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The GeForce RTX 4070’s $599 starting price was first reported as a leak, but NVIDIA later confirmed that same price as its launch MSRP. That was $150.99 below the earlier $749.99 expectation—not a sign that the card was inexpensive by past-generation standards.
What did the RTX 4070 price leak say?
A report from Tom’s Hardware on April 2, 2023 said a leak put the GeForce RTX 4070 at $599 and listed its total graphics power at 200W. The report cautioned that the specifications circulating at the time came from leaks rather than NVIDIA confirmation. Read Tom’s Hardware’s report.
The $599 rumor followed earlier discussion of a $749.99 price. Notebookcheck later described the reported change as a reduction from $749.99 to $599.99 and said the final MSRP reportedly surprised add-in-board partners. That partner reaction was part of leak coverage, not a statement confirmed by NVIDIA. Notebookcheck’s report.
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Did NVIDIA confirm the $599 price?
Yes. NVIDIA’s official announcement said: “Introducing the GeForce RTX 4070, available April 13th, starting at $599.” The company confirmed the starting price and April 13, 2023 availability. See NVIDIA’s GeForce announcement.
#1 Best Overall
- Powered by NVIDIA DLSS3, ultra-efficient Ada Lovelace arch, and full ray tracing
- 4th Generation Tensor Cores: Up to 4x performance with DLSS 3 vs. brute-force rendering
- 3rd Generation RT Cores: Up to 2x ray tracing performance
- OC edition: Boost Clock 2550 MHz (OC Mode)/ 2520 MHz (Default Mode)
- Axial-tech fan design features a smaller fan hub that facilitates longer blades and a barrier ring that increases downward air pressure
NVIDIA’s April 12, 2023 newsroom release presented the RTX 4070 as an Ada Lovelace GPU with DLSS 3 and real-time ray tracing. It also said NVIDIA expected most modern games to run above 100 frames per second at 1440p; that is the company’s performance claim, not a universal result across games or settings. Read the NVIDIA newsroom release.
How much cheaper was it than expected?
Compared with the earlier $749.99 expectation, NVIDIA’s confirmed $599 starting MSRP was $150.99 lower. That explains the “much cheaper” framing: it was cheaper than the anticipated price, not necessarily cheap in absolute terms.
Rank #2
- AI Performance: 767 AI TOPS
- OC mode: 2632 MHz (OC mode)/ 2602 MHz (Default mode)
- Powered by the NVIDIA Blackwell architecture and DLSS 4
- Axial-tech fan design features a smaller fan hub that facilitates longer blades and a barrier ring that increases downward air pressure
- A 2.5-slot design maximizes compatibility and cooling efficiency for superior performance in small chassis
For a generational reference, PC Gamer reported that the RTX 3070 launched at $499. The RTX 4070’s $599 starting MSRP was therefore $100 higher than its predecessor’s launch price. These are historical launch MSRPs, not a comparison of current retail prices. PC Gamer’s price report.
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What does the $599 figure mean for buyers?
$599 was the card’s starting MSRP at launch, not a guarantee that every RTX 4070 model or retailer would charge that amount. Add-in-board partner cards can be listed at different prices, and a historical MSRP does not establish current availability or street price.
Rank #3
- Graphics Processing Unit (GPU)/Clock Speed: Powered by the NVIDIA GeForce RTX 4070 graphics processing unit (GPU) with a 2.48 GHz boost clock speed.
- On-board Memory: 12GB GDDR6X
- Interface Compatibility: PCI Express 4.0 and earlier PCI Express 3.0. Offers compatibility with a range of systems.
- Technologies: 5,888 NVIDIA CUDA Cores, 2.48 GHz Boost Clock, Dedicated Ray Tracing Cores, Dedicated Tensor Cores, NVIDIA DLSS, Game Ready and NVIDIA Studio Drivers, NVIDIA GeForce Experience, NVIDIA Broadcast, NVIDIA G-SYNC, NVIDIA GPU Boost, GDDR6X Graphics Memory, PCI Express Gen 4
- HDMI and Display Port outputs: Enable flexible connectivity
If comparing an RTX 4070 with another graphics card, look beyond launch price: compare actual current listings, 1440p performance in the games you play, ray tracing, supported features such as DLSS 3, VRAM capacity, board power and availability. NVIDIA’s above-100-fps-at-1440p statement is a company claim about most modern games, not a substitute for game-by-game results.
Quick Recap
Rank #4
- Powered by NVIDIA DLSS 3, ultra-efficient Ada Lovelace architechture, and full ray tracing
- 4th Generation Tensor Cores: Up to 4x performance with DLSS 3
- 3rd Generation RT Cores: Up to 2x ray tracing performance
- Powered by GeForce RTX 4070
- Integrated with 12GB GDDR6X 192-bit memory interface
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
