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There is no single social media image size: use the dimensions and aspect ratio for the specific placement—feed post, Story or Reel, cover, ad, or video thumbnail. As a practical starting point, Instagram portrait feed posts are commonly exported at 1080 × 1350 px (4:5), while vertical Stories and Reels use 1080 × 1920 px (9:16). YouTube’s official recommendation for a standard video thumbnail is 3840 × 2160 px (16:9). These values do not guarantee identical display across devices; platforms may crop or render the same upload differently.
Social media image dimensions at a glance
The table combines common reference sizes from Hootsuite’s September 2026 guide with YouTube’s official thumbnail and banner guidance. Hootsuite’s values are useful export references, not a guarantee that a platform will preserve the exact crop. TikTok’s square and landscape entries below are ad formats, not general organic-post requirements.
| Platform and placement | Dimensions (width × height) | Aspect ratio | Qualification |
|---|---|---|---|
| Instagram square feed post | 1080 × 1080 px | 1:1 | Hootsuite reference |
| Instagram portrait feed post | 1080 × 1350 px | 4:5 | Hootsuite reference |
| Instagram landscape feed post | 1080 × 566 px | About 1.91:1 | Hootsuite reference |
| Instagram Story or Reel | 1080 × 1920 px | 9:16 | Hootsuite reference |
| Facebook landscape image | 1080 × 566 px | About 1.91:1 | Hootsuite reference |
| Facebook square image | 1080 × 1080 px | 1:1 | Hootsuite reference |
| Facebook Story or Reel | 1080 × 1920 px | 9:16 | Hootsuite reference |
| Facebook cover photo | 851 × 315 px | About 2.70:1 | Check Page/profile and device crop |
| X landscape image | 1280 × 720 px | 16:9 | Hootsuite reference |
| X vertical image | 720 × 1280 px | 9:16 | Hootsuite reference |
| X square image | 720 × 720 px | 1:1 | Hootsuite reference |
| X cover photo | 1500 × 500 px | 3:1 | Hootsuite reference |
| LinkedIn landscape image | 1200 × 627 px | About 1.91:1 | Hootsuite reference |
| LinkedIn vertical image | 720 × 900 px | 4:5 | Hootsuite reference |
| LinkedIn square image | 1200 × 1200 px | 1:1 | Hootsuite reference |
| LinkedIn personal cover photo | 1128 × 191 px | About 5.91:1 | Check account/page context |
| TikTok vertical creative | 1080 × 1920 px | 9:16 | Hootsuite reference |
| TikTok landscape ad | 1920 × 1080 px | 16:9 | Ad format; not a universal organic size |
| TikTok square ad | 640 × 640 px | 1:1 | Ad format; not a universal organic size |
| YouTube standard video thumbnail | 3840 × 2160 px recommended; minimum width 640 px | 16:9 | Official YouTube Help |
| YouTube Shorts thumbnail | 2160 × 3840 px recommended | 9:16 | Official YouTube Help |
| YouTube channel banner | 2560 × 1440 px recommended; minimum 2048 × 1152 px | 16:9 at the recommended size | At minimum upload size, safe area is 1235 × 338 px; device views crop the banner |
For Instagram, Facebook, X, LinkedIn and TikTok, these are third-party reference values rather than current platform-owned specifications. The currently available official guidance cited here is for YouTube. Check the destination platform’s live requirements before a campaign, especially for paid placements.
Instagram post size and Story or Reel dimensions
For a common Instagram portrait feed export, use 1080 × 1350 px at 4:5. Square posts use 1080 × 1080 px, and landscape posts use 1080 × 566 px (about 1.91:1), according to Hootsuite’s September 2026 guide. Stories and Reels use a vertical 1080 × 1920 px (9:16) reference frame.
Do not assume a feed image and a vertical Story or Reel will share the same crop. Compose for the placement and keep text, faces, and logos away from edges and interface overlays. Preview the result in the app or publishing workflow before posting.
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Facebook image dimensions and cover photo size
Hootsuite’s reference dimensions for Facebook are 1080 × 566 px for a landscape image, 1080 × 1080 px for a square image, and 1080 × 1920 px (9:16) for Stories and Reels. Its cover-photo reference is 851 × 315 px. Cover display can vary by device and by Page or profile context, so keep important content away from the outer edges and inspect the displayed crop.
X image sizes and header dimensions
For X, Hootsuite lists 1280 × 720 px (16:9) for a landscape image, 720 × 1280 px (9:16) for a vertical image, and 720 × 720 px (1:1) for a square image. Its X cover-photo reference is 1500 × 500 px (3:1). Treat the header as a wide banner rather than a normal post image, and preview it in the account view where it will appear.
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Hootsuite’s common LinkedIn image references are 1200 × 627 px (about 1.91:1) for landscape, 720 × 900 px (4:5) for vertical, and 1200 × 1200 px (1:1) for square. For a personal cover photo, the guide gives 1128 × 191 px. Check the account or Page context: a banner is a different placement from a feed post and can be cropped differently.
TikTok image size: organic creative versus ads
The reference for vertical TikTok creative is 1080 × 1920 px (9:16). Hootsuite also lists 1920 × 1080 px (16:9) for a landscape ad and 640 × 640 px (1:1) for a square ad. Those latter dimensions describe ad formats; do not treat them as universal requirements for organic posts. For paid campaigns, check TikTok’s live ad specifications for the exact format and placement before exporting.
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YouTube thumbnail and channel banner dimensions
Video thumbnails
YouTube’s official Help recommends custom video thumbnails at 3840 × 2160 px, with a 16:9 ratio and a minimum width of 640 px. It also advises, “For videos, try to upload a thumbnail with an aspect ratio of 16:9.” For Shorts, its guidance recommends 2160 × 3840 px at 9:16 and says to try a 9:16 thumbnail ratio. See YouTube’s thumbnail guidance.
There is an important Shorts display exception: YouTube says vertical videos with a 16:9 custom thumbnail may instead show auto-generated 4:5 thumbnails on Home, Explore, and subscription pages. The custom thumbnail remains on the watch feed, watch history, and non-mobile platforms. A thumbnail therefore may not look the same in every discovery surface.
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Channel banners
YouTube recommends a 2560 × 1440 px channel banner; its minimum upload dimensions are 2048 × 1152 px. At that minimum size, the safe area for text and logos is 1235 × 338 px. Since YouTube crops banners on some device views, put essential text and logos within the safe area rather than near the image’s outer edges. The same official Help page covers channel art requirements.
How to choose, crop, and export an image that fits
- Identify the actual placement. Decide whether the asset is for a feed post, Story, Reel, profile or cover image, video thumbnail, or ad. A platform name alone is not enough to determine the correct shape.
- Set the target ratio before resizing. Create a destination-specific crop at the reference dimensions. Do not stretch an image to force it into a new ratio; stretching distorts faces, logos, and objects.
- Protect important content. Keep text, faces, and logos inside the crop-safe area, particularly on vertical placements and banners. Leave clearance for interface elements that can cover the image.
- Export a separate version for each placement. Preserve the original source image, then make a square, portrait, landscape, or vertical version as needed. A single “social media size” is not a reliable master for every surface.
- Preview in context. Inspect the final asset in the platform’s composer, profile, feed, or preview tool. Check the crop on relevant device views; the uploaded dimensions alone cannot guarantee how every placement renders.
- Recheck paid specifications and campaign requirements. Ad formats are not interchangeable with organic-post recommendations. Confirm current platform ad rules before spending on a campaign.
Why the right dimensions can still look wrong
- Aspect-ratio mismatch: The platform may crop the image or leave unused space when its shape differs from the target placement.
- Device-specific rendering: Cover photos and banners can be cropped differently across devices or account contexts. Keep the subject and text away from the edges.
- Interface overlays: Buttons, captions, and other controls can obscure important details in Stories, Reels, and other vertical placements. Preview the actual view.
- Organic versus paid placement: An ad dimension may be appropriate only for that ad format. Verify before applying it to an organic post.
- Outdated or conflicting reference lists: Secondary guides can disagree or combine different placements. For YouTube, prefer its official help pages; for other platforms, validate against current platform guidance where available.
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For example, this cURL call saves a screenshot of a page as WebP:
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curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webp
See the ScreenshotNeo documentation for request options and response details. Python and Node.js versions:
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r = requests.get("https://api.screenshotneo.com/v1/shot", params={"access_key": "YOUR_API_KEY", "url": "https://stripe.com"}, timeout=90)
open("shot.webp", "wb").write(r.content)
const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://stripe.com' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);
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Frequently asked questions
What is the best all-purpose social media image size?
There is no reliable all-purpose size because feed posts, vertical video surfaces, covers, thumbnails, and ads have different shapes. Start from the placement rather than one universal export.
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What does aspect ratio mean?
Aspect ratio is the relationship between an image’s width and height. A 1080 × 1920 px image is 9:16; preserving that ratio while resizing prevents distortion.
Should I use the same file for organic posts and ads?
Only if the specific organic and paid placements accept the same format and crop. Check the live requirements for the ad placement; the TikTok landscape and square sizes listed above are ad references, not universal post sizes.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

