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Dealerships can run inventory and customer workflows digitally while still relying on staff to print and replace the price cards on cars in the forecourt. The proposed next step is to connect those physical displays to live vehicle data, so changes can appear without reprinting each card. That is the “last analogue process” described by Andrew Wood, founder and CEO of AutoTalker—not proof that every dealer still uses paper.
What “the last analogue process” means
The phrase refers to the information attached to a vehicle on the lot, especially its windscreen price card. If a price, finance offer, or vehicle detail changes, a paper card may need to be reprinted and replaced by staff even when the dealership’s stock and customer systems are digital. Wood’s argument is that the forecourt can remain a manual point in an otherwise connected retail operation.
In his 18 September 2026 article for The AI Journal, Wood wrote, “Five years from now, I believe printed windscreen price cards will feel as outdated as handwritten stock books.” That is his prediction, not an established industry forecast. His related point—that the challenge is no longer whether physical locations can connect to cloud platforms, APIs, low-power displays, and wireless connectivity—is an argument for adoption, not evidence that every dealership is ready to deploy it.
Why physical displays still matter
The forecourt remains part of the buying experience for customers who want to see and assess a vehicle in person. The article reports that 72% of UK car buyers still want to see, test-drive, and buy a vehicle at a dealership, attributing the figure to AutoTalker research. The survey sample, question wording, and fieldwork details are not provided in the available report, so the number should be read as an attributed claim rather than an independently validated measure of all UK buyers’ preferences. Motor Trade News also reported the AutoTalker finding.
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A digital display is meant to keep on-site information connected to the systems staff already use, not to replace the in-person experience. If a displayed price or vehicle detail can be updated from a dealership’s data source, the same physical touchpoint may be more consistent with the current listing. Whether a particular system achieves that in practice depends on its integration and operating workflow.
How connected vehicle pricing displays work
AutoTalker describes a dealership package that links electronic vehicle displays to a dealer management system (DMS), vehicle feed, or stock platform. Its product materials say the displays can show pricing, specifications, promotions, finance examples, manufacturer branding, and QR codes, with information flowing to connected screens when source details change. Those are vendor descriptions of its offering, not independent assessments of reliability or results.
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The package may include displays, mounts, wireless access points, software, dealership templates, data integration, installation, onboarding, training, and UK-based support. This is a B2B systems deployment: a generic e-ink screen or mount alone is not established as a compatible substitute for a configured dealership solution. See AutoTalker’s digital vehicle pricing displays and dealership signage pages for the vendor’s current descriptions; features and packaging may change.
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What to check before a dealership deploys one
Evaluate the system as an operational connection between stock data and the vehicle display, rather than as a screen purchase alone. Ask vendors to demonstrate the following using the dealership’s own data and processes:
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- Integration: Which DMS, stock feed, or platform is supported, and what setup is required to connect it?
- Data fields and layout: Which vehicle details, prices, finance examples, promotions, branding, and QR codes can be shown? Can templates be adapted to the dealership’s requirements?
- Update workflow: What triggers a display update, how is a failed update detected, and how are reserved or sold vehicles handled? The source materials describe updating connected displays but do not establish update reliability or a universal sold-vehicle workflow.
- Hardware and connectivity: Confirm display sizes, mounting options, wireless coverage requirements, and any access-point or power constraints for the forecourt.
- Deployment and support: Establish who installs and configures the system, what onboarding and training cover, and what support is available after launch.
- Full cost: Request a written breakdown of hardware, installation, integration, software, support, and recurring charges. The cited product descriptions do not establish total cost of ownership or return on investment.
What the available evidence does—and does not—show
Wood and AutoTalker describe reduced printing and fewer repeated manual updates as benefits of connected displays. The cited material does not provide independently verified figures for staff time saved, printing costs avoided, pricing accuracy, sales conversion, or return on investment. A dealer should treat those as potential operational benefits to test against its own baseline, not as quantified outcomes already demonstrated by the sources.
The core idea is straightforward: link the physical price card or display to the dealership’s current vehicle information. The business case and day-to-day reliability, however, depend on the integration, hardware, and workflow a specific dealer adopts.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

