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UNHYPE, the skincare brand co-founded by actor Vijay Deverakonda, says it sold out 10,000 limited-edition Signature Routines during a two-week pre-booking window and generated ₹1.3 crore in revenue. The reported total counts routines, not individual products: the sets together contained 30,000 skincare items. Media reports published on October 1, 2026, attribute these figures to the company; they do not independently verify the sales or revenue.
What did UNHYPE sell out?
The reported launch edition comprised 10,000 routines across two variants: Acne Safe and Brightening. Each was described as a three-step set with a face wash, moisturiser and sunscreen. That means 10,000 routines represented 30,000 individual products in total, according to UNHYPE’s announcement as reported by Mint and ANI-syndicated coverage republished by The Tribune.
The reports do not give ingredient lists, prices, clinical results or evidence comparing the two variants. The names alone are not a basis for judging which routine is more suitable or effective.
Did UNHYPE really sell 10,000 routines?
UNHYPE says it sold out all 10,000 limited-edition routines through pre-booking in two weeks. Mint and ETRetail reported the company’s figure on October 1, 2026. Their coverage traces the milestone to company statements or a press note; the reviewed reports do not provide an independent audit of the sales.
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Pre-bookings reportedly opened on September 11, 2026. The company’s co-founder Vijay Deverakonda was quoted by Mint saying, “India has shown immense love and trust, but as a founder, I don’t have expectations. I have responsibilities for the brand.” The Tribune’s ANI republication quoted him saying the sell-out was “incredible.”
How much revenue did the launch generate?
The reported revenue was ₹1.3 crore from the routines during the two-week pre-booking period, according to UNHYPE as reported by Mint and ETRetail. This is a company-attributed revenue figure, not a reported profit figure. The coverage does not establish an average realized price, repeat purchases, or an independently audited sales value.
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When were the routines expected to ship and go on sale?
Coverage said initial shipping was announced for September 21, 2026, and regular sales were planned to begin on October 3 through unhype.in. Those reports describe intended dates; they do not confirm that regular sales actually opened on October 3 or establish current stock.
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What the launch figures do—and do not—show
- Reported scale: 10,000 routines, containing 30,000 face washes, moisturisers and sunscreens in total, across Acne Safe and Brightening versions.
- Reported revenue: ₹1.3 crore attributed to the two-week pre-booking period.
- Not established by the reports: independently verified sales or revenue, profit, customer count, conversion rate, repeat purchases, product efficacy, or a comparison with competing skincare brands.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
