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Talking Tom & Friends and SmileyWorld have announced a global partnership set to begin in 2027, spanning games and a co-branded retail range. The announcement does not yet name the participating games, products, retailers, markets, or launch dates, so specific events and merchandise remain unconfirmed.
What the 2027 collaboration includes
The Smiley Company, which owns SmileyWorld, and Outfit7, creator of Talking Tom & Friends, announced the partnership as a global collaboration across games, licensing, and a dedicated co-branded retail range. The retail collection is described as collectible, with the possibility of further categories to come. Those are the announced areas of scope; no specific game, product, or licensing category beyond them is identified in the announcement text indexed on 30 September 2026. Announcement details
The partnership is planned to begin in 2027. No exact start date or schedule for individual game or retail launches has been disclosed. The announcement also does not identify game platforms, in-game mechanics, product types or SKUs, retailers, territories, prices, or a purchase link.
Why SmileyWorld’s anniversary is part of the timing
The collaboration coincides with SmileyWorld’s 30th-anniversary activity in 2027. The Smiley Company’s 2026 announcement says the brand’s creative library contains more than 3,000 icons. Both figures are company announcement claims, not independently audited measures. Announcement details
#1 Best Overall
- This 12 inch tall Ben plush toy comes packed with features, he plays sounds from the app and has a super fun interactive talkback feature where he will listen and repeat what you say in his voice. This exciting feature is loved by kids and promotes and encourages speaking in younger children - an educational toy that they will love to play with!
- Interact with Ben using the multiple touch points found within his arms, head, stomach and feet, each offering various sound effects, new and familiar to any fan of the Talking Tom And Friends app!
- Ben is a fan favourite and will make a perfect gift and addition to any Talking Friends collection, he is also an original high quality plushie that kids love, he is cuddly, warm and funny.
- We offer a wide selection of Talking Tom And Friends original merchandise, check out our store for offical plushies, backpacks, bundle deals and more!
- Requires 3xAA batteries, not included. Age rating 3+ years.
Nicolas Loufrani, CEO of The Smiley Company, described the partnership this way: “Thirty years ago I added expressions to the original Smiley® and turned a single brand into a language. Talking Tom & Friends speak that language fluently – they don’t just show emotion, they bring it to life. This partnership puts SmileyWorld® where audiences already are: in the games people play every day, in the content they share, and in the products they want to own.” Loufrani’s statement
What has not been announced yet
The announcement establishes the partnership’s broad scope, but not what fans will be able to play or buy. In particular, it does not confirm:
Rank #2
- Cute, Cuddly & Interactive: Ginger has fun and exciting talk bac feature, simply press the button and she'll listen and repeat what you say in her voice.
- Sound Effects: She has included 16 different sounds from the app.
- Official Cuddly Toy: Official Talking Tom & Friends toy produced by Dragon-I Toys.
- Easy to use: Simple press her handto operate, simple and easy for young children to use and have fun.
- Made with quality materials. Features require 3 x AAA batteries, not included.
- Which Talking Tom & Friends games will participate, or whether there will be a limited-time event, permanent content, or another feature.
- What the retail range will contain, including merchandise categories, individual items, or product designs.
- Which countries, retailers, or sales channels will carry the range, or when any individual item or game feature will launch.
- Prices, purchasing links, or a referral or affiliate program.
Until those details are announced, it is not possible to compare products or game experiences, or to say where or when a particular item will be available.
Do not confuse it with other Talking Tom announcements
Outfit7 has separately announced a U.S. Talking Tom Heroes: Suddenly Super toy line featuring plush toys, action figures, and vehicles, alongside an Amazon Kids+ partnership. That is a distinct superhero-series initiative; it has not been identified as part of the SmileyWorld collaboration. Outfit7’s separate announcement
Rank #3
- Features: Fun talkback - press the button to listen and she will repeat what you say in her voice
- Funny Talkback Feature: Promote talking in young children or just have lots of fun with the talkback toy - Simply press her hand and talk to Angela and she will repeat back to you in her own voice, just like the app!
- This cuddly and cute plush toy has standing measurements of 12 inches (~30cm) head-to-toe and seating measurements of 8 inches (~20cm).
- Lasting, quality materials - The stuffed toy is made with soft Polyester material. Dry clean with cloth. Suitable for ages 3+.
- Uses 3x AAA Batteries (not included)
PSi Retail Services has also been named as the U.S. toy distribution partner for Talking Tom Heroes: Suddenly Super. That announcement does not establish a retailer or distributor for the SmileyWorld range. Distribution announcement
Separately, IMG Licensing announced that it represents Talking Tom & Friends for location-based entertainment opportunities across EMEA, the Americas, and Asia Pacific. Its listed areas include theme parks, live shows, family entertainment centers, restaurants, cafés, attractions, and immersive experiences. This is broader franchise licensing context, not a disclosed part of the SmileyWorld partnership. IMG Licensing announcement
Rank #4
- Full of Features including: Talkback, our talking toys repeats what you say in their voice; Sound effects from the official mobile apps and Mouth moves when he talks.
- Funny Talkback Feature: Promote talking in young children or just have lots of fun with the talkback toy - Simply press his hand and talk to Tom and he will repeat back to you in his own voice, just like the app!
- Easy to use - Simply scratch his tummy to activate up to 16 separate sounds from the app, or squeeze his and to activate the brilliant talkback feature!
- This cuddly and cute plush toy has standing measurements of 12 inches (~30cm) head-to-toe and seating measurements of 8 inches (~20cm).
- Lasting, quality materials - The stuffed toy is made with soft Polyester material. Dry clean with cloth. Suitable for ages 3+.
What to check when the first releases are revealed
When official details arrive, check whether a game feature names a specific title and platform, and whether its dates and content are stated. For retail items, look for an explicit co-branding claim, named product, sales territory, retailer, and launch date. Those details will distinguish confirmed collaboration releases from other Talking Tom toys or standalone SmileyWorld merchandise.
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