew at double-digit rates in every region. The article does not define “engagement,” identify the exact period for that 2% figure, or give the regional revenue percentages.

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Those measures are not interchangeable: engagement describes viewing or audience activity, while revenue growth describes money earned. The reported numbers provide context for Sarandos’s concern, but they do not establish that engagement caused the growth issue or explain what “headwind” he meant.

Why is Netflix investing in live programming?

Sarandos reportedly presented live programming as one way Netflix is trying to accelerate growth. The report describes a slate that includes sports, wrestling, comedy, and cultural events. Its potential business benefits are to attract new subscribers, give current customers reasons to stay, and create advertising inventory.

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Entrepreneur attributes two scale figures to Sarandos: live programming receives 5% of an approximately $20 billion annual content budget and accounts for about 1% of Netflix viewing. The report does not provide the measurement method or a period for the viewing share. Budget share and viewing share measure different things, so they should not be read as direct evidence that live programming is succeeding or failing.

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Is the $281 billion valuation current?

The $281 billion figure appears in Entrepreneur’s headline, but the article does not state its date or calculation basis. It should be treated as headline context, not as a verified current valuation. The report’s central point is Sarandos’s stated desire to speed up growth, not a valuation analysis.

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Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.
Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
No credit card is required to redeem a gift code.
Codes are applied to your account as a gift balance. Gift codes can be added to any plan, regardless of the amount.
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What else is part of Netflix’s approach?

The article also mentions theatrical releases and AI-related production work as other strands of Netflix’s activity. It does not present live programming as the company’s only growth initiative, nor does it quantify how these efforts contribute to results.