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WIRED reported the 2025 65-inch Samsung The Frame LS03F at $898 on Amazon on October 6, 2026, describing it as 40% off a $1,498 comparison price. A separate deal report put it at $898.99 and called it 50% off Samsung’s $1,799.99 MSRP. Those percentages use different reference prices, and neither report is a live quote: check the retailer’s checkout price, stock, and eligibility before buying.
Which Samsung Frame TV was on sale?
The deal concerned Samsung’s 2025 65-inch The Frame LS03F, US model QN65LS03FAFXZA. Samsung identifies it as a QLED TV with a One Connect Box on its official product page.
It is the standard Frame, not the newer 2026 Frame Pro. WIRED notes the Pro has an enhanced anti-reflective screen and an improved external One Connect box, but its deal coverage does not provide a detailed side-by-side technical test. The older model may appeal at a lower price, but do not assume the two generations perform identically.
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Deal percentages depend on the comparison price. On October 6, 2026, WIRED reported an Amazon price of $898 and called it 40% off $1,498. WIRED also listed the TV at $1,200 at Best Buy and $1,198 at B&H Photo. These are prices reported in that article, not confirmed current offers. WIRED’s deal report provides its retailer comparisons.
#1 Best Overall
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
A separate SammyGuru report said Amazon had it for $898.99 during Prime Big Deal Days on October 6–7, 2026. That report described the price as $901, or 50%, below Samsung’s $1,799.99 MSRP, while noting Amazon’s own list price was $1,497.99. The promotion was reported for Prime members and had a stated two-day window.
| Reported figure | What it was compared with | Source and date |
|---|---|---|
| $898 at Amazon; 40% off | $1,498 comparison price | WIRED, October 6, 2026 |
| $898.99 at Amazon; $901 or 50% off | $1,799.99 Samsung MSRP; the report also cited Amazon’s $1,497.99 list price | SammyGuru, October 6, 2026 |
| $1,200 at Best Buy; $1,198 at B&H Photo | Retailer prices listed alongside the Amazon deal; no discount percentage stated here | WIRED, October 6, 2026 |
The 40% and 50% claims are not contradictory arithmetic on the same baseline: they use different comparison prices. Use the amount shown at checkout, and judge the discount against a clearly named reference rather than treating a percentage as the TV’s value. Prices, inventory, and promotion eligibility can change.
Rank #2
- GLARE FREE WITH NEO QLED: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. Enjoy your favorite shows without distracting reflections, allowing you to immerse yourself in the content—whether the sun is streaming through your windows or that one lamp is on while watching the latest thriller.
- MODERN FRAME DESIGN WITH WIRELESS ONE CONNECT: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- ART MODE / ART STORE: Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
- PANTONE VALIDATED ARTFULCOLOR: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
- SLIM FIT WALL MOUNT INCLUDED: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
Is The Frame a good fit for your room?
Bright, design-conscious spaces
WIRED’s assessment is that the matte, anti-reflective-coated screen makes displayed paintings look less like images on a glossy screen, and that the set gets bright enough for naturally lit rooms. That makes it worth considering if the TV will be visible on a wall when not being used for shows and movies. This is the publication’s product assessment, not a lab measurement.
Dark-room movie watching
WIRED says dark scenes can look lackluster in a dark room because local dimming and black-and-gray contrast are limited. If movie performance in a light-controlled room matters more than the art-display look, compare TVs designed around dark-scene contrast before choosing this one.
Rank #3
- VIBRANT, RICH COLORS WITHOUT THE DISTRACTING REFLECTIONS: Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms¹
- SLEEK DESIGN THAT LOOKS LIKE A WORK OF ART WITH EASY-TO-ACCESS CONNECTIVITY: This art TV beautifully blends into your décor, resembling a picture frame. ² The included Slim Fit Wall Mount sits flush for easy setup, and offers convenient access to connect wired devices³ and stream your favorite content
- TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with access to over 5,000 artworks⁴ from iconic museums and artists worldwide, available through the Art Store⁵ and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience
- HANGS LIKE A PICTURE: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art
- EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated Artful Color brings your favorite artwork to life for a realistic, museum-like viewing experience
Does the art feature require a subscription?
The TV purchase and access to the full Art Store catalog are separate considerations. WIRED reported 30 free rotating art images and a $5-per-month subscription for access to more than 5,000 images. Samsung’s product page says a subscription is required for all Art Store artwork; it describes 30 refreshed artworks monthly through Art Store Streams and more than 70 complimentary ambient-content items throughout the year. These are different content descriptions, so check Samsung’s current service terms and catalog before subscribing.
Samsung also says customizable bezels are sold separately. If you want one, confirm that the specific bezel SKU fits the 65-inch LS03F; compatibility for a particular accessory was not established here.
Quick Recap
Best Value
- OPRAH'S FAVORITE THING 2025: Looks like art, works like a TV. We first picked the Frame TV in 2017, and the new Frame Pro is even slimmer, hanging nearly flush on the wall. And thanks to built in AI, it can now translate dialogue in real time.
- A PICTURE FRAME AESTHETIC WITH WIRELESS CONNECTION HUB**: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art***. Access a curated collection from the Art Store**** or upload your own photos*****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. When you're not watching TV, the matte display and Pantone Validated Artful Color enhance your favorite artwork for a realistic museum-like viewing experience.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced****** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Rank #4
- The Art TV with access to the finest collection of world-class art and the widest design options - Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture, sound, and personalized TV experiences.
- Designed to look like a picture frame - A sleek and elegant design that looks like real art that's a statement piece for any room. Customize it with a variety of bezels to match your décor and personal style. It has a slim design that mounts flush to the wall, so it can easily blend with real art in a gallery wall. Plus you can say goodbye to cluttered device cables — just a single cable is needed to connect to the One Connect Box, where all your devices and power are plugged in.
- Your personal art gallery on your TV - The Frame transforms into a stunning piece of art when you're not watching TV. Select from thousands of pieces from the curated Art Store collection, featuring works from world-renowned museums, galleries and artists — or enjoy a free, rotating selection of over 370 pieces each year, selected to match each season. You can also upload your own artwork or photos for a more personalized collection. Finish the look with the various matte styles and colors complementing the art and integrate it with your decor.
- Life-like picture when it's on, museum-worthy art when it's off - Enjoy vibrant colors when you're watching TV and appreciate life-like art when you're not. Discover subtle details, enhanced contrast, and rich blacks that make your content come alive; and dive into accurate, vivid color expression so you can experience art as you would in a museum.
What to check before ordering
- Confirm the listing is the 65-inch 2025 LS03F, model QN65LS03FAFXZA—not a different size or the Frame Pro.
- Check the current checkout total, seller, stock, and any membership requirement. Historical deal coverage does not establish today’s price or availability.
- Decide whether the matte art-display look and bright-room handling matter more to you than dark-room contrast.
- Budget separately for Art Store access if you want the full catalog, and verify current subscription terms directly with Samsung.
- If adding a bezel, verify its exact model-year and size compatibility before purchase.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
