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Samsung is bringing its Art Store into Eichholtz’s showroom at High Point Market, pairing The Frame Pro with artwork from The Metropolitan Museum of Art (The Met) and Eichholtz furnishings. The October 17–21, 2026 activation is aimed at design professionals attending the trade market; it is a showroom display and panel, not a general-public product launch. [Samsung US Newsroom]
What Samsung is showing at High Point Market
The installation puts The Frame Pro into a furnished Eichholtz interior and uses Samsung Art Store to display works from The Met. Samsung says the selection includes “Tales of Fall”; its announcement also identifies “Autumn Landscape with a Colliery” by George Price Boyce and “The Funeral” by Édouard Manet as works courtesy of The Met, displayed through Art Store. These examples show how a television can serve as a changing art display in a designed room, rather than being treated only as a screen for viewing programs.
Samsung says the televisions in the installation use customizable Deco TV Frames bezels. The bezels are sold separately, and compatibility should be checked for the specific television model.
When and where the panel takes place
The panel, “Beyond the Black Box: The New Role of Art, Design & TVs in the Home,” is scheduled for Sunday, October 18, 2026, at 11 a.m. at Eichholtz, 129 S. Hamilton St. The High Point Market event listing names Corey Damen Jenkins, Leanne Graeff and Daria Britt Greene, with Cindy Hodnett as moderator. Samsung identifies Graeff as General Manager of Product Design for The Met Store and Licensing, and Greene as Global Head of Content and Curation for Samsung Art Store. [High Point Market event listing]
#1 Best Overall
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
What attending design professionals can claim
Samsung’s October 8 announcement describes an offer for design professionals attending High Point Market: 25% off The Frame and The Frame Pro, plus a 90-day Art Store trial. Codes are available at the Eichholtz showroom and the panel, while supplies last. Samsung describes the trial as exclusive to attending professionals. These are event-specific terms announced for October 17–21, 2026, not a standing discount or trial; confirm availability at the event. [Samsung US Newsroom]
How Samsung Art Store works—and what it costs
Art Store is a subscription service for displaying digital artwork on supported Samsung televisions; it is separate from the television itself and from any decorative bezel. Samsung’s US announcement lists the subscription at $4.99 per month, plus taxes and fees, as of October 8, 2026. A Samsung Account and Wi-Fi are required, and Samsung says the service works only on select TV models. Availability of individual artworks can vary. Check support for the exact model and region before buying a TV on the assumption that it can access the service. [Samsung US Newsroom]
Rank #2
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Samsung says its catalogue includes more than 5,000 artworks from over 800 artists. A June 2026 global announcement describes more than 5,000 works in 4K, over 800 artists and more than 80 partners; these are Samsung’s stated catalogue figures, not an independently audited count. The global announcement lists Art Store availability in its expanded 2026 Art TV lineup—The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED—with OLED support limited in the announcement’s footnote to S95H and S99H. The US announcement’s broader caution remains important: support depends on the specific model. [Samsung Global Newsroom]
What this demonstration does—and does not—establish
The showroom offers a design-focused example of a TV displaying art alongside furniture and décor. It does not provide a technical comparison of The Frame and The Frame Pro, so it is not evidence of differences in picture quality, installation, sizes, connectivity or price. Nor does the event establish that every Samsung TV supports Art Store. For a buying decision, verify the model’s Art Store eligibility and the separate costs of the subscription and any compatible bezel.
Quick Recap
Best Value
- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Rank #4
- GLARE FREE WITH NEO QLED: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. Enjoy your favorite shows without distracting reflections, allowing you to immerse yourself in the content—whether the sun is streaming through your windows or that one lamp is on while watching the latest thriller.
- MODERN FRAME DESIGN WITH WIRELESS ONE CONNECT: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- ART MODE / ART STORE: Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
- PANTONE VALIDATED ARTFULCOLOR: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
- SLIM FIT WALL MOUNT INCLUDED: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
Rank #3
- SPECTACULAR MINI LED-POWERED GLARE-FREE PICTURE: Experience bold contrast in both dark and bright scenes with precise mini LED lighting that reveals hidden details. When you're not watching shows, our best Art TV picture delivers spectacular 4K visuals that reveal masterpieces to rival those in museums and galleries. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections — so you can fully enjoy your favorite True Crime series, Cubist masterpiece from MoMA, or both
- A PICTURE FRAME AESTHETIC WITH WIRELESS CONNECTION HUB¹: Cutting-edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels² to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires¹ and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it's on and art when it's off
- TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with Art Mode.³ Transform your TV into one of over 5,000 Art Store⁴ pieces from renowned artists like Salvador Dali and museums such as The Met and MoMA. Adaptive brightness, motion sensors and a matte finish recreate the look of real canvas, while customizable layouts let you refresh your space for any occasion
- EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Immerse yourself in stunningly accurate colors and breathtaking skin tones, expertly validated by the renowned Pantone professionals. As the leading authorities on color fidelity, Pantone guarantees that every hue and tone you see on screen is a true-to-life representation. This enhances your viewing experience, whether you're captivated by your favorite True Crime series or admiring a magnificent masterpiece from MoMA. Indulge in a world of vibrant visuals that elevate every moment
- HANGS LIKE A PICTURE: Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With a minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it
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