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Retro tech is attracting interest among Gen Z and younger Millennials, but the headline claim needs a qualification: the reported “about two-thirds” figure refers to analog technology broadly, not to analog cameras alone. The category includes items such as vinyl records and flip phones as well as older digital cameras, instant film and film cameras. YPulse’s public summaries also report interest in going more analog, but do not publish a camera-only ownership figure.
What does the “two-thirds” finding actually measure?
Digital Camera World’s 2026 report of a YPulse finding says about two-thirds of Gen Z and younger Millennials use analog tech. The examples span several categories: old digital cameras, instant film and film cameras, plus vinyl records and flip phones. It is therefore a measure of broad analog-tech use, not evidence that two-thirds own or use analog cameras. Digital Camera World’s coverage attributes the finding to a survey of about 1,500 people aged 13–39 in the United States and Canada.
The public YPulse summaries reviewed do not show the detailed question wording or a camera-specific breakdown. The exact percentage behind the rounded “two-thirds” description also cannot be verified from the accessible summaries. Read the figure as a reported broad-category result, not a precise camera-ownership statistic.
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What YPulse’s public 2026 summaries do show
YPulse’s public pages describe two North America reports relevant to the trend. The Tech / Device Usage Report overview says its survey covered 1,500 people aged 13–39 in the United States and Canada, with fieldwork in March 2026. Its summary says nearly two-thirds wanted to go more analog that year. That is stated intent; it does not establish that respondents already used or owned analog devices.
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- 📷 Film-saving: You can have twice as many images per roll. For example, a film roll with 36 exposures can yield around 72 half-frame photos - doubled!
- 📷 Lightweight and Easy-to-use: The pocket-size camera is light and tiny, and hence convenient for you to bring along daily. Since its instructions are simple, it is suitable for all analog hobbyists.
- 📷 Built-in Flash: Turning on the flash by adjusting the silver ring around the lens so that you can use KODAK EKTAR H35 during days and nights, outdoor and indoor.
- 📷 Four colours: Black, brown, sage and sand. Neat and natural.
- 📷 Perfect for Beginners: The point-and-shoot camera is easy to use for new analogue hobbyists.
A separate Going Analog report page describes a survey of 1,500 people aged 13–39 in the United States and Canada, fielded in May 2026. The accessible page outlines the report’s scope but does not provide detailed result tables. The two survey descriptions should not be conflated: one supports a reported measure of intention, while the article’s broad-use claim is reported through secondary coverage. YPulse’s reports overview provides the public report summaries.
Does this prove film cameras are popular with Gen Z?
It supports the idea that analog culture and retro devices are on some young consumers’ radar. It does not establish how many Gen Z respondents use film cameras, instant cameras or any other specific photography format. Nor do the public summaries establish that the pattern is uniform across ages, the United States and Canada, or different product categories.
Rank #2
- 📷 Film-saving: You can have twice as many images per roll. For example, a film roll with 36 exposures can yield around 72 half-frame photos - doubled!
- 📷 Lightweight and Easy-to-use: The pocket-size camera is light and tiny, and hence convenient for you to bring along daily. Since its instructions are simple, it is suitable for all analog hobbyists.
- 📷 Built-in Flash: Turning on the flash by adjusting the silver ring around the lens so that you can use KODAK EKTAR H35 during days and nights, outdoor and indoor.
- 📷 Perfect for Beginners: The point-and-shoot camera is easy to use for new analogue hobbyists.
- 📷 Five colors: Off-white, black, brown, sage and sand. Neat and natural.
Photography examples such as film cameras, instant cameras and screen-free digital cameras help explain the range of ways someone might explore a less screen-focused experience. Camp Snap and Flashback One35 V2 are examples of screen-free digital cameras, not film cameras. Their inclusion as examples is not evidence that survey respondents own them or that YPulse endorsed them. YPulse’s public article on young consumers going analog discusses the trend and related examples.
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- Separate use from intention: reported use of analog tech and a desire to go more analog are different measures.
- Separate cameras from other devices: a broad category that includes records and phones cannot answer a camera-ownership question.
- Keep the geography and age range in view: the public 2026 report summaries describe North America respondents aged 13–39 in the United States and Canada, not all young people worldwide.
- Do not assume a universal trend: the accessible summaries do not establish that every age group or product category behaves alike.
What the finding means for someone choosing a camera
The survey summaries describe consumer interest, not which camera type is best or what the products cost to use. The useful choice is the experience you want: film and instant cameras use photographic film, while screen-free digital models capture digital files without the usual on-camera screen interaction. These are distinct formats, and a broad analog-tech statistic cannot tell you which one will suit you.
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- Models: Canon sold this camera as New EOS Kiss in Japan, EOS Rebel G in USA/Canada. They are essentially the same camera
- Autofocus Precision: The Rebel G features a reliable autofocus system with a wide-area autofocus point, ensuring accurate and sharp focus on your subjects, whether you’re shooting portraits, landscapes, or action scenes.
- User-Friendly Interface: Designed with simplicity in mind, the Rebel G’s intuitive controls and clear LCD display make it easy to adjust settings and manage your shooting preferences, even if you’re new to film photography.
- Versatile Shooting Modes: Enjoy a range of shooting modes, including full auto, program, aperture priority, and shutter priority. This flexibility allows you to experiment and capture stunning images in various conditions.
- Built-In Flash: The integrated flash provides reliable illumination for low-light environments and fill flash for bright conditions, ensuring well-exposed photos in diverse lighting situations.
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- ✨ Built-in Star Filter: Photographs tiny light sources to create a four-beam flare on light spots.
- 🔍 Coated, Improved Glass Lens: One element of glass lens sharpens the clarity of the images.
- 💡 Bulb Function (Long Exposure): Helps to capture the trail of moving objects, mostly at night.
- 📷 Tripod Hole: Uses a tripod to keep your camera steady to support long exposure photography.
- ⚠️ This bundle included one roll of Ultramax400 24exp film. While battery, cable release and tripod are not included.
Rank #3
- Shutter Speed: The AE-1 offers a range of shutter speeds from 1/1000 to 2 seconds, along with a Bulb mode for long exposures, allowing for creative control over your shots.
- TTL Metering: Its built-in Through-The-Lens (TTL) metering system ensures accurate exposure readings, helping you capture the perfect shot in various lighting conditions.
- Interchangeable Lenses: Compatible with Canon FD lenses, the AE-1 opens up a world of photographic possibilities, from wide-angle to telephoto.
- Auto and Manual Modes: With both automatic and manual exposure settings, photographers can easily switch between point-and-shoot convenience and hands-on control.
- Durable Design: The camera features a robust metal body and a sleek, classic aesthetic, making it not only functional but also a stylish accessory.
- Choose film or instant photography if the physical-film process or a physical print is the draw; check the particular camera’s film format and processing requirements before buying.
- Consider a screen-free digital camera if you want digital files with fewer opportunities to review images on the camera itself. Check how its files transfer to your phone or computer.
- Compare the workflow, not just the retro look: consider whether you want prints or files, the ongoing cost of film and development where applicable, how images are transferred, and how much manual control you want.
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