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Samsung Electronics America says its The Frame hospitality display, model HL03H, is now available to hotels in the United States in 55-, 65-, and 75-inch sizes. The 4K QLED TV is designed to show hotel-selected artwork or other visuals when guests are not watching television, alongside casting, translation, and hotel-service features. Samsung’s announcement establishes U.S. market availability—not installations at named hotels or adoption across the luxury-hotel sector.
What Samsung announced in the United States
In an October 8, 2026 announcement, Samsung Electronics America said The Frame hospitality model HL03H was available in the U.S. market in 55-, 65-, and 75-inch sizes. The company positions it for luxury hotels and other premium hospitality settings, where a screen can function as both a television and a display for property-selected visuals.
The U.S. size list differs from the global launch announcement. At HITEC 2026 in San Antonio on June 16, Samsung listed 43-, 55-, 65-, and 75-inch versions globally and said rollout would begin in the second half of 2026. Samsung cautioned that availability and sizes vary by region; the 43-inch size is not listed in its later U.S. announcement.
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Artwork and property-selected visuals
Samsung describes HL03H as a 4K QLED hospitality display with an anti-glare panel and slim-fit wall mount. Its Collection Hub can show artwork, photography, or brand visuals selected by the hotel when the TV is not in use. Samsung says the property must curate and own the artwork displayed through this function; the U.S. announcement does not establish consumer Art Store access for hotels.
#1 Best Overall
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
The hospitality model integrates key connection components into the display, so it does not require a separate One Connect Box. Optional magnetic bezels let a property adapt the display’s appearance to a room, although compatible bezel types vary by country and model.
Guest entertainment and personalization
Guests can use Google Cast and Apple AirPlay to share compatible content from personal devices. Samsung’s global launch announcement says guests connect by scanning a QR code rather than entering a separate login, and that connection information is deleted at checkout. Actual compatibility and availability depend on the supported model, device, software, and region.
Rank #2
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Generative Wallpaper lets guests create AI-generated screen backgrounds. Live Translate can provide translated subtitles for supported content and languages. Samsung lists English, French, German, Italian, Korean, and Spanish, and says the feature requires supported broadcast content with closed captioning.
Hotel services and centralized administration
Samsung says its LYNK Cloud platform can support digital concierge functions such as property information, bookings, and room-service orders. It can also provide remote TV-status monitoring, content distribution, and business-intelligence views of guest content use. LYNK Cloud is sold separately, and some functions vary by region. Samsung also identifies its Tizen Enterprise Platform and Knox security in the U.S. announcement; the company’s hospitality display business page provides product and sales information.
Rank #3
- SPECTACULAR MINI LED-POWERED GLARE-FREE PICTURE: Experience bold contrast in both dark and bright scenes with precise mini LED lighting that reveals hidden details. When you're not watching shows, our best Art TV picture delivers spectacular 4K visuals that reveal masterpieces to rival those in museums and galleries. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections — so you can fully enjoy your favorite True Crime series, Cubist masterpiece from MoMA, or both
- A PICTURE FRAME AESTHETIC WITH WIRELESS CONNECTION HUB¹: Cutting-edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels² to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires¹ and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it's on and art when it's off
- TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with Art Mode.³ Transform your TV into one of over 5,000 Art Store⁴ pieces from renowned artists like Salvador Dali and museums such as The Met and MoMA. Adaptive brightness, motion sensors and a matte finish recreate the look of real canvas, while customizable layouts let you refresh your space for any occasion
- EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Immerse yourself in stunningly accurate colors and breathtaking skin tones, expertly validated by the renowned Pantone professionals. As the leading authorities on color fidelity, Pantone guarantees that every hue and tone you see on screen is a true-to-life representation. This enhances your viewing experience, whether you're captivated by your favorite True Crime series or admiring a magnificent masterpiece from MoMA. Indulge in a world of vibrant visuals that elevate every moment
- HANGS LIKE A PICTURE: Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With a minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it
What is—and is not—established about hotel adoption
Samsung’s U.S. announcement describes the HL03H as available to the market, but names no U.S. hotel customers and reports no completed HL03H installations. The June global announcement is likewise a product launch, not a deployment report. That means the launch supports claims about availability and intended use, not that The Frame has already spread across luxury hotels.
A separate Samsung Business Insights case study about voco Times Square – Broadway says the property installed 436 Samsung hospitality TVs. It does not identify those televisions as HL03H The Frame models, so that figure is not an adoption count for The Frame.
Rank #4
- GLARE FREE WITH NEO QLED: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. Enjoy your favorite shows without distracting reflections, allowing you to immerse yourself in the content—whether the sun is streaming through your windows or that one lamp is on while watching the latest thriller.
- MODERN FRAME DESIGN WITH WIRELESS ONE CONNECT: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- ART MODE / ART STORE: Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
- PANTONE VALIDATED ARTFULCOLOR: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
- SLIM FIT WALL MOUNT INCLUDED: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
What hotel buyers should compare
For a hotel evaluating HL03H against conventional hospitality TVs or other commercial displays, the useful questions are about the property’s requirements rather than a presumed performance advantage. Samsung’s announcements describe capabilities, but do not provide independent comparative testing.
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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →- Room design: Consider whether artwork presentation, anti-glare viewing, slim mounting, and optional bezels suit the room and installation plan.
- Guest experience: Check the supported casting devices, translation languages and content requirements, and which personalization features are enabled for the property.
- Property services: Confirm which concierge, booking, and room-service functions can connect to the hotel’s systems and whether the needed LYNK Cloud features are available in the region.
- Operations and security: Assess centralized monitoring, content distribution, platform administration, and security requirements with the hotel’s IT and AV teams.
- Total deployment scope: Clarify software, accessories, installation, and service requirements. LYNK Cloud is separately sold; the announcements do not provide a complete package price.
- Regional fit: Verify the exact model, screen size, bezel compatibility, and feature availability for the country where the property operates.
What Samsung says about the hospitality design
Mark Kelly, Head of Enterprise Sales – Display Solutions Division at Samsung Electronics America, said: “As luxury hospitality evolves, the most memorable in-room stays will feel more personal and connected without compromising their design integrity.” Samsung Electronics executive Hyoung Jae Kim described The Frame for hotels as bringing one of the company’s TV experiences to hospitality businesses. These are company statements about the product’s positioning, not independent evidence of hotel or guest preferences.
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