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Salesforce B2B Commerce is a configurable platform for building online stores where business buyers can see the products and prices intended for their account, then place orders through a managed checkout. Its core pieces—buyer accounts and groups, product entitlements, price books, storefront tools, and checkout services—work together, while payment providers and many implementation details depend on the Salesforce org and its configuration.
What Salesforce B2B Commerce does
Salesforce describes B2B Commerce as a platform for creating customer-facing storefronts, configuring pages with templates and Experience Builder, and setting up search, carts, checkout, and payment. Commerce data can include accounts, products, price books, and entitlements. Salesforce also describes using the platform for a direct-to-consumer channel in the same org, but whether that fits a particular business depends on its setup and subscription.
Salesforce’s current overview lists Developer, Unlimited, and Enterprise editions as supported. That list is not a purchasing recommendation: check the current Salesforce documentation and your subscription for edition availability and feature entitlements. Salesforce B2B Commerce
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1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesHow buyer access and B2B pricing fit together
The buyer-specific data model is what lets a store serve different business customers without presenting every visitor with the same catalog and price. Salesforce’s training material describes using buyers, buyer groups, entitlement policies, and price books to organize access by customer or segment. That can support tiered or buyer-specific prices and restrict products or prices according to negotiated contracts. Engage Buyers and Close Sales with B2B Commerce
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For store setup, Salesforce directs administrators to select a price book and pricing strategy, with a custom price-check provider as an option. One documented configuration detail applies to physical products: a product needs a price book entry without a Product Selling Model for its price to appear on category and search pages. This requirement should not be generalized to every catalog or product model. Set Up Pricing for B2B Stores
What buyers can do in the storefront
Storefront capabilities described by Salesforce include responsive page templates, search and recommendations, cart and checkout services, buyer and product management, promotions, and quote management. When a buyer needs negotiated pricing, the buyer can request a quote; a merchant can edit and approve it. Salesforce also describes saved carts or order templates, cart sharing, split shipments, and delivery estimates. These options depend on configuration and release, so confirm which are enabled in the target store. Salesforce Trailhead’s B2B Commerce overview
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- Works with Apple devices with a Lightning connector.
How B2B Commerce checkout works
Salesforce characterizes checkout as a state-driven process that turns a shopper’s cart into a permanent order. The process uses Commerce APIs and can run calculations asynchronously as cart and buyer information becomes available. In broad terms, the implementation flow is to add items to a cart, start checkout, check checkout status, update checkout information, process payment, and place the order. B2B Commerce Checkout Process with Commerce APIs and Implement B2B Commerce Checkout Flow
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In the standard flow, adding an item to an active cart runs pricing and promotion calculations. A checkout cart can also run inventory checks; a shipping address can prompt shipping and tax calculations. Starting checkout creates or reuses a checkout session and runs relevant calculators. Entering or changing delivery information can cause shipping and tax to be recalculated. The exact sequence depends on cart state and configuration. How Standard B2B Commerce Checkout Works
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Payment authorization comes before order validation and creation. Commerce Checkout APIs collect cart, customer, shipping, and payment information and connect checkout to payment, shipping, and tax calculation services. For registered buyers, the APIs can return saved addresses and payment methods; a saved shipping address can trigger shipping and tax calculations when checkout starts. Salesforce Commerce Checkout APIs
Payment gateways and checkout customization
Salesforce documents both Salesforce Payments and third-party payment providers as checkout options. A provider may be available through a package or adapter; if no suitable adapter is listed, an implementer can obtain one through AppExchange or create a custom adapter. Salesforce instructs implementers to test gateway behavior and review PaymentGatewayLogs for failures before publishing. Connect a Payment Gateway to Store Checkout
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- Configuration software makes configuration changes easy,works with: Windows OS and Mac OS
For customizing checkout and related services, Salesforce says Commerce extensions for areas such as pricing, inventory, shipping, and tax were introduced in Winter ’24. The checkout integrations framework remains supported, while Salesforce recommends extensions for more targeted customization and broader Commerce-domain availability. Check current Salesforce guidance and compatibility with the target org before choosing an approach. Checkout Integration
Choosing integrations and planning the implementation
Integration needs follow the business process: a store may need a payment gateway, tax calculation, shipping services, search or recommendations, or an ERP connection. Salesforce AppExchange’s Commerce collection includes examples in these categories, including SAP ERP connectivity. Listings and their terms can change; their presence does not establish endorsement or affiliate terms. Salesforce AppExchange Commerce Cloud collection
Salesforce’s implementation lifecycle distinguishes developer, org admin, and store admin responsibilities. Developer work can include implementing Buyer Experience APIs, creating custom Lightning Web Components, extending Buyer Experience SDK interfaces, and packaging deployments. This is why an implementation may combine administration and configuration with code and integration work; the role model alone does not establish a fixed project duration or cost. Implementation Lifecycle: Personas
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
