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Attie is a standalone AI app from Bluesky’s team designed to build custom social feeds from natural-language instructions. It was presented at the Atmosphere conference in March 2026, with conference attendees as its first beta testers. It is separate from the main Bluesky app; public availability and commercial terms have not been confirmed in the cited coverage.
What is Bluesky’s Attie AI app?
Attie is an AI assistant for creating social-media feeds. Instead of configuring a feed manually or writing code, a user describes what they want in ordinary language, and Attie builds and displays a feed based on that request. The reported implementation uses Anthropic’s Claude and runs on the AT Protocol.
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Bluesky interim CEO Toni Schneider described it as a separate product: “It’s a new product — it’s not a part of the Bluesky app.” TechCrunch reported the announcement on March 28, 2026, after Attie was shown at Bluesky’s Atmosphere conference.
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Can you create a Bluesky feed with AI?
That is Attie’s purpose: users can write a natural-language description of the feed they want, and the app creates and displays it. The announcement describes the intended experience, but does not establish a public sign-up process or provide a step-by-step guide for general users.
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The longer-term plan is for feeds created with Attie to become usable inside Bluesky or other AT Protocol apps. That is a planned direction, not confirmation that Attie-created feeds are already available across those services.
How does Attie compare with Bluesky’s existing feed options?
Bluesky already lets people choose feeds made by others, and third-party developers can build feed generators that users install. Attie adds an AI-driven way to create a feed, rather than replacing those existing options.
| Option | How it is created or chosen | Where it can be used | Availability and terms |
|---|---|---|---|
| Feeds in Bluesky | Users select from feeds, including feeds created by others; Bluesky describes this as algorithmic choice. Bluesky’s July 27, 2023 announcement explains the approach. | In Bluesky, subject to the feed’s availability. | Existing Bluesky feature; the linked announcement does not specify Attie terms. |
| Third-party feed generators | Developers create feeds using the AT Protocol’s feed-generator system; users can install feeds. See the official custom-feeds documentation and feed-generation guide. | Feeds can be used by compatible AT Protocol apps, depending on implementation. | Developer documentation is available; these sources do not state Attie’s release terms. |
| Attie | Users describe a desired feed in natural language; Attie uses AI to build and display it. | Attie initially; making feeds available inside Bluesky or other AT Protocol apps is a longer-term plan. | Presented in March 2026; conference attendees were the first beta testers. General release timing and commercial terms were not confirmed. |
Bluesky’s help center describes custom feeds as a way for users to choose the algorithm shaping their social-media experience: Custom Feeds. Attie changes the creation method, but the announcement does not explain how it will expose feed rules or connect with moderation settings. Those details should not be assumed from the existing feed system.
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At the time of TechCrunch’s March 28, 2026 report, Attie had been presented at the Atmosphere conference and conference attendees were its first beta testers. The cited announcement did not give a date for general public availability, describe how the broader public could join a beta, or state whether the app would be free or paid.
Because Attie is a separate product, its availability should not be confused with access to Bluesky itself or to existing custom feeds. The cited material does not establish that every Bluesky user can try Attie.
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What remains unclear about Attie?
- Public launch: No general-release date was reported.
- Pricing: No price, subscription plan, or other commercial terms were confirmed.
- Feed portability: The plan for using Attie-made feeds in Bluesky or other AT Protocol apps is described as a longer-term goal, without a confirmed rollout date.
- Controls and transparency: The announcement does not specify how users will inspect or adjust a generated feed’s rules, or how moderation controls will work.
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