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American Bankers Association (ABA) President and CEO Rob Nichols announced on CNBC’s Squawk Box on October 1, 2026, that the association is relaunching its #BanksNeverAskThat and #PracticeSafeChecks campaigns. The first focuses on recognizing scams, including AI-enabled impersonation; the second offers guidance on check fraud for consumers and small businesses.
What did Rob Nichols announce on CNBC?
The ABA is bringing back both campaigns, which it says have had more than 2,500 participating banks since their launch. That participation figure is reported by the ABA and has not been independently audited in the cited coverage. The 2026–2027 #BanksNeverAskThat campaign adds a “Scam Slayer” initiative, while #PracticeSafeChecks returns with practical check-safety guidance.
Nichols said scams are becoming harder to detect as criminals use AI and deepfakes to impersonate trusted people and organizations. He also said social media platforms and telecommunications companies have an important role in preventing scams, and called for a whole-of-government approach, according to ABA Banking Journal.
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| Campaign | Focus | Who it is for |
|---|---|---|
| #BanksNeverAskThat | Recognizing scams and phishing attempts, including impersonation using AI or deepfakes; the 2026–2027 effort also highlights “Scam Slayers” who help prevent losses. | Consumers and bankers |
| #PracticeSafeChecks | Practical steps to reduce check-fraud risk and use checks more safely. | Consumers and small businesses |
The ABA says the Scam Slayer initiative will feature profiles and stories of people who intervened before victims lost money. The campaign’s goal is to help people recognize warning signs and protect themselves or others.
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How can you tell if a bank call, text, or video may be a scam?
A convincing voice, image, or video is not proof that the person contacting you is genuine. The ABA warns that AI can make messages and recordings appear to come from a bank, government agency, business, friend, or relative. Watch for the behavior behind the message, not just how authentic it sounds or looks:
- Unexpected contact that you were not anticipating.
- Pressure to act immediately or keep the conversation secret.
- A request to move money.
- Requests for account numbers, passwords, PINs, or other sensitive information.
If a request seems suspicious, stop and verify it independently. Call the person or organization using a number you already know is trusted, or use another established contact method. Do not rely on contact details supplied in the suspicious message, or treat a familiar voice or realistic video as sufficient verification. ABA executive vice president for risk, fraud and cybersecurity Paul Benda puts it this way: “A familiar voice or realistic video is no longer enough to prove that a request is legitimate.”
How can small businesses reduce check-fraud risk?
#PracticeSafeChecks addresses check fraud with practical prevention guidance. The ABA’s earlier campaign description points businesses to Positive Pay, when offered by their bank, and digital payment options where appropriate. These are risk-reduction measures, not guarantees that fraud will be prevented. The campaign also encourages digital payments where possible and includes safer check-writing tips, such as using a gel pen. A pen choice alone cannot eliminate check fraud.
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Consumers can visit BanksNeverAskThat.com and PracticeSafeChecks.com for public information. The ABA says the participating-bank toolkit includes videos, customizable social media content, print materials, and branch and ATM signage in English and Spanish.
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Banks and state association members can register for the toolkit at no cost through the ABA’s campaign registration page; an ABA account is required. Banks that participated previously must register again for 2026 access. Campaign materials and access instructions may change.
Quick Recap
Best Value
- 【LARGE CAPACITY】This currency album Includes 50 double-sided pockets (100 slots total), neatly storing up to 100 banknotes, tickets, cards, stamps, bills, documents, invoices—keeping your collection tidy and easily accessible.
- 【UNIVERSAL SIZE】Each pocket measures 16 x 8.3 cm (approx. 6.3" x 3.3"), designed to fit most international currencies, protects world paper money from dust, wear, and damage.
- 【EXCELLENT QUALITY】Features a high-quality waterproof blue PU leather cover. Eco-friendly transparent PP pages offer clear visibility and long-lasting protection.
- 【PASSWORD LOCK FOR ADDED SECURITY】Equipped with a 3-digit combination lock. Set your own code to prevent accidental opening and keep contents safe from children, pets, or mishandling.
- 【PERFECT GIFT IDEA】An ideal present for currency collectors, hobbyists and travelers. Great for birthdays, holidays, or special occasions.
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