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Samsung held Galaxy Unpacked in San Francisco on February 25, 2026. The event has passed: Samsung unveiled the Galaxy S26 series and Galaxy Buds4 series. Its invitation, issued February 11, had announced a 10 a.m. Pacific start and livestreams on Samsung.com, Samsung Newsroom and YouTube.
When was Samsung Galaxy Unpacked?
Samsung announced on February 11, 2026, that it would hold Galaxy Unpacked in San Francisco on February 25. The event is now over; Samsung’s replay confirms it took place as scheduled. Samsung’s February 11 invitation and its event replay document the announcement and outcome.
What time did the livestream start, and where could viewers watch?
Samsung listed the start as 10 a.m. Pacific Time, 1 p.m. Eastern Standard Time, 6 p.m. GMT and 7 p.m. Central European Time. The livestream was available on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel, according to the event invitation.
What did Samsung announce?
Galaxy S26, S26+ and S26 Ultra
Samsung unveiled three phones: Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra. Samsung’s announcement says pre-orders began February 25, the day of the event. Its phone announcement describes the lineup and its features.
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Samsung said the S26 Ultra delivered up to 19% higher CPU performance, 39% higher NPU performance and 24% higher GPU performance than the previous generation. These are Samsung-published comparisons, not independent benchmark results. Samsung also describes the Ultra’s built-in Privacy Display as limiting side-angle viewing without a separate screen protector; that is the manufacturer’s product description, not an independent assessment. Samsung’s announcement and its first-look report provide those details.
Galaxy Buds4
The event also introduced the Galaxy Buds4 series, as confirmed on Samsung’s replay page.
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- IMMENSELY IMMERSIVE: No matter where you are or what you’re watching, your favorite videos and more come to life with the vibrant display on Galaxy S26
- FIT EVERYONE IN THE SHOT: Group selfies are easier on your Samsung phone with a wider front camera⁴ that captures more of the scene, so no one gets left out of the moment
What Samsung said about its AI focus
Samsung’s announcement quoted TM Roh, CEO, President and Head of Samsung Electronics’ Device eXperience (DX) Division: “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.” This is Samsung’s stated design goal, rather than an independent evaluation of the phones’ AI features. Samsung’s announcement.
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- FAST. POWERFUL. AI-READY: Power through your day with AI-accelerated performance from our fastest, smoothest and most powerful Galaxy processor yet, built to keep up with everything you do
- IMMENSELY IMMERSIVE: No matter where you are or what you’re watching, your favorite videos and more come to life with the vibrant display on Galaxy S26
- FIT EVERYONE IN THE SHOT: Group selfies are easier on your Samsung phone with a wider front camera⁴ that captures more of the scene, so no one gets left out of the moment
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- FAST. POWERFUL. AI-READY: Power through your day with AI-accelerated performance from our fastest, smoothest and most powerful Galaxy processor yet, built to keep up with everything you do
- IMMENSELY IMMERSIVE: No matter where you are or what you’re watching, your favorite videos and more come to life with the vibrant display on Galaxy S26
- FIT EVERYONE IN THE SHOT: Group selfies are easier on your Samsung phone with a wider front camera⁴ that captures more of the scene, so no one gets left out of the moment
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