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Pump.fun’s reported revenue and the 81% memecoin statistic measure different things. The revenue figures describe how much the platform’s trading activity generated over a short, dated window. The 81% figure describes the price path of a sample of tokens that Talos could price on centralized exchanges, and it does not describe most Pump.fun launches. A platform can collect fees while most of the coins it hosts lose value, so the two headlines do not contradict each other.

What the 81% figure actually measures

The statistic comes from Talos’s report “The Death and Life of the Average Memecoin,” published October 6, 2026, and written by Victor Ramirez, Senior Data Scientist. In its return-comparison sample of 151 tokens, 81% fell at least 90% from their all-time high (ATH). Only five of those 151 tokens (3.3%) later regained that high. Ramirez summarized the pattern this way: “Memecoins peak fast and die slowly.”

An ATH can only be identified after the fact. Talos notes that comparing tokens against their ATH is inherently unfavorable to them, because a coin’s peak is often a brief spike that no later price can match. The statistic therefore shows how far prices fell from peaks that were already known, not what an investor could have sold at.

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Two drawdown thresholds you should not mix up

Talos uses two different drawdown thresholds, and the headline blends them. The table below separates them.

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Measure Drawdown threshold Sample size What it supports
Return-comparison statement Fell at least 90% from ATH 151 tokens The 81% headline and the 5 of 151 (3.3%) recovery count
Survival (Kaplan–Meier) analysis A 95% drawdown defines “collapse” 150 tokens Median timing from first trade to ATH to collapse

A token that fell 90% has not necessarily collapsed by Talos’s survival definition, which requires a 95% decline. Both figures are Talos’s, both are dated October 6, 2026, and both come from samples of a few hundred tokens rather than the full launchpad population.

Why the sample is not every Pump.fun launch

To be included in the return comparison and survival analysis, a token needed at least one price on a centralized exchange. That requirement is a practical filter, but it selects for coins that attracted enough trading to be listed, which tend to be the more successful ones. Most tokens launched on a memecoin platform never reach that stage.

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Talos says this selection likely overestimates the lifespan of a typical launchpad coin. The 81% figure should therefore be read as a description of the more visible end of the market. It is not a count of every token created on Pump.fun, and it should not be quoted as a measure of how a random new launch will perform.

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How long coins took to peak and collapse

The survival model tracks three stages for each token: first exchange trade, ATH, and a 95% drawdown from that ATH. Talos reports the following medians and a Kaplan–Meier estimate:

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  • Time from first trade to ATH: median 17.2 days. A quarter of tokens reached their peak within 1.6 days.
  • Time from ATH to a 95% drawdown: median 370 days.

Talos also says the 95% threshold it chose affects the lifespan estimate, so a different cutoff would produce a different number. These figures describe the modeled sample. They are not a forecast for a coin launched today.

Where the revenue number comes from

The revenue figures come from DefiLlama, as reported by CryptoSlate in an October 8, 2026 article. They are not audited totals and they are not a permanent run rate:

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  • About $18.6 million in protocol revenue over the seven days through October 7, 2026 (DefiLlama, as reported by CryptoSlate).
  • About $60.7 million over the 30 days reported on October 8, 2026 (DefiLlama, as reported by CryptoSlate).

Three terms are easy to conflate and should be kept apart. Total fees paid is what traders pay across all trades. Protocol revenue is the portion of those fees that Pump.fun books. Holder or creator rewards are amounts routed to other parties. A headline built on protocol revenue says nothing about how much a given holder earned or lost.

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How Pump.fun’s fees are structured

Pump.fun’s fee page was last updated October 8, 2026. Creating a coin has no platform fee. Moving a coin to PumpSwap, the platform’s exchange, costs 0.015 SOL. Trading fees vary by venue, pair, and in some cases market-cap tier, so no single rate applies to every trade.

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Venue or item Fee component Rate
Bonding curve, SOL- or USDC-paired token Protocol fee 0.95%
Bonding curve, SOL- or USDC-paired token Creator fee 0.30%
Bonding curve, SOL- or USDC-paired token Total 1.25%
Graduation to PumpSwap One-time fee 0.015 SOL
PumpSwap trades Protocol, creator, and LP fees Not stated in the fee page summary used here; the rate varies by pair and market-cap tier

The 1.25% total applies to the bonding-curve schedule for SOL- or USDC-paired tokens only. Some coins may use holder rewards in place of the creator fee under conditions Pump.fun lists on its fee page, which this article does not reproduce.

Why platform revenue and a coin’s price are separate

Fees are charged on each transaction, not on a token’s price. Traders who buy, sell, and rotate among tokens generate fees whether or not any particular token recovers. A coin that remains far below its ATH can still have been traded heavily, and a platform that earns fees from that trading earns them regardless of the coin’s chart.

The reverse also holds. Platform revenue does not show that participants came out ahead. Fees are one cost among several, and a revenue figure is not a profit figure for holders, creators, or traders.

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PUMP buybacks and the dashboard caveat

Pump.fun’s PUMP page says half of every dollar the platform earns is used to buy PUMP on the open market and burn it. A buyback is a demand mechanism for the token, but it does not guarantee that PUMP or any individual memecoin will recover its price.

The same page warns that custom pairs currently cause the fee dashboard to misstate revenue and buyback amounts. The dashboard’s live totals should therefore be treated as informational, not as audited or independently reconciled figures. Readers who need exact numbers should check the dated third-party snapshot and the platform’s own disclosures together.

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